Derrin Jones Tasha Dunne 55200 Issues in Marketing 14 October 2013 Video Case: Ben & Jerry’s The purpose of this paper is to provide a marketing overview of Ben and Jerry’s ice cream which was founded in 1978 in Burlington VA by Ben Cohen and Jerry Greenfield with a very low budget of about $12, 000.00. After reviewing the video of Ben and Jerry’s premium ice cream brand one could question. What is the secret? How has this one unique brand, become such a staple in today’s economy. I
Words: 882 - Pages: 4
Ben & Jerry’s Homemade Ice Cream Inc: Keeping the Mission(s) Alive A Written Case Analysis by Mr. Aristotle Metin CASE BACKGROUND The U.S. Ice Cream Industry The total retail value of ice cream and related products in the United States was about $9.8 billion in 1990. The superpremium ice cream market held about 9.5% of the ice cream industry in the US. By 1990, Ben & Jerry’s was a strong # 2 in the superpremium ice cream market and the fifth largest ice cream maker of any type
Words: 1488 - Pages: 6
Porter’s article first discusses “Operational Effectiveness” (OE). Porter states that OE is an important component of success but not an end unto itself. “A company can outperform rivals… if it can deliver greater value to customers…” Ben & Jerry’s Ice Cream (B&J) does deliver greater value to its customers by including unique add-in mixes like “Cherry Garcia” (with unusually large portions of add ins) and using natural ingredients such as wild blueberries. B&J does not meet another axiom
Words: 436 - Pages: 2
Organizational Behavior Ben & Jerry Case Executive Summary In the past three decades, Ben & Jerry’s has made a transition from a local ice cream maker into a large multinational corporation. The unique history and culture has made Ben & Jerry’s brand into a social icon. The core values and mission of the company have been defined as three interrelated parts in Ben & Jerry’s mission statement. The ever changing market has posed constant challenges to Ben & Jerry’s, which calls
Words: 2082 - Pages: 9
investment banks start failing, so do other companies such as AIG, who depended on the investment banks, and GE, who is also failing on daily obligations. Soon enough the whole economy is at risk, as Paulson is trying to solve the investment banks issues. Ben Bernanke, Chairman of the Federal Reserve, advises Paulson that legislation must be passed through Congress that allows the Department of Treasury to continue intervening in this economic downfall. Bernanke is convinced that if Congress does not step
Words: 534 - Pages: 3
A WORKING REPORT ON CUSTOMER SERVICE (EDGE AND BLACKBERRY SERVICES) OF COMMERCIAL DIVISION, GRAMEENPHONE LTD. by Safat Al Mamun Rono ID: 0820580 An Internship Report Presented in Partial Fulfillment of the Requirements for the Degree of Bachelor of Business Administration INDEPENDENT UNIVERSITY, BANGLADESH December, 2011 A working report on customer service (EDGE and Black Berry services) of commercial division, Grameenphone Ltd. A WORKING REPORT ON CUSTOMER SERVICE (EDGE AND BLACKBERRY
Words: 611 - Pages: 3
Though India has a low per capita ice cream consumption of 300 ml per annum, the trend is slowly changing due to a number of reasons. DARE explores the dynamics of the business. Indian summers are synonymous with ice creams. Come summers, and you will see a number of colorful pushcarts selling the choicest of ice creams in numerous flavors from the traditional vanilla and chocolate to unusual varieties like Mother Diary’s Shahi Nazrana. If that doesn’t baffle you then the ice cream range definitely
Words: 385 - Pages: 2
Dr. Milton Friedman 1. The Social Responsibility of Business Is to Increase Its Profits." that business has a 'social conscience' and takes seriously its responsibilities for providing employment, eliminating discrimination, avoiding pollution In 1970 Milton Friedman wrote that "there is one and only one social responsibility of business--to use its resources and engage in activities designed to increase its profits so long as it stays within the rules of the game, which is to say, engages
Words: 570 - Pages: 3
For this discussion post I will be using the movie Contagion. Contagion is about what happens before, during, and the aftermath associated with a deadly virus called MEV-1. Contagion has various big name actors starring it, Matt Damon, Gwyneth Paltrow, Kate Winslet, Jude Law and Bryan Cranston, to name a few. The film documents the spread of a virus through fomites. The proper definition of fomites is “any object capable of carrying infectious organisms, such as germs, bacteria and/or
Words: 619 - Pages: 3
Platter) Shakespeare's audience would have been composed of tanners, butchers, iron-workers, millers, seamen from the ships docked in the Thames, glovers, servants, shopkeepers, wig-makers, bakers, and countless other tradesmen and their families. Ben Jonson commented on the diversity of the playgoers in his verses praising Fletcher's The Faithful Shepherdess: The wise and many headed bench That sits upon the life and death of plays, is Composed of gamester, captain, knight, knight's
Words: 501 - Pages: 3
