It is evident that Mattel has used poor management practices, in which their HR and Operations Departments have failed to ensure that employees adhere to confidentiality clauses in their employment contracts. The creation of MGA’s line of Bratz dolls and the legal battle that ensued are a direct reflection of this practice. Since 2004,
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Beginning with Bratz Dolls vs. Barbie. In 2008 a case was settled where the makers of Barbie called Mattel and the makers of Bratz Dolls called MGA Entertainment Inc. were in a dispute. Mattel sued MGA claiming that they stole their company’s concept and their name Bratz from them. Carter Bryant, a designer for Bratz was an employee for Barbie at the same time. He was working as a consultant for Bratz when the doll was designed. Barbie sued for copyright infringement. Since Mr
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closely, you will recognize the iconic name, Barbie, branded across a wide selection of dolls, houses, clothing, cars, and other accessories. Most likely, you will notice a news anchor and a computer engineer Barbie, representing the new Barbie careers of the 2010s. If you were shopping in any other decade since the late 1950s, you would see Barbie dolls with different costumes and careers. Since its inception in 1959, by creator Ruth Handler, the Barbie doll has taken on more than 100 different career
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than traditional toys such as Barbie or Hot Wheels at a younger age. This is evident, for example, from the demise of the ‘ELLO’ building toys for young girls1.The product development disparity between customers’ needs and Mattel’s production is further demonstrated by their lack of attention to their global market, which, according to the text, account for 46% of gross sales. This is evident in the Malaysian Consumers Association having attempted to ban the Barbie brand, one of Mattel’s core products
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4: In the next phase of the project constructing the dam itself should HG employ someone whose main function is that of liaison between its corporate culture and the culture of its host country? If so, is Martin the right person for the job? Answer: Given the importance and the size of the project, as well as the many pitfalls that will surely be encountered along the way, it seems only logical to employ someone who is extremely well versed in the culture of Uganda to serve as a liaison with HG’s
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figure 12-4 as a reference (p. 492). 2. Spreadsheet problem 1: This is the demand curve for Q=14-2P. Froeb et al.’s Chapter 14: a. Individual problems: 14–1 Why might Mattel set a much lower contribution margin on its Barbie dolls than on the accessories for the dolls? b. and 14–4. A manufacturer of microwaves has discovered that male shoppers have little value for micro-waves and attribute almost no extra value to an auto- defrost feature. Female shoppers generally value microwaves more
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is the most important. Barbie Girl is a song by a band called Aqua and it meritoriously demonstrates human foolishness within society through the use of textual elements such as tone, diction, repetition, as well as visual features. This song is a feminist satire cunningly disguised in a childish, friendly pop hit targeted to young adults and teenagers as it mocks the way a majority of them may think and act as she ridicules how they are desperately trying to resemble Barbie. Aqua uses a sarcastic
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novel The Catcher in the Rye by J.D. Salinger, play The Crucible by Arthur Miller and the poem “Barbie Doll” by Marge Piercy all have underlying themes of the society influencing a character’s individuality. In each text, each character struggles with the difficulty of the society’s impact on their lives. Through each text we see the struggles and stress “the society” puts upon people. In “Barbie Doll,” the main character struggles with her self image, whereas in Catcher, Holden struggles with the
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Case 2 Barbie: The American Girl Does Global International marketing is the performance of a company's product and services to consumers in more than one nation to produce profit. It is one of the most vital elements of marketing functions to trade their company's products or services internationally rather than locally. This brings more advantages and benefits the organization itself as well as the country. The case examines the evolution of the Barbie doll over the years from its launch in 1959
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reproduction and the Paleolithic women played a very important part in that. If one has to look at a Venus de Willendorf Doll, the first thing that would be noticed is the size of the woman. The woman is robust and is without clothing or a face; this doll was made like this to show how little the importance of physical appearance was back then, when everyone was striving for survival. These dolls are not just pieces of art but they represent the history of women before our time, and they reveal to the modern
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