BADM 372: Advertising Case 2: Barbie vs. Bratz 1. Provide an analysis of the Mattel Barbie brand. What factors shape perceptions of the brand in the eyes of parents and young girls? Barbie was billed as “a shapely teenage fashion model,” and made her first appearance at the American Toy Fair in New York City and soon became a hit. (http://www.brandchannel.com/features_profile.asp?pr_id=160) Barbie was then and still is a popular doll for young girls. In the beginning she was popular because
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It’s a Barbie World Abstract Barbie dolls have been around for many years and many young girls have gotten a Barbie as a gift at some time in their lives. Barbie is made out of plastic and has unrealistic features to her. Her body proportions are not possible and her look only relates to less than half of the human population. Barbie has the perfect, dream world where she has her dream car, house, an impeccable wardrobe, and of course the man of her dreams. Many girls grow up and admire Barbie
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The poem by Marge Piercy “Barbie Doll” is very different from the poem by Lucille Clifton “homage to my hips.” The authors of these poems have very different viewpoints and attitudes in expressing their story on the similar subject. Both poems present the aspect of women rejection of society’s expectations concerning the physical appearance. The poem by Lucille Clifton speaks in the first person and brings confidence and high self-esteem outlook while the poem by Marge Piercy speaks in the third
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"Matt" Matson in 1945. In 1959 the main product was officially released to the market, which called “Barbie” doll. This company becomes extremely successful in term of Internalization Process; however Matt had to face with a huge challenge in Chinese market because of lack of careful considering the social factor. In 2009, the company made a foray by establishing the world's largest "House of Barbie" valuing $30 millions in a prime Shanghai location, which built the six-story shop including
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closely, you will recognize the iconic name, Barbie, branded across a wide selection of dolls, houses, clothing, cars, and other accessories. Most likely, you will notice a news anchor and a computer engineer Barbie, representing the new Barbie careers of the 2010s. If you were shopping in any other decade since the late 1950s, you would see Barbie dolls with different costumes and careers. Since its inception in 1959, by creator Ruth Handler, the Barbie doll has taken on more than 100 different career
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idea that men are “gross” and “jerks.” The poems “Barbie Doll” and “Playboy” show the dangers of allowing consumerism to take over society. The consequences of these are quite different, yet the same point is made. In the poems “Barbie Doll” and “Playboy” the imagery, tone, and syntax warn the reader about the dangers of consumerism, but each poem shows the consequences quite differently. Both poems use an incredible amount of imagery. In “Barbie Doll”, the girl is described as “healthy, tested
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Oluwatoyin Ogunniyi Ms. Hamilton Composition I December 1st , 2011 Barbie Doll The piece of literature I chose to analyze was Barbie Dolls by Marge Piercy. This poem is about a young girl who goes through the normal stages of female bodily development. As the “girlchild” becomes a female she has an ugly nose and fat legs. She tries to be accepted by society but they deny her because of her looks. After a numerous attempts of trying to fit in she gives up. “Girlchild” has surgery
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Human Barbie “I’m a Barbie girl, in a barbie world” The Barbie Girl song by the group Aqua became a catchy pop song during its released in May 1997. It was every woman’s song as they dream to experience Barbie’s life. And who would have thought that some women was so much dedicated to look like Barbie and some are just born with Barbie’s appearance. Here are some of the girls in different countries who really resemble the looks of Barbie 1. Valeria Lukyanova The most controversial and the
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Case 2 Barbie: The American Girl Does Global International marketing is the performance of a company's product and services to consumers in more than one nation to produce profit. It is one of the most vital elements of marketing functions to trade their company's products or services internationally rather than locally. This brings more advantages and benefits the organization itself as well as the country. The case examines the evolution of the Barbie doll over the years from its launch in 1959
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According to Claire Bates, 15 million people get plastic surgery every year just to fit in and look nice, such as liposuction, facelift, cheek enhancement. Marge Piercy’s poem, “Barbie Doll,” talks about a little girl that grew up with confidence until puberty hit her and her classmates made fun of her. She tried as much as she could to make them like her, but she ended up dead in a casket. The theme of the poem is that the people around you will judge you, but in the end, all that matters is that
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