Dove Hair Care on Yahoo! Yahoo! Confidential Background Dove was launching its hair-care product in India with an ambition to deliver the most beautiful hair. Dove believed real beautiful hair is when its damage free. Key thought: Beauty is fragile…you constantly need to protect it. In most women’s minds especially in India, there is an almost inevitable tension between beautiful hair and doing damage to it, though the damage is not selfinflicted. Dove wanted to tell the truth to women
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Dove Campaign for Real Beauty Case Study By: Melinda Brodbeck and Erin Evans Presented March 5, 2007 SITUATION: The Dove Campaign for Real Beauty (CFRB) began in England in 2004 when Dove’s sales declined as a result of being lost in a crowded market. Unilever, Dove’s parent company, went to Edelman, its PR agency, for a solution. Together, they conceived a campaign that focused not on the product, but on a way to make women feel beautiful regardless of their age and size. The following
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Gupta , Anu 1 TABLE OF CONTENTS ABOUT LAKME - INDIA .............................................................................. 1 LAKME PRODUCTS ..................................................................................... 2 LAKME SALON .............................................................................................. 3 SERVICE OFFERINGS .................................................................................. 4 MARKETING – 7p’s ..............................
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Products______________________________________ Pg. 7 Display Systems_______________________________________ Pg. 7 Educational Services____________________________________ Pg. 7 Industry Analysis___________________________________________ Pg. 9 Salon Retailing and Services on the Rise____________________ Pg. 9 Competitive Environment________________________________ Pg. 11 Barriers to Entry_______________________________________ Pg. 11 Long Term Opportunities_______________________________
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customer. In our own perspective, we think of a business that will establish a new trend of Beauty Salon. A Beauty Salon combined with a massage spa open for 24 hours. The beauty salon is where a woman goes to have their hair and nails done. Through this study, we want to change every woman’s concept about beauty salon. Our beauty salon is not merely about transformation, we can also offer new relaxing services. Beauty and make up are like the wheels of a cart or the two sides of a coin. Women are naturally
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Glamorous Salon Glamorous Salon ?! Glamorous means an air of compelling charm , romance and Excitement . The quality of fascinating , alluring or attracting especially by a combination of charm and good looks . Glamorous , was a term applied to a magical-occult spell that was cast on somebody to make them see something the spell-caster wished them to see . Like when you come and try our services , you can spell out what do you want to make our employees for you , and after you told them , they
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selected. Tekale’s Beauty Salon will be targeting three dissimilar groups of clients. The salon will work hard to particularly appeal to each of these groups. Tekale’s Beauty Salon will target Women, Men, and Children. Men will characteristically create up to 75% of the clientele. Men have shorter hair and require a faster, simpler job. Tekale’s Salon will gear toward women who cannot meet the expense of an upscale salon. There is not often a dissimilarity in quality of an upscale salon comparative to
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Analysis of the Business Cycle – The Beauty Salons By Jacqueline R. Jones Presented To Dr. Saad M. Khalil December 5, 2010 ECO550009016: Managerial Economics and Globalization Strayer University Abstract The scope of this paper is to investigate, prove or disprove the implications that due to our current economic status for the past twelve months our GDP (Gross Domestic Product) growth, inflation, unemployment, corporate profits and other data has played a relevant part on where
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Shringaar Studios is a Hair & Beauty Salon and it is located in 3 Burroughs Parade, The Burroughs, London, Hendon, NW4 4BD. Salon was opened in 2004 and it is focused on all beauty and hair treatments. Purpose of our report is to show: • what is the problem facing the company, • to give evidence of solid and extensive secondary research conducted Major problems for lady owner Shringaar Beauty Salon is: Location Poor advertisement Age of the customers - there is no free car park - to be
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nail salons in my area are in perfect competition. They all offer beauty services primarily of nail care like manicures, pedicures, and nail enhancements as well as eyebrow trimming and waxing. There are many nail salons in my area as well as all over the United States and other countries. They all offer a standardized service of nail care. Barriers to entry in the nail care services are small (Taulli, T, 2009, para 8). The beauty salon industry is massive therefore not one particular salon would
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