Table of content 1. Banana market 3 1.1 Chiquita Brands 3 1.2 Fyffes 3 1.3 The Cutrale Group 4 1.4 The Safra Group 4 2. Merger Chiquita and Fyffes 5 3. Benefits of the merger Chiquita and Fyffes 7 3.1 The perfect match 7 3.2 Vertical integration 8 3.3 Horizontal integration 8 4. Future markets 11 5. Recommendations and conclusions 12 5.1 Recommendations 12 5.2 Conclusions 12 6. References 13 7. Appendix 16 1. Banana market 1.1 Chiquita Brands
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Bananas were the first tropical fruit to be internationally traded. They were brought the tropics to North America and Europe. They grow best in tropical regions such as Central America and the Caribbean. Of the 300 different varieties of bananas worldwide, 20 are grown commercially in Africa, Asia, and Latin America. In 2010, bananas were ranked third on the list of foods eaten routinely in the world. Founded in 1989, Chiquita was the successor of the United Fruit Company. For many years
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October 24, 2002 G302 Breakout Session 9: International: Chiquita Banana Case Goal of this session: To appreciate the importance of government trade policy to a company’s profits, and thus the importance to the company of trying to figure out why protectionism happens and how to counteract it. Handouts for students: none. Handouts for TA's: Nov. 29, 2001, Seattle Times article "Chiquita Files for Chapter 11". Overheads: Exhibit 1, income statement. Chiquita Brands Case Write-up
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the volumes Jamaica Labrish (1966), Anancy and Miss Lou (1979). Her most influential recording is probably her 1954 rendition of the Jamaican traditional song "Day Dah Light", which was recorded by Harry Belafonte as "Day-O", also known as the "Banana Boat Song", in 1955 on a Tony Scott arrangement with additional lyrics. Belafonte based his version on Bennett's recording. The Louise Bennett version of "Day O" is available and documented in both French and English on the Jamaica - Mento 1951-1958
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thousand workers of Colombia's banana plantations began a strike demanding written contracts, eight-hour days, six-day weeks and the elimination of food coupons. Military forces murdered thousands of United Fruit Company Workers who were protesting. [1] Throughout the 20th century, the company was infamous for using a combination of its financial clout, congressional influence and violent refusal to negotiate with striking workers to establish and maintain a colony of "banana republics" in Latin America
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Cavendish banana farmers covered land Preparation, insect control, disease control, weed control, fertilizer application. VARIABLES | F | P | Land preparationsPlainRollingHillyTotal | 408250 | 80164100 | Insects ControlNaturalSyntheticTotal | 44650 | 892100 | Diseases ControlChemicalBio-controlTotal | 4195094150 | 8218100 | Weed ControlBio- controlSyntheticTotal | | 1882100 | FertilizerNaturalSyntheticTotal | 203050 | 4060100 | As shown for land preparation, all the so Cavendish banana farmers
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Discussion Case: The Gap Inc.’s Social Responsibility Report 1. Do you think Gap has demonstrated global corporate citizenship, as defined in this chapter? Why or why not? Gap has demonstrated global corporate citizenship because they develop one of the most comprehensive factory- monitoring programs in the apparel industry. 2. In its response to problems in its contractor factories, do you think Gap moved through the stages of corporate citizenship presented in this chapter? Why or why not
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The Gap Inc. In 2010 Case Summary Case Summary This case study describes the business environment of the apparel market and how Gap Inc. tried in this highly competitive market environment to manage a turnaround in the time between 2000 and 2010. The U.S. clothing store sector accounted for approximately $156 billion in the year 2009 and had slightly declined compared to 2008 due to the worldwide recession. Average before-tax profits estimated by IBIS-World were around 3% in the year 2009. The
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Gap Inc. Meghan McGowan Simmons College Introduction Gap Inc. is a major player in the family clothing market worldwide. They have locations in the United States, the United Kingdom, Canada, France, Ireland, Japan and franchised locations in Bahrain, Indonesia, Kuwait, Malaysia, the Philippines, Oman, Qatar, Saudi Arabia, Singapore, South Korea, Turkey, the United Arab Emirates, Greece, Romania, Bulgaria, Cyprus, Mexico, Egypt, Jordan
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What makes a company so successful? It is their connection to their audience. If the audience feels disrespected, it will hurt the company a great deal. GAP is a well-known clothing store for people of all ages. Being very popular, they have a wide and very diverse audience. They recently released an advertisement that did not sit well with a majority of their audience. It was viewed as racist and many people made sure that GAP knew they were not okay with it. Even though it was a misunderstanding
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