VIZAG STEEL The Visakhapatnam Steel Plant was designed way back in late 1960s but by the time its chief Consultants - MN Dastur & Company's - report and revised reports were accepted in 1984 to start construction, it had become the most expensive steel plant ever to be constructed, deisigned to produce about 3 million tonnes (Mt) of processed steel per year. Its efficiency model was designed after the Pohang Steel Plant in Korea. The Visakhapatnam Steel Plant is the first ever shore- based
Words: 3868 - Pages: 16
Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging sites as the panacea to diminishing returns for traditional brand building routes. But as more branding activity moves to the Web, marketers are confronted with the stark realization that social media was made for people, not for brands. In this article, we explore the emergent cultural landscape of open source branding, and identify marketing strategies directed at the hunt for
Words: 12470 - Pages: 50
Tata - Corus –A case of Acquisition Submitted To: Dr.R.Sahu By : Jitesh Maharwal(2004 IPG 29 ) Nikhil Garg(2004 IPG 44) Harendra Singh(2004 IPG 83) Sunny Tyagi(2004 IPG 83) Contents TATA & CORUS: A Case of Acquisition .......................................................................... 3 Steel Industry Background .............................................................................................. 6 Tata and Indian Steel Industry ..........................................
Words: 12887 - Pages: 52
Business Horizons (2011) 54, 193—207 www.elsevier.com/locate/bushor The uninvited brand Susan Fournier a,*, Jill Avery b a b Boston University School of Management, 595 Commonwealth Avenue, Boston, MA 02215, U.S.A. Simmons School of Management, 300 The Fenway, M-336, Boston, MA 02115, U.S.A. KEYWORDS Branding; Brand management; Social media; Web 2.0; Co-creation Abstract Brands rushed into social media, viewing social networks, video sharing, online communities, and microblogging
Words: 12407 - Pages: 50
Chapter 1 The Evolution of the Modern Firm Chapter Contents 1) Introduction 2) The World in 1840 • Doing Business in 1840 • Conditions of Business in 1840: Life Without a Modern Infrastructure Example 1.1: The Emergence of Chicago 3) The World in 1910 • Doing Business in 1910 Example 1.2: Responding to the Business Environment: The Case of American Whaling • Business Conditions in 1910: A "Modern" Infrastructure Example 1.3: Evolution of the
Words: 81132 - Pages: 325
Starbucks’ governing principles are based on three strategic stances: the third place experience, creating a human connection, and providing a quality everyday experience for customers. The specific strategies used by Starbucks include: • Horizontal Integration: acquisitions of Seattle’s Best, Torrefazione Italia and Coffee People • Market Penetration: differentiation and product placement outside of retail stores • Market Development: educating the consumer about specialty coffee • Concentric Diversification:
Words: 6290 - Pages: 26
Part-A: - Executive Summary: 1. Project background & promoters 1.1 PROJECT AT GLANCE 6 MVA * 1 Sub merged Arc Furnace for Manufacture of Ferro Manganese, Silico Manganese SHARANYA NATURAL RESOURCES & INFRA PROJECTS PRIVATE LIMITED H NO 1-2-110 Shanthi Nagar, Adilabad Andhra Pradesh 1. Sri Sanjay Kumar Makhariya 2. Sri P Shankar 3. Smt P Uma Adilabad, Andhra Pradesh Ferro Alloys - Silico Manganese (SiMn.) / Ferro Manganese (FeMn.) Used in Steel Industry 6*1 MVA Furnace Sub merged Arc Furnace for Ferro
Words: 26448 - Pages: 106
1. Stragetic Marketing In its strategic role, marketing focuses on business’s intentions in a market and the means and timing of realizing those intentions. The strategic role of marketing is quite different from marketing management, which deals with developing, implementing, and directing programs to achieve designated intentions 1.1 Concept of strategic marketing As shown above, the marketing function plays at different levels in the organization. At the corporate level, marketing
Words: 7102 - Pages: 29
Strategic Planning: What does it Mean?, and How is it done Effectively? Most business owners or managers recognize that a strategic plan is a directional map for where their companies are headed and how they intend to get there. However, it is much harder for them to understand what goes into the strategic planning process, how the strategy-making task is best performed, and the full impact of the process the planning team goes through to develop the strategic direction
Words: 5733 - Pages: 23
CAPITAL MARKET AND MANUFACTURING SECTOR FINANCING IN NIGERIA Ewa, Efa Okoi Department of Business Management University of Calabar, Nigeria +234-8037-796-936 efa_ewa@yahoo.com Abstract This paper discusses mainly the role of the capital market in financing the manufacturing sector in Nigeria. The discussion centered on the state of the Nigerian manufacturers, background, challenges and the imperatives of the capital market meeting the financial and investment challenges of the sector
Words: 5321 - Pages: 22
