Perin, Monica Sebastian, Lui-gi Tusi, Charlene Anne of BSBA-MM 4-1S Table of Contents I. Executive Summary II. Environmental Analysis A. Company Background B. SWOT Analysis C. Competitors’ Analysis III. Market Analysis D. STP IV. Objectives E. Long Term F. Short Term V. Marketing Strategies and Tactics G. BIG Idea “Mary Kay: FOR THE NEW YOU” i. Facebook Promotions a. Year Long Advertisement on
Words: 4276 - Pages: 18
The Perfect Female Body: Long before beauty pageants, Barbie dolls, and extra-ordinarily beautiful girls, came about the idea of the female body. Whether you are a believer of creationalism, scientology, or evolutionism, somehow we all came about with the perception of the “perfect” female. Women have always been seen, and portrayed as a sex symbol, and usually the disobedient one. Dating back to B.C and the story of Adam and Eve, Eve was the naked one who bit into the fruit that god told
Words: 3238 - Pages: 13
MARIMEKKO INTEREST IN ENTERING THE INDIAN MARKET ⁃ WORLD'S SECOND LARGEST POPULATION. WILL BECOME FIRST IN 2020 ⁃ HIGH ECONOMIC GROWTH. LAST YEAR BEING 8%. SURPASS GERMAN ECONOMY IN 2015 ⁃ HUGH MIDDLE INCOME POPULATION. BY 2025, WILL BECOME UPPER WITH HIGH DISPOSABLE INCOME ⁃ EXODUS OF NON-RESIDENT INDIANS BACK TO TAKE ADVANTAGE OF HIGH GROWTH ⁃ WORLD'S LARGEST DEMOCRACY ⁃ LARGE LOW COST HIGHLY EDUCATED LABOR AVAILABLE CAMPAIGN
Words: 1360 - Pages: 6
love for yourself. My product is to get the consumer more in tune with their bodies and skin care naturally. The niche market is target to women ages 14-60 who do not want to spend a fortune for loving their skin. The cost will range from $ 6-$35, which is rather reasonable as opposed of today’s competitors. This may seem as wide demographic age, but I choose this niche market because young ladies from the age of 14 start to care about different fragrances to make themselves feel like ladylike.
Words: 1496 - Pages: 6
in bringing a paradigm change in the Indian Watch Industry by being the first Indian Company to introduce the Quartz Watches. It had entirely changed the market scenario over a period of ten years subsequent to its entry. By the year 1995, Titan Industries was keen to launch a new design watch targeted at the very high end consumer market segment. This gave the birth of Tanishq- as the Jewelry Watch Brand. This was a brand pegged as an ego satisfier, above the mundane and utilitarian. However
Words: 1682 - Pages: 7
themselves on their ability to make quality hair care products utilizing some of the best technology available. The Chi Flat Iron is a prime example of one of their lines of hair care products their company currently offers to the hair straightening market. The Chi line was created by Christine Shiraz, a family friend of Farouk Shami, the CEO of Farouk Hair Care Systems. She envisioned a hair straightening tool that not only provided heat at an exceptionally fast rate, but provided heat that was safe
Words: 1826 - Pages: 8
fancy pants and blouses for girls. For boys we have shorts pants, suits, rompers and sports jackets. Danria’s Lil’ Angels Children Shop also plans to expand to include premature infant sizes starting at 00 in a shoe size to 7lb weight in size. We will target gowns, blankets, pajamas and onesies in our preemie line. Currently being sold online and through partnerships with a handful of local boutiques in the Houston area, the company is projecting to sell upwards of 250,000 in its 1st year, with the
Words: 2684 - Pages: 11
targeted at children of ages 1-10 years old but not for children above that age (Manhattan Institute for Policy Research). Children seem to be pushed into the spotlight of adult activities such as the fashion and glamour world in the case of beauty pageants (Daily Mail Online 2011). There also seems to be more of a focus on older children playing on computer consoles with violent games which depict realistic and gruesome actions. These computer games also depict real life situations such as the war
Words: 10061 - Pages: 41
Case HSBC HSBC wants to be known as the “world’s local bank.” This tagline reflects HSBC’s positioning as a globe-spanning financial institution with a unique focus on serving local markets. Originally the Hong Kong and Shanghai Banking Corporation Limited, HSBC was established in 1865 to finance the growing trade between China and the United Kingdom. It’s now the secondlargest bank in the world. Despite serving over 100 million customers through 9,500 branches in 85 countries, the bank works
Words: 1027 - Pages: 5
Executive Summary Superior Beauty Supplies Limited was incorporated as a Limited Liability Company under the Companies Act of Jamaica 2004 on the 14th day of December 2007. The company commenced operations in April 2008 from premises located at Pineapple in Ocho Rios, St. Ann. The Company is one of the leading distributors of beauty supplies in Jamaica. We currently offer facial creams, scrubs and body oils. The Company’s Tag Line is “We bring out the radiance in you”. The Company has now decided
Words: 4752 - Pages: 20
