Unit 1 Individual Project MKTG415-1202B-06 Demetria Mitchell April 29, 2012 Abstract This report is addressed to the senior management team of the following issues: what host foreign countries could face a result of expansion; cultural barriers and diversity issues; diversity in the international arena; description of two political and economic issues due to global expansion and methods addressed to them; and the importance and implications of each item in PPQ Parts expansion plans to Germany
Words: 347 - Pages: 2
QUESTION 1 WHAT DO YOU UNDERSTAND BY STRESS? DISCUSS THE SOURCES OF STRESS FROM THE INDIVIDUAL, GROUP AND ORGANISATIONAL POINTS OF VIEW. Work stress is recognised world-wide as a major challenge to workers health and the healthiness of their organization. Workers who are stressed are also more likely to be unhealthy, poor motivated, less productive and less safe at work. Their organisations are less likely to be successful in a competitive market. Stress can be brought about by pressures at
Words: 13286 - Pages: 54
Competency 309.2.4: Cultural Sensitivity - The graduate demonstrates sensitivity to cultural differences that impact business practice in foreign markets. Objective 309.2.4-05: Describe how specified multicultural issues may impact the marketing approach for given products in a given market. Objective 309.2.4-06: Explain how cross-cultural communication issues affect marketing strategies. Objective 309.2.4-07: Evaluate the impact of specified cross-cultural ethical differences on marketing strategies
Words: 3666 - Pages: 15
Diminishing trade and investment obstacles, communication, technology, and demographic changes are the ultimate contributors to globalization. Trade barriers are being reduced, and have shifted the global economy from being primarily closed end to a more open end. The lowering of barriers to international trade enables firms to view the world, rather than a single country, as their market (Hill, 2009). Also, globalized production is a product of the trade barriers lowering in the past 60 years. According
Words: 619 - Pages: 3
for the preparation of various company forms required for the installation of new electric facilities and perform data input using software as determined by the company. The Sales Representative is the single point of contact that coordinates the business process between the customer and the various internal departments of Peco Energy-in a professional and competent manner. In addition they answer all questions regarding the installation of electric service. The representative must respond to inquiries
Words: 2208 - Pages: 9
and Marketing Communications Q: What is a brand? Q: Why are brands important? A brand is intangible It’s a unique space in the customer’s mind where the relationship with our products and services reside. rational emotional Importance of Branding • • • • • • • • Rallying point for people, strategy, and resources Shapes perceptions and sets expectations (prism) Informs people’s experiences (internal/external) Distinguishes from competition (barrier to entry/entry over barriers) Increases attractiveness
Words: 384 - Pages: 2
cross-cultural team’. The paper further analyzes the implications of diversity management in an organization as a manager. My self-awareness on cross-cultural issues From the group activity, I was able to learn that cultural awareness is the base of communication and it entails the ability of individuals to stand back and become aware of their cultural values, beliefs, perceptions and differences. It is essential for individuals to understand the reason why they do things differently, why they react differently
Words: 1446 - Pages: 6
businesses. When a company expands and put other businesses out of businesses, which add up to local unemployment and that isn’t good for any economy. Another risk that a country has to think about is the fact that Investing in foreign business drives out business for the local businesses and drive prices up in the process. Another issue would be the company being use to a legal system unlike the one of the host country. This is why the company would have to just deal with the issues and not try
Words: 1560 - Pages: 7
| | | | | |Common Plan and Purpose |A well-defined clearly communication |Having too many different agendas can cause | |Team members, identify mission, goals, and |detailing the goals and purpose will |weaknesses and create confusion with the common| |strategies on how to accomplishing this. By|enhance
Words: 917 - Pages: 4
are being performed are not being on in some “Mom and Pop” place, some patients might still be a little apprehensive because of the possible communication barrier that could occur between the doctor and their patient. e. Can these risks be mitigated? How? I feel that these risks can be mitigated by bridging the gap in the possible communication barrier. That can be done by having an interpreter if the
Words: 348 - Pages: 2
