* Chapter – 4 (SMM-4) 1. Porter’s Generic Strategy (SMM) 2. Mission Statement (SMM) 3. Defining the Business 4. Bowman’s Strategy Clock (SMM) 5. Strategies for Hypercompetitive Markets 6. Portfolio Management / BCG Matrix (3, 4) (SMM) 1. Porter’s Generic Strategy Porter suggested three alternative generic strategies: “Cost Leadership”, “Differentiation” and “Focus”. He suggested that these three generic strategies are mutually exclusive and that a company
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competence for Grafton College. Task 2: Issues when planning business strategy: Issues faced by Grafton College while planning business strategy can be studied through Porter’s five forces model Figure 01: Porter’s five forces model. Adapted from: http://notesdesk.com/notes/strategy/porters-five-forces-model-porters-model Last Accessed on: 11 August 2012. 1. Threat of Substitute Products: Threat of substitutes is a big issue when planning strategy. Threat is high when there are other
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Activities BSBMKG515A – Conduct a Marketing Audit Case Study 1: Chapter 3 – Portfolio Models (review questions 1-3, page 64) The ABC Cheese Factory – Case Questions (page 65) BSBMKG514A – Implement and Monitor Marketing Activities BSBMKG515A – Conduct a Marketing Audit 1 Jovie Alvarez ID No. 3109617 Chapter 3 – Portfolio Models (review questions 1-3, page 64) 1. What is a portfolio model and how is it used? Is a visual tool for diverse companies to review: – – – all
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marketing planning is a plan involves designing activities relating to marketing objectives and attach with the capability of changing marketing environment. It contains with the issues of product lines, distribution channels, marketing communications and pricing. 1.3 Hatton’s marketing planning process is the marketing audit (Hiscox Ltd) Examination of techniques for organizational auditing and for analyzing external factors that affect marketing planning Hatton marketing planning is the well-defined
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Company and Marketing Strategy - Partnering to Build Customer Relationships Chapter 2 Rest Stop: Previewing the Concepts • Explain companywide strategic planning and • • its four steps Discuss how to design business portfolios and growth strategies Explain marketing’s role in strategic planning and how marketing works with its partners to create and deliver customer value Copyright 2013, Pearson Education Inc., Publishing as Prentice-Hall 2-2 Rest Stop: Previewing the Concepts • Describe
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Term Paper Title : Strategic Planning and the Marketing Process (Chapter: 2) Prepared For : Syed Abul Kalam Azad Professor Department of Marketing Faculty of Business Studies University of Dhaka Members Profile : (i) Md. Ershadul Islam
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product, in the right place, at the right tiMe, and at the right price’ What is marketing ? ‘Marketing is the huMan activity directed at satisfying huMan needs and wants through an exchange process’ Management definition it is the process of planning and executing the conception, pricing, proMotion and distribution of ideas, goods and services to create exchanges that satisfy individual and organizational goals. What is Marketed? • • • • • • • • • • Goods Services Events Experiences Persons
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applying the BCG matrix in customer pro tability analysis M A LC O LM SM I T H * Division of Business and Enterprise, University of South Australia and Leicester Business School, De Montfort University, UK Received: August 2001 Revised: October 2001; June 2002 Accepted: July 2002 Abstract This case highlights the differences in the pro tability possible when different customers are in receipt of substantially the same product. It provides the opportunity to develop a customer portfolio, along
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BCG Matrix, SWOT Analysis and Porter Model BCG Matrix Introduction: The Boston Consulting Group (BCG) Matrix is an uncomplicated tool to evaluate a company’s position in terms of its product range. It facilitates a company think about its products and services and makes decisions about which it should keep, which it should let go and which it should invest in further. Also called the BCG Matrix, it provides a useful way of screening the opportunities open to the company and helps to think about
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BCG Matrix, SWOT Analysis and Porter Model BCG Matrix Introduction: The Boston Consulting Group (BCG) Matrix is an uncomplicated tool to evaluate a company’s position in terms of its product range. It facilitates a company think about its products and services and makes decisions about which it should keep, which it should let go and which it should invest in further. Also called the BCG Matrix, it provides a useful way of screening the opportunities open to the company and helps to think about
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