ABSTRACT 3 BRIEF ABOUT THE SDC INDUSTRY 4 Rasna and its Products 4 Description of the situation 5 Strategy Formulation for Rasna Company 6 1. Input Stage (Formulation Framework) 6 SWOT 6 External Factor Evaluation (EFE) matrix 8 Internal Factors Evaluation (IFE) matrix: 9 2. Matching Stage 10 Competitive Advantage (CA) 10 Financial Strength (FS) 11 Industry Strength (IS) 11 Environmental Stability (ES) 11 3. Decision Stage 13 STRATEGIC IMPORTANCE 16 JUICE INDUSTRY 16 RESOURCES FOR
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2. BCG Matrix and Marketing Plan * Boston Consulting Group approach: a company classifies all its SBU’s according to the growth-share matrix * Growth share matrix: a portfolio planning method that evaluates a companies strategic business units (SBU’s) in terms of its market growth rate and relative market share * Market growth rate: provides a measure of market attractiveness * Relative market share: serves as a measure of company strength in the market * Four types of SBU’s:
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simulation Study Pilkington Library Main Issuing Desk Abstract: This paper investigates the activity of the main issuing desk at the 3rd floor of Pilkington Library during weekdays between 5 and 6pm. The aim is to find ways of minimizing queuing times and respond to flexibility in demand. Two sets of data have been analysed and transposed into a simulation study using the Simul8 software package. The results of the simulation are presented in support of our optimization proposals. Introduction With
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report is based on my research and the objective of this project is to give overview of marketing strategy of Wateen Telecom to provide DTH television services to viewers in Pakistan. Analysis carried out on TV and cable market in terms of size and growth, covering different segments present in the market. It includes introduction of company and product, external and internal environment, market and competitor analysis, and marketing mix. “TABLE OF CONTENTS” Marketing Introduction 1 Vision
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Godrej Group Introduction about the Company: Godrej Group Type of the Company: Private Industry: Conglomerate Founded: 1897 Founders: Ardeshir Godrej Pirojsha Godrej Headquarters: Mumbai, Maharashthra, India Area served: Worldwide Key People: Adi Godrej (Chairman) Products: Real Estate, FMCG, Industrial Engineering, Electronic Appliances, Furniture, Security and Agri-care Revenue: Rs 1833 crore Employees: More than 18000 Subsidiaries: GCPL, Godrej Infotech Ltd
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Comprehensive, long term Financial Analysis - Ratio Analysis, EVA, ABC Key factor rating - Rating of different factors through different questions Value chain analysis VRIO framework METHODS & TECHNIQUES USED FOR ORGANIZATIONAL APPRAISAL « BCG, GE Matrix , PIMS, McKinsey 7S Balanced Scorecard Competitive Advantage Profile Strategic Advantage profile Internal Factor Analysis Summary SWOT ANALYSIS Identify & classify firm¶s resources-S&W Combine firm¶s strength into specific capabilities
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penetration c. Market development d. Product development e. Both 1 and 2 4. In the Boston Consulting Group approach, which one of the following measure provides a measure of market attractiveness? a. Business portfolio b. BCG matrix c. Market
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STRATEGY FORMULATION 2. SM_Prelims.indd 17 Company Mission What is a Company Mission? 23 The Need for an Explicit Mission 24 Formulating a Mission 24 Basic Product or Service; Primary Market; Principal Technology Company Goals: Survival; Growth; Profitability 26 Company Philosophy 28 Public Image 29 Company Self-Concept 33 Newest Trends in Mission Components 33 An Exemplary Mission Statement 35 Boards of Directors 37 Agency Theory 38 22 25 2/8/2012 10:17:09 AM Contents
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* Small global presence compared to competition * Mediocre performance in emerging markets Now * Reduce portfolio to 400 “core” brands * Path to growth Initiative (Brand building and brand development – separate functions) * Concentrate on product innovation to fuel internal growth * An initiative to create an overall umbrella brand across all Unilever’s brands * 2 WHY DOES UNILEVER WANT FEWER BRANDS? * * Global decentralization brought
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Differentiation 6 Segmentation of buyers 7 Competitive Situation 9 Category share and Leading Brands 10 Role of Imports 10 The Product 11 Marketing Objectives 12 Short Term Objectives 12 Long Term Objective 12 Differentiation 12 Quality 13 International quality product, one of the largest selling brands in Japan. 13 Packaging 13 Packaging Comparison 13 Product Life Cycle 13 BCG Growth-Share Matrix 14 Oppurtunity Grid 16 Price 17 Pricing Factors 17 Price
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