With majority of properties located in asia, Banyan tree was hit hard by the crisis causing poor profitability in 2005. Foreseeing the risk of focusing its core operation in one region, Mr.Ho, CEO of Banyan tree initiates the expansion plan of banyan tree to open new properties in new location in order to minimize the risks. The IPO was executed to increase the capital for this expansion. However, the key issue of this aggressive expansion in how banyan tree can maintain its respective qualities across
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FARHOOMAND BANYAN TREE: SUSTAINABILITY OF A BRAND DURING RAPID GLOBAL EXPANSION Within the next five years, if we play our expansion card right and we manage our growth properly, we have a reasonable, credible opportunity to become one of the top two or three dominant players in a global space which is very niche but nevertheless very global. - K.P. Ho, CEO of Banyan Tree Holdings Limited1 On 14 August 2006, exactly two months after its initial public offering (“IPO”), Banyan Tree Holdings
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The company’s vision to create a diversified group of niche resorts and hotels in strategic locations throughout the world amplifies that it wants to create a distinct image for itself. Banyan Tree identifies strategic locations where a typical resort would play safe and charge moderate prices whereas Banyan tree would price exuberant rates and be price maker than a price taker. It ability to create a niche where others are conservative clearly shows it is ready to take higher risks for higher benefits
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Founded in 1994 with its first resort in Phuket, Banyan Tree (BT) is a world-renowned brand of luxury hotels and resorts found in many parts of the world, with high concentration in Asia. As of March 2010, BT has received 556 awards from its 27 resorts, 67 spas, 71 retail galleries and 2 golf courses. Mission Statement “As a socially responsible business, Banyan Tree was founded with the core value of driving sustainable development. With the call to arms of embracing the environment and empowering
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capital into same corporation because of corporation‘s profit and bonus keep going up or redistributed their capital into different corporation to reduce their investment risk. * Banyan tree holidays limited company 2. Firm, industry, and environment 2.1. Descriptions of firm and its management Ban Yan Tree Holidays Limited is a corporation which mainly operates spas, hotels and restores business. It had cost to 30 hotels and restores, over 60 spas and 80 galleries separately distributed
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Scholars have debated over the years on the form of teaching methodology and the purpose of an MBA education. But before one can truly scrutinize the drive of colleges, it’s imperative to factor in the various schools of thoughts to inject sanctity to the whole debate. The hullabaloo regarding admission process is an ever raging controversy. Are other variables of education compromised by selecting cream de le crème students? Does skimming of intellectual capital guarantee success of an MBA school
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BANYAN TREE HOLDINGS LIMITED Introduction Founded in 1994 by Singaporean Ho Kwon Ping, Banyan Tree Holdings (BTH) Limited has developed into a multi-national operator with 30 hotels and resorts, over 60 spas 80 retail galleries and 3 golf courses in 27 countries. Banyan Tree has several operating business segments namely hotel investment, hotel management, spa operations, gallery operations, hotel residences, property sales, design and other services. Since the establishment of Banyan Tree
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Relevant facts Company specialized in cable and small-bore pipelaying technology Started as a technical division to a major utility Competitive edge gained by its “mole” excavating tools 21 emplyess and over €4,000,000 Electrical and gas bills provide the core of business Questions 1. Analyze the problem presented by the client. Can Alan's problems be re-presented as opportunities? Alan’s problems can be presented as opportunites due to the lack o interest in his work team. He
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firm’s survival is dependent on how it responds to its stakeholders; CSR is a way that response is communicated. This paper explores whether CSR is necessary for the survival of Banyan Tree in today’s environment. We will evaluate the possible ways that CSR benefits the company and show that CSR is not necessary for Banyan Tree’s survival but it does play a strategic role in building brand equity along with a sustainable business. Introduction Corporate Social Responsibility (CSR) There are
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Tree Common ash (Fraxinus excelsior), a broad-leaved tree European larch (Larix decidua), a coniferous tree Lepidodendron, an extinct lycophyte tree In botany, a tree is a plant with an elongated stem, or trunk, supporting leaves or branches. In some usages, the definition of a tree may be narrower, including only woody plants, only plants that are usable as lumber, only plants above a specified height or only perennial species. At its broadest, trees include the taller palms, the tree ferns,
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