following major areas: Strategy, Structure, Systems, reSources, Skills, Style and Shared values. Ansoff product-‐market matrix Framework for considering possible alternatives and options for an organisation’s growth based on the product and market focus Balanced scorecard Performance management tool organised around four distinct
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to Marketing Marketing Research 1 MARKETING FUNDAMENTALS: LECTURE 2: RAZZAQUE Lecture objectives 1. 2. 3. 4. 5. Explain company‐wide strategic planning and its four steps Discuss how to design business portfolios and develop growth strategies Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value Describe the elements of a customer‐driven marketing strategy and mix, and the forces that influence it List the marketing management functions
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...............50 Figure 1 Portfolio Business Profile Matrix..........................................................................51 MARKET ATTRACTIVENESS.......................................................................51 Figure 3 Growth-Share Matrix.....................................................51 Figure 5 Modified Growth-Share Matrixes – Simple Market Share.....................................53 Figure 9 Growth-Share Matrix – Disaster Sequence in Long Run.......................
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Strategy Formulation Rex C. Mitchell, Ph.D. INTRODUCTION It is useful to consider strategy formulation as part of a strategic management process that comprises three phases: diagnosis, formulation, and implementation. Strategic management is an ongoing process to develop and revise future-oriented strategies that allow an organization to achieve its objectives, considering its capabilities, constraints, and the environment in which it operates. Diagnosis includes: (a) performing a situation
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needs and wants of their consumers that make them different among their competitors. Haier faces challenges and problems on how to penetrate since they only have one branch. They lack promotion that can help them to gain consumers and have the share in the market. With the help of the strategic plan one of the ways on how Haier will grow the market is that their marketing efforts should widened and strengthened. Along with the plan is the changing of the structure for the organization and marketing
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[pic] …We Make Things Happen ACKNOWLEDGEMENT It wouldn’t be said less, if we name this very report a leap forward to our emerging careers. This is the first time we’ve done something which asks for a greater sense of responsibility, teamwork, above all an ever unquenched thirst for knowledge. It is Almighty Allah whom we should praise above all for we serve him and his purpose. It is not possible do anything without taking any help from others. In the time of researching we enjoy finding
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Small Animal 16.0 Ralston Purina ( NESTLE – PURINA ) • Started as feed business in 1894 • Along with pet food, also in business of cattle feed, bakery product, batteries and cereals • USA’s largest pet food manufacturer with market share of 28% • World’s largest producer of dry dog and dry cat and semi moist cat food • Pet food division was the largest profit centre • It was 25% by sales and 45% by company’s profit Ralston Purina ( NESTLE – PURINA ) • In dog dry food, it had leading
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MULTIPLE CHOICE QUESTIONS (36) 50% of Total Marks Choose the best answer from the responses listed Use the Answer Sheet provided 1. According to the Fundamentals of Strategy textbook, which of the following elements is not found in strategy statements a) Mission b) Experience c) Advantage d) Vision e) Scope 2. A Strategic Business Unit (SBU) is a part of an organisation for which there is a) Senior management with strong links to corporate HQ b) Specific goods/services that are sold to
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that this is still a potential market for Nestlé Australia Ltd to gain more market share. In addition, the percentage of growth of impulse ice cream increased by 14.4% over a period of 5 years from 2003 to 2008 and is expected to go up to 15.1% in 2011. This proportion will contribute to an incline of 1.5% of total volume growth of ice cream market. Based on data about market share, market growth rate and BCG matrix, current position of Heaven‟s ice cream is question mark. To move its position to
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Strategy Formulation Rex C. Mitchell, Ph.D. INTRODUCTION It is useful to consider strategy formulation as part of a strategic management process that comprises three phases: diagnosis, formulation, and implementation. Strategic management is an ongoing process to develop and revise future-oriented strategies that allow an organization to achieve its objectives, considering its capabilities, constraints, and the environment in which it operates. Diagnosis includes: (a) performing a situation
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