The Boston Consulting Group (BCG) Matrix Autonomous divisions (or profit centers) of an organization make up what is called a business portfolio. When a firm's divisions compete in different industries, a separate strategy often must be developed for each business. The Boston Consulting Group (BCG) Matrix and the Internal-External (IE) Matrix are designed specifically to enhance a multidivisional firm's efforts to formulate strategies. The BCG Matrix graphically portrays differences
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BCG Matrix Model BCG Matrix Model The BCG matrix or also called BCG model relates to marketing. The BCG model is a well-known portfolio management tool used in product life cycle theory. BCG matrix is often used to prioritize which products within company product mix get more funding and attention. The BCG matrix model is a portfolio planning model developed by Bruce Henderson of the Boston Consulting Group in the early 1970's. The BCG model is based on classification of products (and implicitly
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– Vor- und Nachteile der Marktwachstums-Marktanteils-Matrix der Boston Consulting Group - Hausarbeit im Rahmen des Moduls Schlüsselkompetenzen I - vorgelegt von: Casper Nowakowski Emdenerstraße 34 48155 Münster Matrikel-Nr. 644059 Referent: Dipl.-Betriebsw. Tobias Kesting MBA Abgabedatum: 28.Oktober.2010 Inhaltsverzeichnis Abbildungsverzeichnis Abkürzungsverzeichnis 1. Einleitung 2. Grundlagen der BCG-Matrix 2.1 Rahmenbedingungen und Begriffsdefinition Hintergrund
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International Marketing – 3rd Assignment Portfolio Analysis Region 4 (Italy) June 2011 1 Portfolio Analysis – The BCG Matrix The BCG Matrix is a market growth-market share matrix developed by the Boston Consulting Group, which is used to support strategic decisions in order to optimize a business portfolio with regard to new, old, innovative or established products and/or strategic business units (SBU). Its underlying theories are the experience curve as well as the product life cycle. Having
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Page 1 of 6 ANZMAC 2009 Adjusting the BCG Matrix for the Recession Avichai Shuv-Ami, The College of Management aviami@colman.ac.il Abstract The idea of the BCG matrix is that managers are able to evaluate their businesses using objective criteria and to develop strategies suitable to the business' particular situation. The BCG matrix can be used for portfolio analysis in times of economic crisis, but adjustments must be made. The first adjustment involves adding two more criteria – profit
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and then quickly diversified by adding other items, such as VHS tapes and DVDs, music CDs, software, video games, electronics, MP3s, clothing, furniture, toys and even food items. After conducting my research I am rating Amazon as a STAR in the BCG matrix. Amazon is a well establish company that has great name recognition. The name AMAZON is not by mistake or a shot in the dark. The founder Jeff Bezos wanted a name for his company that began with "A" so that it would appear early in alphabetic order
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investments should be low and keep profits high. Diet Coke can be classified as a star in the BCG matrix with high growth and high market share. This can be attributed to its introduction into the market when the health concern over soft drinks was high and consumers needed a brand which would cater for their needs hence the high sales growth and market share. (Kotler & Armstrong 2011) Complementing the BCG matrix analysis is the product life cycle in which the two brands falls in different stages which
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BCG-MATRIX Inhalt 1. Vorwort 3 2. Ziel und Zweck der BCG-Matrix 3 3. Die BCG-Matrix – Ein Portfolioanalyse-Instrument 4 4. Theoretische Fundierung 5 5. Aufbau der Matrix 7 6. Durchführung der BCG-Matrix-Analyse 8 6.1 Schritt 1: Abgrenzung der Geschäftseinheiten 8 6.2 Schritt 2: Beurteilung der Marktattraktivität 8 6.3 Schritt 3: Beurteilung der Position der Geschäftseinheit 9 6.4 Schritt 4: Beurteilung der Leistung der Geschäftseinheit 9 6.5 Schritt 5: Analyse anhand der 4-Felder-Matrix
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Nike BCG Matrix Nike Corporation is a Fortune 500 company, founded in 1964 and listed on the NYSE as NKE. Headquartered in Beaverton, Oregon, Nike is a proven leader in the sports equipment, apparel and athletic shoe industries. As of 2013, Nike employees more than 44,000 people worldwide. The brand portfolio, in addition to a wide variety of Nike premium products for leisure and sports activities, includes: Cole Haan, Converse, Umbro, Ltd., Hurley and Nike Golf. Nike contracts with more than
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Нов Български университет Магистърска програма „Бизнес администрация“ Цветелина Иванова Гудева Фак.№ F66452 Самостоятелна работа по Мениджмънт МВАМ 022/037 PESTE анализ и BCG – матрица на фирма „Кенди“ ООД Съдържание: I. Кратка характеристика на фирмата II. Стратегически анализ на факторите на външната макросреда и влиянието, което те оказват върху отрасъла и бизнеса – PESTE 1. Политически
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