STRATEGIC MANAGEMENT UNIT- I STRATEGY AND PROCESS 9 Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study. Concept, Meaning, Definition: Strategy is the determination of the long-term goals and objectives
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|6 | |4 |Consumer Behavior |11 | |5 |BCG Matrix |12 | |6 |SWOT Analysis
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are rapid growth credit card business Hong Kong, Hang Seng Bank need to put more effort to increase their credit card customer base. They should put more resources in developing credit card products and improve services. Functional Strategies Product Strategies The Boston Consulting Groups(BCG) Growth-share matrix is applied to assess the sizes and positioning of the Credit Card. Hang Seng Bank Credit Card business is positioned as ႓Star႔ as it has covered high relative market share in fast
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industry is experiencing growth over the last few years mainly due to the introduction of a handful of electronic gadget which captures the attention of consumer. However, this growth focused on a few products such as smart phones, tablet, and music player while the rest of the products are slowing in terms of growth. Despite competing in a broad market environment, JB Hi-Fi is able to outperform its competitor and placed them well ahead in the market gaining a large marker share. JB Hi-Fi tries to achieve
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1967. The effect of the next generation 737, released in 1998, retiring will leave a considerable gap to be filled. Rolls-Royce does not power the Boeing 737which is monopolised by Pratt and Whitney and General Electric. Should Rolls-Royce attain a share of this market it will become the largest contract ever undertaken by Rolls-Royce. The new aircraft is currently under development and is expected to form the latest of aerospace technology such as composite structures, geared turbofans or open rotor
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Business Strategy Gourmet Bakers Business Strategy (Business Strategy plan for Gourmet backers) PREPARED FOR: Sir Ghulam Ahmad Rana PREPARED BY: Mohammad Ali Khan 083805-209 Mohammad Mujtaba Shafi 083805-181 Ali Aslam 083805-182 Hamza Ejaz 000000000 Ali Raza Goraya 083805-168 Shoaib Malik 083805-099 May 21, 2012 Declaration This is to certify that Report entitled
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alliances…………………………………………….....……………………13 3.4 Marketing………………………………………………………………………………..14 3.5 Expansion and distribution…………………………………………………..………14 3.6 Value Creation………………………………………………………………………..14 3.7 ART’s BCG portfolio analysis…………………………………….…………………15 3.8 Key
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Objectives 8 Analysis of Colgate’s Marketing Strategy 9 Oral Care Products 10 Personal Care Products 10 Home Care Products 10 Product lines Competition and customers 11 Increasing Market Share 12 BCG
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value chain to other value chain * From economists’ point of view in a competitive market, there will be atleast 3-4 competitors of equal caliber and market share would not be more than 35% for a given company. In theory there has to be numerous competitors for a perfectly competitive market. Case: ONGC India – In search of new growth strategy ONGC has gone for vertical integration during Mr. Raha’s tenure. Mr. Sharma has to decide whether to continue with the same or differ. Pros: 1. The
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in the market is made through 2 brands: Energizer and Eveready. Energizer volume share of the overall market for the last 12 months has been of 13.2 (decrease of 2.1) with an increase n RCR of 5.9 at 36.7 of total RCR but a decrease in alk at 11.8 (-2.4) Energizer held the strongest market position regarding RCR compared to Duracell and other brands, but are still behind Duracell with respect to overall market share. -Cergasa: Local company in Spain, focus is in-store, with aggressive promotions
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