Contents Executive Summary Introduction/Overview of Zen Hotel Inc. (Liyan Jin) The Culture of Our Target Market (Liyan Jin) Motives of entering the Chinese markets (Shuyi Chen) The method of the Entry The Timing of the Entry The Scope of the Entry The Marketing Mix (Ting Gu) Human Resource strategy (Ting Gu) Executive Summary Introduction/Overview
Words: 3034 - Pages: 13
| Executive Summary 2 PRODUCT/SERVICE DESCRIPTION, SITUATION ANALYSIS 3 SWOT ANALYSIS 4 STRENGTHS 4 Weaknesses 4 Opportunities 4 Threats 4 Target Market 5 COMPETITORS & SUBSTITUTES 6 PRICING 8 CHANNELS OF DISTRIBUTION 10 PROMOTION 11 PROMOTION BUDGET 13 REFERENCES 14 |Executive Summary
Words: 3367 - Pages: 14
FTV 183B “PRODUCING 2: ENTERTAINMENT ECONOMICS” WINTER 2015 5. Midterm Paper The paper is to be completed by Week 6 (Wednesday, February 11 at 11:59 PM). You will write a research-driven paper on an independent entertainment company outside of the major entertainment companies discussed in class. You need to have your choice of company approved by the instructor prior to writing the paper by Week 2. Please submit your company to the TA who will compile a list. Some non-traditional entertainment companies
Words: 2687 - Pages: 11
restaurants, clubs and bars, contract catering, casinos etc. The particular sector that I am going to focus is the accommodation sector i.e. hotel and I am presenting the ideas that i have generated while doing the research. INDEX PAGE Executive Summary…………………………………………2 Definition of hospitality industry……………………………4 Scale, scope and diversity…………………………………...5 Organisational Structure……………………………………..6 Contemporary issues…………………………………………7 Changes in last 20 years……………………………………...8 Current trends…………………………………………………9
Words: 3081 - Pages: 13
this work a guest house is (also guesthouse) is a kind of lodging. In some parts of the world a guest house is similar to a hostel, bed and breakfast, or inn whereas in other parts of the world (such as for example the Caribbean), guest houses are a type of inexpensive hotel-like lodging and a hotel is a commercial establishment providing lodging, meals, and other guest services, both of which can be used interchangeably For this Project I would be using The Covenant University Guest House as my
Words: 5965 - Pages: 24
9/10/2010 | | Zhi Yun Tang | Executive summary The following report outlines the quality philosophy, system and approaches of Food and Beverage department in IHG and production process of Haier; discuss similarities and evaluate the differences of them. This report also concerns on how different quality system and approaches have impact on IHG in terms of innovation, change
Words: 3630 - Pages: 15
THE RITZ-CARLTON CREDO The Ritz-Carlton is a place where the genuine care and comfort of our guests is our highest mission. We pledge to provide the best service and facilities for our guests who will always enjoy a warm, relaxed yet refined ambience. The Ritz-Carlton experience enlivens the senses, instils well-being, and fulfills even the unexpressed wishes and needs of our guests. THE RITZ-CARLTON MOTTO "We are Ladies and Gentlemen serving Ladies and Gentlemen." Practice teamwork and "lateral
Words: 1698 - Pages: 7
and techniques to improve the long-term profitability of brand strategies. The course focuses on the application of concepts and enhanced performance through team work. Class sessions will include class discussion, team exercises, some lectures, guest speakers and student presentations of brand audit projects. The course content has relevance to students pursuing a variety of different career goals (marketing, consulting, entrepreneurship, etc.) in virtually any type of
Words: 4821 - Pages: 20
Document Outline This document comprises of deliverables of the Wedding Project Assignment, undertaken by the Wedding project team. The document consists of checklists, costs, charter, scope statement, Gantt chart, impact matrix, summaries and other project deliverables. The contents of the document will be displayed by each week’s deliverables. Intended Audience Audience: - David Green (Project Integration Teacher) - The Wedding Project Team Members .
Words: 5818 - Pages: 24
1.0 EXECUTIVE SUMMARY 1.1 The Opportunity In the Baltimore/Washington D.C, finding upscale entertainment can often be difficult. Hectic work schedules and demanding lifestyles force social activities to be reserved for the weekend. Long lines, packed venues and substandard cuisine make the weekend social atmosphere less desirable and often a waste of time. Washington, DC venues offer an upscale beauty club environment with the opportunity to enjoy another person's company in
Words: 4680 - Pages: 19
