Structure 4 1.3 BCG Integration 5 2.3 Capital Market Structure as source of diversification 6 2.4 Corporate Value Framework 7 3-Products are Sold and not bought 8 3.1 Product Lifecycle Management 8 3.2 Balance Score Card to evaluate the performance 8 4- Where did the company go wrong? 10 5- Current organizational structure 10 6 The Influence of Technology 14 7. Cost reduction Increased Quality 15 7.1 Maximizing the Boston Matrix 15 7.2 Conducting a Product Portfolio Analysis 15
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Strategic Planning is the process of developing & maintaining a strategic fit between the organisations goals & capabilities & its changing market opportunities. Each firm must select a game plan that makes most sense to its specific situation, opportunities, objectives & resources (e.g. P&G has advertising $$$’s) it is essential for long run survival & growth. Strategic Planning guides Marketing Strategy & needs to be customer focused; it sets the stage for all planning within the firm. Strategic
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Quantitative Strategic Planning Matrix (QSPM) also called the decision stage is a strategic-formulation tool that uses inputs from Stage 1/ Input Stage to objectively evaluate feasible alternative strategies identified in Stage 2/Matching Stage. Stage 1 summarizes the basic input information needed to formulate strategies while Stage 2 or Matching Stage focuses upon generating feasible alternative strategies by aligning key external and internal factors. A QSPM reveals the relative attractiveness
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in an organizational strategy: a. Six 5. The three important steps in SWOT analysis are: b. Opportunities, Threats, Strengths 6. GE matrix consists of how many cells? a. Nine cells 7. Which of these is the type of Games: d. All of the above 8. SBU stands for c. Strategic Business Unit 9. The BCG matrix is known as: a. Growth share matrix 10. ______________ specifies sales revenues and selling distribution and marketing costs. b. Sales budget ________________________________________
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Q (1.1): Mission statement: David (1986) has identified Mission statement: it is an '' enduring statement of purpose that distinguishes one business form other similar firms. A mission statement identifies the scope of a firm's operation in product and market terms.'' Although Cole (1997) has defined mission statement as a public statement on behalf of an organization which sets out its raison in terms of the customer needs it intends to satisfy the markets within which it will meet those needs
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Introduction 1. Introduction 2 2. Objective 2 II. Executive Summary 3. Executive summary 2 III. Assignment 4. Task 1 Understanding the process of strategic planning 3 5. Task 2 Formulating a new strategy 11 6. Task 3 Approaching to strategy evaluation and selection 17 7. Task 4 Implementation a chosen strategy 20 IV. Conclusion and Reference 8. Conclusion
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Marketing Management Planning and Control | | Index Introduction 2 PESTEL analysis of electronic market 2 Planning tools 5 a) Boston Consulting Group 5 b) Ansoff’s Matrix 6 Market segmentation 7 Samsung market segmentation 7 Bibliography 9 Appendix 1 12 Appendix 2 14 Introduction This report covers three questions. The first
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About ITC * The Company was founded in year 1790 by Henry Overton Wills. It’s current headquarter is in Kolkata. * It is the largest producer of Cigarettes in India with maximum brands of all range. * In the list of world most reputable companies ITC position at 95. * ITC is one of India's foremost private sector companies with a market capitalisation of nearly US $ 9 billion and a turnover of US $ 3 billion. * Rated among the World's Leading Companies by Forbes magazine, ITC
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GE Matrix The business portfolio is the collection of businesses and products that make up the company. The best business portfolio is one that fits the company's strengths and helps exploit the most attractive opportunities. The company must: (1) Analyse its current business portfolio and decide which businesses should receive more or less investment, and (2) Develop growth strategies for adding new products and businesses to the portfolio, whilst at the same time deciding when products
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Universiti Kebangsaan Malaysia Graduate School of Business COURSE NAME: STRATEGY AND COMPETITIVENSS (SEMESTER 2014/2015) COURSE CODE: ZCZB6523 (SET 5) CREDIT: 3 HOURS TRIMESTER: 7th FEB 2015 The course starts on 7th February 2015. The first class will be a full lecture session. The subsequent classes will require groups (of two students) to make their respective presentations on their selected company. Most classes are on Saturdays from 8.30 -11.30 am 1.0 COURSE OBJECTIVES
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