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    Dissertation

    Table of Contents 1. INTRODUCTION 3 1.1. Background of the study 3 1.2. Hypothesis 4 1.3. Aim 4 1.4. Objectives 5 1.5. Structure of the dissertation 5 1.6. Summary 7 2. LITERATURE REVIEW 8 2.1. Introduction 8 2.2. Comparison of traditional and online sales 8 2.2.1. The individual businessman segment 9 2.2.2. The business group segment's sales channels 10 2.2.3. Individual travellers' sales channels 10 2.2.4. Sales channels of leisure group travellers 11 2.3. Sales and

    Words: 18021 - Pages: 73

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    College

    QFD Application in the Hospitality Industry: A Hotel Case Study Kioumars Paryani, Lawrence TechnoLogicaL UniversiTy ali masoudi, azad UniversiTy, soUTh Branch of Tehran ElizabEth a. CudnEy, MissoUri UniversiTy of science and TechnoLogy © 2010, asQ Quality function deployment (QFD) is a methodology for capturing and translating the voice of the customer (VOC) into engineering characteristics of products or services. In addition, the process prioritizes and deploys these customer-driven characteristics

    Words: 11826 - Pages: 48

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    Marketing Plan

    1.0 Executive Summary The Russell-Cotes Art Gallery and Museum is a non profit organisation, situated in Bournemouth, exhibiting a collection of art work and artefacts from all over the world. The types of services they offer to the public include: * Educational Visits * Craft Activities * Fun for Under 5’s * Food/ Beverages – Cafe * Family Explorer Travel Bags * Gift Shop * School Holiday Entertainment * Venue Hire * Art Exhibitions * Guided Tours

    Words: 5285 - Pages: 22

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    Business Development

    BUSINESS DEVELOPMENT PROPOSAL FOR NH HOTEL START-UP IN BELGRADE by STEFAN MATKOVIC LSC STUDENT ID: 0010GZGZ0913 Presented as part of the requirement for the award of MBA at Cardiff Metropolitan University (CMU) May 2015 1 BUSINESS DEVELOPMENT PROPOSAL Supervisor Declaration Form Student Name: Stefan Matkovic Supervisors Name: Vlada Botoric I acknowledge that the above named student has regularly attended the planned meetings and actively engaged in the supervision

    Words: 11069 - Pages: 45

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    Dollar

    METHODOLOGY The detailed course outline starting on page 6 lists, for every class session, the reading(s), case(s), assignment(s), and anything else of importance. Please read this outline carefully before every session. Because class time is our most precious and inelastic resource, please come to every class prepared. Essential preparation includes reading the assigned readings and cases and doing the assignments. Recommended Text Book1 (VM) Van Mieghem, Jan, Operations Strategy: Principles and

    Words: 3965 - Pages: 16

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    Comprehensive Aap

    WWTC Comprehensive AAP Executive Summary The comprehensive visions for the World-Wide Trading Company (WWTC), an aggressively growing online broker firm, is to increase revenue from 10 billion to 40 billion and reduce operating costs from 30 to 15 percent by the year 2018. The key to gains in exponential growth and revenue was addressed by the leased office location in the notoriously known broker/financial capital of the United States, Wall Street, New York City, New York. WWTC encompasses

    Words: 7472 - Pages: 30

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    Company X Romance Policy

    Jennifer Gantt Shelly Montgomery Elizabeth Palmer Teresa Rosso Prepared for Prof. Jordan Kroeger Table of Contents Table of Contents…………………………………………………………………….…....ii Table and Figures ………………….…………………..…………………………….…...iv Executive Summary…………………………………………………………………….....v Introduction……………………………………………………………………………………....1 Overview……………………………………………………………………………….….1 Background………………………………………………………………………………..1 Objective…………………………………………………………………………………..1 Benefits…………………………………………………………………………………

    Words: 5496 - Pages: 22

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    Technical Aspect of the Business

    heads to ensure company standards and procedures are being upheld, in an effort to maximize guest service and satisfaction. Oversees staff morale onboard and allocates staff. They are directly involved in the maximization of resort revenues and will monitor and control expenses and requisitions of all resort departments. The Resort Director ensures all group functions and our guests are looked after. FRONT OFFICE DEPARTMENT To ensure that all Departments under his supervision

    Words: 5611 - Pages: 23

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    Mcdonald's

    Introduction McDonalds is one of the best known brands worldwide. It is a fast food restaurant that primarily sells hamburgers, cheeseburgers, chicken products, french fries, breakfast items, soft drinks, milkshakes, and deserts. Many people just don’t have the time to sit at a restaurant for hours and order food that will cost them a fortune. Everything in New York City cost money and is expensive, opening a McDonalds restaurant in Times Square will give many customers the option of going to

    Words: 4697 - Pages: 19

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    Business Plan 1st Year Hotel Management

    ------------------------------------------------- Team assignment Business Plan Team managers: R. van Ginneken & Maarten Staps Deadline: 07-6-2013 Class: 1HM 14 Vivian de Lange 121181 Anne-Sophie 121104 Kristel Lako 120547 Nadia Hassoune 123094 Executive Summary "When there is true hospitality, not many words are needed" The core purpose of this report is to show an idea of a feasible business hotel in Munich. The business plan explains all points, while going into debt in accounting, finance, marketing

    Words: 11999 - Pages: 48

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