STRATEGIC MARKETING MANAGEMENT (MGMG 508) Marketing Basics The Marketing Frame Work Customers SITUATION ANALYSIS (5Cs) Company Competitors Collaborators CREATING VALUE (STP) Targeting Segmentation Product Climate Positioning CAPTURING VALUE (4Ps) Place Price Promotion SUSTAINING VALUE (CRM) Customer Acquisition Custormer Retention PROFIT Situation Analysis (5Cs) Analyze market situation → Consider internal and external factors → identify opportunities, threats
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alliances…………………………………………….....……………………13 3.4 Marketing………………………………………………………………………………..14 3.5 Expansion and distribution…………………………………………………..………14 3.6 Value Creation………………………………………………………………………..14 3.7 ART’s BCG portfolio analysis…………………………………….…………………15 3.8 Key
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situation analysis, use marketing concepts (segmentation, targeting and positioning) to analyze the needs of their clients and then make decisions to assure those needs, better than the competition. Situation analysis based on the external factors observation (PESTEL analysis), customers’, rivals’, distributors’ and shareholders’ behaviour have also been discussed. SWOT-analysis was used in the completing of this assignment as one of the analytical methods of strategic analysis. BCG matrix as one
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Introduction Organizations always face the challenges of dynamic business environment. In 21st century, the environment has become more dynamic and unpredictable. The changing business environment requires strategic thinking in companies to develop good corporate strategies. Only when developing effective strategies, corporate can remain the competitive position. By creating strategy, organization can remain the competitive advantage which other companies are unable to implement. Corporate strategy
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Introduction The phone starts ringing, we're going to pick it up and when we touch it, the ringer volume smartly goes down! Yes! Today a company like HTC could make this kind of cellphone. Since the launch of the IBM Simon in 1993, smartphone technology has reached levels that until recent times had only been dreamed about. Features such as wireless sharing, HD video recording and mobile internet are now commonplace and today’s average smartphone has more processing power than computers used by
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the roles of marketing mix plays in designing and implementing effective marketing strategies are success are not in SIRIM Berhad will also be conclude. Contents 1. Overview 5 2. Objective 6 3. Situational Analysis 7 Overall Expectation by Government & Industry 10 SWOT Analysis 11 4.Target Market 12 5. Marketing Mix 13-19 6. Summary & Conclusion 21 7. APPENDICES APPENDIX 1 - Target Market 23 APPENDIX 2 – Business Networking 28
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the strategic structure of the company should be widened, in order for maximum combined enhanced effect amongst other aspects of physical distribution. I shall apply theories to my research such as Porters model, Ansoffs growth-vector matrix and a Pestle Analysis. There are many different models referring to strategy which I shall also apply to the relevant organization. Task 1 About Eddie Stobart is a very well known and established road transport organisation within the UK, ‘a national
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devoted to accomplishing marketing objectives.” Situational Analysis: This article is discussing Coke’s profit drops. According to the article, Coke is the world’s largest beverage company, and while Coca-Cola Co.’s profit and revenue shrank in the first quarter, the company staged a rebound in key emerging markets and sales of non-carbonated drinks accelerated. When applying non-carbonated drinks of Coca-Cola Co. to the BCG matrix, they would be Cash Cows. Target Market: Coca-Cola’s target
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Executive Summary An Executive Report advising HMV’s Management on competitive strategies. In this analysis we will take a look at the biggest entertainment media seller with physical stores in the UK. The contents of the report are an analysis of the company’s current competitiveness and recommendations on the future strategic direction of the company. Introduction With the rise of digital media and broadband capabilities, many brick and mortar sellers are faced with challenges to
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.............................. 3 ANALYSIS OF FIRM'S COMPETITIVE STRATEGY ................................................................................. 4 2.1. BCG Matrix .................................................................................................................................... 4 2.2. Multidimensional Analysis ........................................................................................................... 5 2.3. ANSOFF Matrix ................................
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