Ben & Jerry’s Homemade Ice Cream Inc: Keeping the Mission(s) Alive A Written Case Analysis by Mr. Aristotle Metin CASE BACKGROUND The U.S. Ice Cream Industry The total retail value of ice cream and related products in the United States was about $9.8 billion in 1990. The superpremium ice cream market held about 9.5% of the ice cream industry in the US. By 1990, Ben & Jerry’s was a strong # 2 in the superpremium ice cream market and the fifth largest ice cream maker of any type
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Strategic Analysis of Ben & Jerry’s Homemade, Inc. Can B&J Serve a Double Scoop of Being Green and Making Green? ESM 210 Professor Delmas Final Paper November 21, 2000 Alex Tuttle Vicky Krikelas 1 BEN & JERRY’S ICE CREAM Table of Contents INTRODUCTION……………………………………………………………………………. MARKET DESCRIPTION………………………………………………………………….. FIRM DESCRIPTION………………………………………………………………………. THE MISSION STATEMENT……………………………………………………………… 1 1 1 2 GENERAL CORPORATE STRATEGY…………………………………………………… 2 CORPORATE ENVIRONMENTAL
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MARKETING PLAN BEN & JERRY’S 2012-2015 TABLE OF CONTENTS Page 1. CURENT COMPANY SITUATION……………………………………. 2 2. MISSION STATEMENT………………………………………………….3 3. MARKET SHARE INFORMATION…………………………………….3-6 4. MARKET ANALYSIS……………………………………………………6-8 5. MARKET COMPETITORS……………………………………………. 8-11 6. NEW PRODUCT……………………………………………………….. 11-12 7. FUTURE MARKETING STRATEGY………………………………… 12-15
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Derrin Jones Tasha Dunne 55200 Issues in Marketing 14 October 2013 Video Case: Ben & Jerry’s The purpose of this paper is to provide a marketing overview of Ben and Jerry’s ice cream which was founded in 1978 in Burlington VA by Ben Cohen and Jerry Greenfield with a very low budget of about $12, 000.00. After reviewing the video of Ben and Jerry’s premium ice cream brand one could question. What is the secret? How has this one unique brand, become such a staple in today’s economy. I
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Organizational Behavior Ben & Jerry Case Executive Summary In the past three decades, Ben & Jerry’s has made a transition from a local ice cream maker into a large multinational corporation. The unique history and culture has made Ben & Jerry’s brand into a social icon. The core values and mission of the company have been defined as three interrelated parts in Ben & Jerry’s mission statement. The ever changing market has posed constant challenges to Ben & Jerry’s, which calls for
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1Top of Form Visit Ben & Jerry's Homemade Ice Cream website. After studying the information contained within this website, assess Ben & Jerry's record on meeting social responsibility goals? How does this company meet its discretionary responsibilities? Give examples of social responsibility actions taken by Ben & Jerry's, and outline them in a brief synopsis. Do you think that more businesses should adopt their strategy? Why, or why not? Please include the name of the person or question
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Company Description Ben & Jerry's is an American ice cream company owned by Unilever that manufactures ice cream, frozen yogurt, sorbet and ice cream novelty products. Ben & Jerry's Homemade Inc. was founded in 1978 and is currently based in South Burlington, Vermont. From the company’s inception more than thirty years ago, their plan was to provide quality ice cream while also creating a company that was socially conscious about the world and its environment. Ben and Jerry’s currently have
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Ben & Jerry’s Homemade Inc. – B: Facing Acquisition Abstract In December 1999 Ben Cohen and Jerry Greenberg confronted three offers for their 17-year-old firm. Ben & Jerry’s Homemade, Inc. had grown from $2M in 1983 to $237M as the year ended. Growth rates had significantly dampened, however, a result of changing U.S. consumer preferences for lower cholesterol foods and competition. Jerry Greenberg had stepped out of day-to-day management of the firm some years before. Ben Cohen stepped
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UV0273 BEN & JERRY’S HOMEMADE Jerry: What’s interesting about me and my role in the company is I’m just this guy on the street. A person who’s fairly conventional, mainstream, accepting of life as it is. Ben: Salt of the earth. A man of the people. Jerry: But then I’ve got this friend, Ben, who challenges everything. It’s against his nature to do anything the same way anyone’s ever done it before. To which my response is always, “I don’t think that’ll work.” Ben: To which my
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that I am comparing is ice cream, one produced and distributed by a local farmer and one that is internationally mass produced. Farmer Browns is a family run farm situated on the Lincolnshire coast which produces luxury dairy ice cream, they use cream and milk directly from their own herd of cows which graze on the pastures around the farm. They have a parlour which the ice cream can be bought and consumed along with other homemade light refreshments. Ben & Jerry’s are based in the United
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