aim of these organizations is to attract the customers. There are four major characteristics which define the marketing oriented organizations including: • Shared values: decisions of these companies consider the customers first and they share the common value of superior quality of products. • Organization: Secondly, their organizational structure has very few layers and their policies are not very difficult. • Strategy: Next, the strategy of a
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13 3. External Factor Evaluation (EFE) Matrix 14 4. The Competitive Profile Matrix (CPM) 16 5. The Internal Factor Evaluation (IFE) Matrix 18 Matching Stage Matrices 20 1. Strengths-Weaknesses-Opportunities-Threats (SWOT) Matrix 20 2. Space Matrix 22 3. Boston Consulting Group (BCG) Matrix 24 4. The Internal External Matrix 26 5. The Grand Strategy Matrix 27 Evaluation Stage Matrix 29 1. Quantitative Strategy Planning Matrix (QSPM) 29 Discussion and Conclusion 32
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of planning process (Boyce et al, 1970; Lichfield et al., 1975; Harris, 1965). Like (a) the formulation of objectives in relation to the general goals, problems and the regional context; (b) the provision of an outline of alternative strategies of growth; (c) the testing and evaluation of alternative strategies; (d) decision making. Lynch (2000) explains that every organization has to manage its strategies in three key areas: The organization’s internal resources, The external environment within
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1.1 The strategy context and terminology explained based on Kellogg’s study case: * Mission: It defines what the company does, who it serves and how it serves. This is a formulated form of company`s goal, philosophy and characteristic. For Kellogg`s the quality was the key also the mission is to develop their product through the customers, consumers and communities. * Vision: This can be defined as a dynamic and compelling view at some point in the future. True the vision the company can
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Organization The company that I will examine in this paper will be the company that I am currently employed by Phoenix Consulting Group (PCG), Inc. Phoenix is a Department of Defense contractor that offers training services to the Intelligence Community. This company is operated in various places throughout the United States to include a corporate office in Alabama, support offices in Florida and Arizona and a Training Centre in Alexandria Virginia. The office that I work at is the Alexandria
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appears to be very similar to the BCG matrix, but a bit more complex and detailed. The model was developed by GE with the assistance of consulting firm of McKinsey & Company in 1970. Management can use the GE model to classify strategic business units on two factors: 1. Market attractiveness criteria * Market size and growth rate * Market entry barriers * Number and types of competitor 2. Competitive strength criteria (Business Position) * Market share and knowledge * Reputation
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identifies their key growth areas. Pooling data from 6 major investment institutions, it delivers a 360o analysis on these big five global pharma with further value add and refinement coming from 8 leading key opinion leaders, to produce an easy to read 25 page PowerPoint deck. Johnson & Johnson has reached a critical point in its product portfolio which should see the company convert from “cash cow” (high market share; low market growth) to “star” (high market share; high market growth) status by 2010
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Strategic Planning for Kohinoor Chemicals Submitted to A.S.M. Ashif Senior Lecturer Department of Business Administration, East West University MGT 480: Strategic Management, Section : 03 Submitted By Quazi Aritra Reyan 2010-1-10-145 Nayeem Hossain 2010-1-10-149 Fuad Ibne Ahmed 2010-1-10-003 Ananta kishor Chanda 2010-1-10-028 Saiful Islam 2009-3-13-027 16th December, 2013 -------------------------------------------------
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BCG-MATRIX Inhalt 1. Vorwort 3 2. Ziel und Zweck der BCG-Matrix 3 3. Die BCG-Matrix – Ein Portfolioanalyse-Instrument 4 4. Theoretische Fundierung 5 5. Aufbau der Matrix 7 6. Durchführung der BCG-Matrix-Analyse 8 6.1 Schritt 1: Abgrenzung der Geschäftseinheiten 8 6.2 Schritt 2: Beurteilung der Marktattraktivität 8 6.3 Schritt 3: Beurteilung der Position der Geschäftseinheit 9 6.4 Schritt 4: Beurteilung der Leistung der Geschäftseinheit 9 6.5 Schritt 5: Analyse anhand der 4-Felder-Matrix
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UNIT-1 MANAGEMENT The word Management can be styled as- Management (i.e manage-men-tactfully ). It is an art of getting things through people. But in modern approach of management it involves all kind of activities which determine the objectives of the organization. * Management is an important element in every organization. It is the element that coordinates currents organizational activities and plans for the future. * The management adapts
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