Case Study: Ben & Jerry’s Homemade, Inc. Mohammad A. Hoque Professor Jane Storm MKT 315 Aug 27, 2011 Ben & Jerry’s expects more from its partners than simply earning profits Ben & Jerry's Homemade, Inc., the Vermont-based manufacturer of super-premium ice cream, frozen yogurt and sorbet, was founded in 1978 in a renovated gas station in Burlington, Vermont, by childhood friends Ben Cohen and Jerry Greenfield with a modest $12,000 investment. Ben & Jerry's is a founding member
Words: 959 - Pages: 4
Ben & Jerry’s Homemade Ice Cream Inc: Keeping the Mission(s) Alive A Written Case Analysis by Mr. Aristotle Metin CASE BACKGROUND The U.S. Ice Cream Industry The total retail value of ice cream and related products in the United States was about $9.8 billion in 1990. The superpremium ice cream market held about 9.5% of the ice cream industry in the US. By 1990, Ben & Jerry’s was a strong # 2 in the superpremium ice cream market and the fifth largest ice cream maker of any type
Words: 1488 - Pages: 6
Justin Sunwoong Choi BUSM 431 Brother Huff 10/18/2012 Ben & Jerry’s - Japan 1. Overview of the case * Perry Odak had meeting with Masahiko Iida who is the president of Seven-Eleven Japan to resolve conundrum of whether to introduce Ben & Jerry’s ice cream to the Japan market and, if so, how. Ben & Jerry’s was established by Ben Cohen and Jerry Greenfield, who were school mates before, when they were in mid 20s. They were growing between 1982 and 1990 but they had suffered
Words: 1010 - Pages: 5
Ben & Jerry’s Analysis By:Group 2 The case presented on Ben & Jerry’s Homemade ice-cream is complex and produces a considerable amount of deliberation. In the following pages we hope to give you a synopsis of Ben Cohen & Jerry Greenfield, as well as the company they created, while attempting to carefully construct answers to the questions posed on specific issues raised by Mr. Brasel in the power point slides he provided to the class. The
Words: 1750 - Pages: 7
1. Explain how Ben & Jerry’s is using business intelligence tools to remain successful and competitive in a saturated market. -Ben & Jerry’s is using BI software to track the ingredients and the life of each pint they sell. Their BI software can track anything from what supplier’s milk was used in making a certain pint to where the cherries used in the Cherry Garcia pint came from. The BI software helps Ben & Jerry’s “access, analyze, and act on customer information collected by the sales, finance
Words: 530 - Pages: 3
Running head: BEN & JERRY'S Ben & Jerry's Ben & Jerry's It’s a well known fact that when Ben Cohen and Jerry Greenfield started their business, their main objective was to introduce a company that prided themselves on a good product with fair prices and by also showing great appreciation towards their customers and community. Ben & Jerry’s has become a household name over the years and their approach to business in comparison with other companies had a great deal to do with their success
Words: 561 - Pages: 3
Week – 4 Organizing Paper “Ben & Jerry’s” MGT – 330 Instructor: Mark P. Keays Due: Wednesday, October 24, 2007 By: Lloyd D. Mays Ben & Jerry’s is not like most Corporate American Organizations, whereas these organizations design and base their management style around the “Pyramid Effect“. The “Pyramid Effect“ is very basic; at the top of the pyramid is the President or CEO of the company followed by Senior Management, Stockholders, Middle Management, Front Line Supervisors, and
Words: 1386 - Pages: 6
verschillende factoren die van invloed waren op de snelle groei van Ben&Jerry’s zullen worden toegelicht aan de hand van het PESTLE model. Politieke factoren: - Wetgeving van de overheid: een verdachte wet maakte het mogelijk voor Ben&Jerry’s om aandelen te verkopen aan alleen de bewoners van Vermont, die bekend waren met het merk. Door alleen hen aandelen te verkopen en niet ook aan mensen die niet bekend waren met het merk krijgt Ben&Jerry’s niet te maken met andere belangen en konden zij hun eigen
Words: 1999 - Pages: 8
Organizational Behavior Ben & Jerry Case Executive Summary In the past three decades, Ben & Jerry’s has made a transition from a local ice cream maker into a large multinational corporation. The unique history and culture has made Ben & Jerry’s brand into a social icon. The core values and mission of the company have been defined as three interrelated parts in Ben & Jerry’s mission statement. The ever changing market has posed constant challenges to Ben & Jerry’s, which calls for
Words: 2082 - Pages: 9
Strategic Analysis of Ben & Jerry’s Homemade, Inc. Can B&J Serve a Double Scoop of Being Green and Making Green? ESM 210 Professor Delmas Final Paper November 21, 2000 Alex Tuttle Vicky Krikelas 1 BEN & JERRY’S ICE CREAM Table of Contents INTRODUCTION……………………………………………………………………………. MARKET DESCRIPTION………………………………………………………………….. FIRM DESCRIPTION………………………………………………………………………. THE MISSION STATEMENT……………………………………………………………… 1 1 1 2 GENERAL CORPORATE STRATEGY…………………………………………………… 2 CORPORATE ENVIRONMENTAL
Words: 6660 - Pages: 27
