Assignment 1: Product Development HSA505 Product Development Today social media is one of the most talked about and the most used form of communication among many generations we see today. They vary from parents, students, athletes, companies, business, consumers, organizations and other various forms of social networking. Social media allows users to share, exchange, collect; information, ideas and pictures/videos in networks via laptops, cell phones, IPADS, or any other mobile device that
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LOVELY PROFESSIONAL UNIVERSITY INSTRUCTION PLAN (for Lectures) Term: 3rd Course No. COM604 Course Title: STRATEGIC MANAGEMENT L: 4 T: 1 P: 0 Textbook: 1. Hunger J. D. and Wheelen T. L. , Strategic Management & Business Policy, Pearson Education, New Delhi, 8th Ed., 2006 Other Specific Books: 2. Kazmi, A. Business Policy and Strategic Management, Tata McGraw Hill, New Delhi, 2nd Ed. 2007 3. Jauch, R. Lawrence, R. Gupta and W.F.Glueck, Business
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staple fiber, metals, viscose filament yarn, chemicals, fertilizers, insulators It is the third largest Indian private sector conglomerate behind Tata Group with revenue of just over USD 100 Billion and RIL with revenue of USD 74 Billion. For the BCG analysis we have focused on few of the SBU’s of Aditya Birla group. Based on the market share of the BSU in its sector and on the total market growth we have divided those selected BSU’s under various heads – Star, Question mark, Cash Cows, Dogs. Following
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The company chosen here is Gulf Pharmaceutical Industries (Julphar). Julphar is one of the largest pharmaceutical manufacturers in the Middle East and North Africa (MENA) and distributes medicines to over 40 countries. Established in 1980 in the UAE, its first stand-alone facility produced only five products. The decision to create Julphar came at a time when the UAE was making the transition from herbal medicines to conventional medicines, and the creators of Julphar wanted to invest in a sector
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paper on marketing are have select the product lines and level of segmentation, targeting, positioning, PLC stage and strategy. To serve our purpose, we have followed standard methodology to extract out findings. We have applied sophisticated data analysis techniques to get consistent and sound output. As per the direction of you, we have tried out the best to highlight our findings through applied marketing concept and models. We sincerely hope this report will fulfill the requirement suggested
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Business Strategy Gourmet Bakers Business Strategy (Business Strategy plan for Gourmet backers) PREPARED FOR: Sir Ghulam Ahmad Rana PREPARED BY: Mohammad Ali Khan 083805-209 Mohammad Mujtaba Shafi 083805-181 Ali Aslam 083805-182 Hamza Ejaz 000000000 Ali Raza Goraya 083805-168 Shoaib Malik 083805-099 May 21, 2012 Declaration This is to certify that Report entitled
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statement of the purpose of an organization. Goal: It sets what the organization should achieve and it sets standards for measuring performance. -Doing an external analysis: (swOT) The environmental scanning of specific and general environments, Focuses on identifying opportunities and threats -Doing and internal analysis: (SWot) Assessing organizational resources, capabilities, and activities: -Strengths create value for the customer and strengthen the competitive position of the firm.
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Marketing is an ongoing process of identifying, creating, delivering and sustaining value for customers, shareholders, governments, investors and employees. We identify value through analytical marketing in which we do external and internal analysis. First we analyze the context. For macro we use PESTEL and for micro we use Porter´s 5 forces. With PESTEL we can see political, economic, social, technological, environmental and legal factors and with porter´s 5 forces we see the industry, we
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สารบัญ เรื่อง พื้นฐานการจัดการเชิงกลยุทธ์ ........................................................................................1 เรื่อง ความได้เปรียบในการแข่งขัน .........................................................................................3 แหล่งที่มาของความได้เปรียบในการแข่งขัน .................................................................................................3 การสร้างความได้เปรียบในการแข่งขัน หรือ Competitive Advantage ตามแนวคิดของ Michael E. Porter .....
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STRATEGIC MANAGEMENT UNIT- I STRATEGY AND PROCESS 9 Conceptual framework for strategic management, the Concept of Strategy and the Strategy Formation Process – Stakeholders in business – Vision, Mission and Purpose – Business definition, Objectives and Goals - Corporate Governance and Social responsibility-case study. Concept, Meaning, Definition: Strategy is the determination of the long-term goals and objectives
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