Lobschat, L., Zinnbauer, M. A., Pallas, F., & Joachimsthaler, E. (2013). Why Social Currency Becomes a Key Driver of a Firm's Brand Equity – Insights from the Automotive Industry. Long Range Planning, 46(PLS applications in strategic management: Partial Least Squares modeling in strategy research), 125-148. doi:10.1016/j.lrp.2012.11.004 Introduction In the past decade, managers have endeavored to build brands by creating a strong identity and conveying this identity through consistently managing
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This page intentionally left blank This practical coursebook introduces all the basics of semantics in a simple, step-bystep fashion. Each unit includes short sections of explanation with examples, followed by stimulating practice exercises to complete the book. Feedback and comment sections follow each exercise to enable students to monitor their progress. No previous background in semantics is assumed, as students begin by discovering the value and fascination of the subject and then move through
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UNIT ONE INTRODUCTION TO CIVIC AND ETHICAL EDUCATION 1. INTRODUCTION 2. MEANINGS OF CIVICS AND ETHICAL EDUCATION The Notion of Civics The subject field of civics originates from the nature of human being itself i.e. from the natural behavior and level of interaction of human beings it self. One basic nature of human beings related with this statement is the fact that “man is a social animal” whose life is closely related to each other. Almost all instincts, demands and progresses of human beings
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LOVE, ROSIE R Also by Cecelia Ahern PS, I Love You LOVE, ROSIE R Cecelia Ahern new york Copyright © 2005 Cecelia Ahern All rights reserved. No part of this book may be used or reproduced in any manner whatsoever without the written permission of the Publisher. For information address Hyperion, 77 West 66th Street, New York, New York 10023-6298. Hyperion books are available for special promotions and premiums. For details contact Michael Rentas, Manager, Inventory and
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AGRICULTURAL LAW AEC304 CONVENOR – Felix Odimmasi OBJECTIVES OF THE COURSE The course is intended to help the student to explore the legal environment of Agricultural Law by providing a comprehensive survey of the development and regulation of legislation and doctrines which affect the development of Agriculture as a distinct driver of the economy in Kenya. CONDUCT OF THE COURSE The course shall consist of both coursework and examination. The coursework will be in the form of a
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Media History Contents 1 Introduction 1.1 Mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1.1.1 1.1.2 1.1.3 1.1.4 1.1.5 1.1.6 1.1.7 1.1.8 1.1.9 Issues with definition . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Forms of mass media . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Purposes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Professions
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What Every Body is Saying An Ex-FBI Agent’s Guide to Speed-Reading People Joe Navarro FBI Special Agent (Ret.) with Marvin Karlins, Ph.D. To my grandmother, Adelina, whose withered hands lovingly molded a child into a man. —JOE NAVARRO To my wife, Edyth, who has blessed me with her love and taught me what it means to be a caring human being. —MARVIN KARLINS Contents Foreword: I See What Y ou’re Thinking Acknowledgments One Two Three Four Five Six Seven Eight Nine
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SOMETHING for NOTHING The Causes and Cures of All Our Problems and What You Can Do to Save the American Dream BRIAN TRACY Eagle House Publishing Corporation 2004 Eagle House Publishing Corporation 1117 Desert Lane, Suite 1228 Las Vegas, NV 89102 USA www.eaglehouse.biz eaglehousepc@hotmail.com Copyright © 2004 Brian Tracy. All rights reserved. First Eagle House Publishing Corporation electronic edition 2004 ISBN 0-976123-92-4 To my wonderful wife Barbara, who has encouraged me to write this
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LACAN AND CONTEMPORARY FILM EDITED BY TODD McGOWAN and SHEILA KUNKLE OTHER Other Press New York Copyright © 2004 Todd McGowan and Sheila Kunkle Production Editor: Robert D. Hack This book was set in 11 pt. Berkeley by Alpha Graphics, Pittsfield, N.H. 10 9 8 7 6 5 4 3 2 1 Allrightsreserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording, or by any information storage and retrieval system, without
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THE MAYAN MISSION Another Mission. Another Country. Another Action-Packed Adventure. 1,000 New *SAT Vocabulary Words Karen B. Chapman THE MAYAN MISSION THE MAYAN MISSION Another Mission. Another Country. Another Action-Packed Adventure. 1,000 New *SAT Vocabulary Words Karen B. Chapman Copyright © 2006 by Karen B. Chapman. All rights reserved. Published by Wiley Publishing, Inc., Hoboken, New Jersey No part of this publication may be reproduced, stored in a retrieval
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