Journal of Marketing Management Vol. 26, Nos. 1–2, February 2010, 74–89 From an aggregate to a brand network: a study of the ´ brand portfolio at L’Oreal Claude Chailan, International University of Monaco, Monaco Abstract Our purpose is to contribute to the understanding of brand-portfolio management by examining the brand-portfolio strategies of a world-leading company. We started to work on a case study with L’Oreal. Our research ´ focused on two questions: (1) what reasons lead L’Oreal to
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HEALTH EDUCATION RESEARCH Theory & Practice Vol.21 (Supplement 1) 2006 Pages i19–i32 Advance Access publication 31 July 2006 Improving measurement in health education and health behavior research using item response modeling: comparison with the classical test theory approach Mark Wilson*, Diane D. Allen and Jun Corser Li Abstract This paper compares the approach and resultant outcomes of item response models (IRMs) and classical test theory (CTT). First, it reviews basic ideas of CTT, and compares
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TLE (include Security Classification) MORALE, WELFARE, 12 DERSONA.. AJN-OR(Si CMUEIE ON-FSLSSSE AND RECREATION DEPARTMENT LONG BEACH, CALIFORNIA ,EO Coltellaro-James J_ R , ',iE0--E:-73t fune-1'990 427_____ SUPP.EMEN7AP* '40TA'0\ The views expressed in this thesis are those of-the autho. and do~not reflect the official policy or position of the Department of Defense or the Uj.S. Go P_________
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1. Introduction Bangladesh faces the challenge of achieving accelerated economic growth and alleviating the massive poverty that afflicts nearly two-fifths of its 135 million population. Strategies for meeting this challenge have included a shift away from state-bureaucratic controls and industrial autarky towards economic liberalization and integration with the global economy. These policy reforms were initiated in the mid-1980s against the backdrop of serious macroeconomic imbalances, caused
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AUDITOR’S REPORT & AUDITED FINANCIAL STATEMENTS OF FIRST SECURITY ISLAMI BANK LIMTED FOR THE YEAR ENDER 31 DECEMEBER 2011 AUDITORS’ REPORT First Security Islami Bank Limited We have audited the accompanying consolidated financial statements of First Security Islami Bank Limited (FSIBL) and its subsidiary as well as the financial statements of First Security Islami Bank Limited (FSIBL) which comprise the balance sheet as at 31 December 2011 and the income statement
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APPLICATION OF INFORMATION SYSTEM BY SOUTHEAST BANK LIMITED 1.0 Introduction Information systems are essential for conducting day-to-day business in the most advanced countries in the world, as well as achieving strategic business objectives. Entire sectors of the economy are nearly inconceivable without substantial investments in information systems. E-commerce firms such as Amazon, eBay, Google, and E-Trade simply would not exist. Today’s service industries—finance, insurance and real estate
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Company Overview Grameenphone Ltd. (hereinafter referred as to “GP) is the leading telecommunications service provider in Bangladesh started its journey on March 26, 1997, the independence day of Bangladesh. With more than 51 million subscribers (as of December 2014), GP is the largest mobile phone operator in the country. It is a joint venture between Telenor and Grameen Telecom Corporation. Telenor the largest telecommunication company in Norway owns 55.8% share, Grameen
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policies, financial condition, performance and various analyses. 1.2 Objectives of the Study The report is the part of the Insurance sector that we are studying in our BBA course. The objective of the report is to present the practical view about the “Insurance Practices in Bangladesh”, that provides facility to the ends of the Individuals and to transform our modern social order. 3. Scope of the Study The scope of this report is limited to overall description of the company
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UPS UPS F ounded in 1907, UPS delivers approximately 21 million packages per day. Every minute around the world, the organization is entrusted with 2 percent of the global gross domestic product. UPS’ business enables the movement of goods, information, and funds through one integrated network that operates in more than 200 countries and territories. UPS provides supply chain solutions through supply chain design and planning, transportation and freight services, logistics and distribution
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Acknowledgement First we owe a great many thanks to the many people who have helped us in completing our report. We show our deepest gratitude to our honorable course instructor Mr. Adeyl Khan for giving us the permission to do this report. We are also thankful to him for guiding us throughout our entire project and correcting various aspects of our work with endless patience and attention. We would also like to thank Khondker Murshid, Assistant General Manager at R.B Group of Companies Limited
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