LECTURE OUTLINE 1. What is an Organisation? 2. Who Are Managers? Chapter 1 Introduction to Management and Organizations 3. What Is Management? 4. What Do Managers Do? 5. Evolution of Management 6. Why study Management? 1 What Is An Organization? 2 Characteristics of Organizations • An Organization Defined –A deliberate arrangement of people to accomplish some specific purpose (that individuals independently could not accomplish alone). 3 Who Are Managers?
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is strategic analysis towards Body Glove International L.C.C is explained. In strategic analysis, there are three types of evaluation on an organization, namely, general environment, competitive environment and internal environment. General environment explained about the weak signals that the firm must detect before it creates impact towards the company. There are three types of tool to detect the weak signals, namely, pest analysis which focuses more on external factors, swot analysis focuses on
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Myanmar Imperial College Marketing Principle Assignment front sheet Learner name Min Khant Aung Date issued 06.09.2013 Qualification Edexcel BTEC Level 5 HNC Diploma in Busin ess Completion date 10.10.2013 Assessor name Mr Ronnie Kywe Thiyan Submitted on 07.10.2013 Unit number and title Unite 1 – Marketing Principle F/601/0556 Assignment title Marketing Principle In this assessment you will have opportunities to provide evidence against the following criteria. Indicate the page numbers
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| Marketing ApplicationsMarketing Analysis of company Dary Kraje | | | | | 2012/2013 | | | | | Content 1 Executive summary 4 2 Situation analysis 5 2.1 Company analysis 5 2.2 Company objectives 6 2.3 Customer analysis 6 2.4 Product market 6 2.4.1 BCG matrix 7 2.4.2 Suppliers: 7 2.5 Competition 9 2.5.1 Benchmarking: 9 3 external market environment 11 3.1 Economic 11 3.1.1 Current economic situation 11 3.1.2 Tendencies 11 3.1.3 The current strategy of
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Environment 5 Porters 5 force analysis 5 Threat of New Entrant 5 Threat of Substitutes 5 The bargaining power of buyers 6 The bargaining power of suppliers 6 The intensity of rivalry among competitors in the industry 6 Structure of industry 6 Conclusion 7 List of References 9 Bibliography 10 Appendix 1 11 Introduction For this assignment I will be investigating the structure and analysing the environment of the music retailing industry. To analysis the industry I will be using
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Executive summery The plan is about Bashundhara satellite. It is prepared by collecting information from different website. Our main focus on the marketing plan. We also discuss distribution process, sowt analysis , sales plan and BCG growth share metrics, positioning. In this plan our strong sides are good picture quality, 24 hour customer service, channels and program guide and we have some other sided that we can developed we can do niche
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process to develop and revise future-oriented strategies that allow an organization to achieve its objectives, considering its capabilities, constraints, and the environment in which it operates. Diagnosis includes: (a) performing a situation analysis (analysis of the internal environment of the organization), including identification and evaluation of current mission, strategic objectives, strategies, and results, plus major strengths and weaknesses; (b) analyzing the organization's external environment
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Total Quality Management, Pearson Education, 2003. MODULE 2 Continuous process improvement: Concepts of Kaizen, Kaizen vs. Innovation, Kaizen Strategy, House of Quality, Quality Function deployment, Quality Circles. Brain storming, Value analysis, Poka Yoke, Bench marking. Lecture, Case study on Kaizen 1. Imai Masaki, Kaizen, The key to Japan’s Competitive Success, McGraw-Hill, Inc., International Edition, 1991. 2. 3. Heizer and Nathan, Cases in Total Quality Management Manufacturing
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process to develop and revise future-oriented strategies that allow an organization to achieve its objectives, considering its capabilities, constraints, and the environment in which it operates. Diagnosis includes: (a) performing a situation analysis (analysis of the internal environment of the organization), including identification and evaluation of current mission, strategic objectives, strategies, and results, plus major strengths and weaknesses; (b) analyzing the organization's external environment
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Profitably Market orientation Competitors Value proposition 2. Marketing Plan S.W.O.T. analysis Profitability, sales growth, market share, innovation, and reputation 4P’s * Stages * Stage 1: Defining the corporate mission * Stage 2: Establishing the strategic business units (SBUs) * Stage 3: Assigning resources to each SBU * Stage 4: Assessing growth opportunities BCG Matrix 3. Segment Position Target Segmentation: a. Process of dividing a large market
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