Bahria University Department of Management Sciences MBA Program Strategic Management (Sm) Report on “Strategic Management of Coca Cola Company” PRESENTED TO: Sir Naveed m khan PRESENTED BY: * RAFIA ALAM * Irsa afzal * Saira Urf Sana * Sana Anjum * Hina Majeed MBA-6A Dated: 22nd May, 2013 Acknowledgement We have the pearl of our eyes to admire blessing of the compassionate and omnipotent because the words are bound, knowledge is limited and time is short
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ANALYSIS OF HAIR CARE PRODUCTS WITH REFERENCE TO SHAMPOO MARKET IN INDIA Khawaja Mubeenur Rahman¹, Dr. Roshan Kazi² and Sandip Sourav3 1 Assistant Professor, Sinhgad Institute of Business Administration & Computer Application, Lonavala Email: rahman.2806@gmail.com 2 Professor, Allana Institute of Management Sciences, Pune Email: babycrab@yahoo.com 3 Territory Sales Manager, Nozzle Auto Association Pvt. Ltd., Mumbai Email: sandeepdokania@yahoo.co.in ABSTRACT Analysis of hair care products
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Boston Product Matrix The Boston Matrix was developed by the large US consulting group BCG (Boston Consulting Group). This matrix is a powerful tool that assists the firms planning their product portfolio. It has two controlling characteristics: relative market share and market growth as suggested from the figure below. [pic] Figure 5: Boston Corporate Group matrix It has four cells and each cell has its name as follows. • a. Dogs. The products that fall in this cell are the ones with a
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the only meter for success. Also there are many situations in business where the Dogs can out earn the Cash Cows. The BCG grid may provide a the basis for a business development strategy for large business but what about the small business? It is possible to have a high market share and not have increased profits, or have a low market share and still be profitable. BCG Analysis is a great stepping stone for market research and has great possibilities, but for today's companies it may need to be
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the only meter for success. Also there are many situations in business where the Dogs can out earn the Cash Cows. The BCG grid may provide a the basis for a business development strategy for large business but what about the small business? It is possible to have a high market share and not have increased profits, or have a low market share and still be profitable. BCG Analysis is a great stepping stone for market research and has great possibilities, but for today's companies it may need to be
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` Content Pg I. Introduction 1. Introduction 2 2. Objective 2 II. Executive Summary 3. Executive summary 2 III. Assignment 4. Task 1 Understanding the process of strategic planning 3 5. Task 2 Formulating a new strategy 11 6. Task 3 Approaching to strategy evaluation and selection 17 7. Task 4 Implementation a chosen strategy 20 IV.
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Introduction 2 PESTEL analysis of electronic market 2 Planning tools 5 a) Boston Consulting Group 5 b) Ansoff’s Matrix 6 Market segmentation 7 Samsung market segmentation 7 Bibliography 9 Appendix 1 12 Appendix 2 14 Introduction This report covers three questions. The first question shows through Pestel analysis, how the global electronics
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Assignment Cover Sheet Student: Class: Assignment: Semester: Due Date: Mina Yadollahi Business Strategy Y/505/8182 Strategic Planning 1504 16th October, 2015 Evidence Produced (List separate items, e.g. 1 report, 2 CDs) 1. 1 Report 2. 3. 4. Lecturer : Program: Actual Submission Date: Marie Silondi HND Business 16th October, 2015 Location (Choose one) 1. Uploaded to the Learning Center (Moodle) 2. Submitted to reception Optional: I have also handed a hard copy
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_________________________________________________________________________________________________________ Parts of the growth-share matrix The growth-share matrix helps organizations assess its companies and business units on two levels. The first is its level of growth within the market, while the second measures its market share relative to the competition within its industry. To help businesses further analyze its assets, the matrix divides the business units or products into four categories, including: Stars: The business units
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are used to describe and precise the competitive environment of the brand. The BCG analysis of the brand’s product portfolio highlights two issues: • the uncertain future position of the current Star product: Coffee-Mate, and • an interesting opportunity for the Coffee-Mate Lite product. This Question Mark product is present in a high growth market and could be shifted to a star position. The environmental analysis, through the use of the SWOT tool, led to a clearer vision of Coffee Mate’s areas
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