Case of Ben Ohau Lodge Q1). Identify the likely characteristics of the market segment being targeted by the company. Ben Ohau Lodge is a high-class vacationland, its location is in the high country of New Zealand, and its customers are kind of the world’s most exclusive clients. This luxury resort was founded by a New Zealander and his Indonesian friend, it provides every accommodation a particular segment of wealthy clientele could ever ask for. Understanding the market led Ben Ohau Lodge
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Ben Ohau Lodge provides a unique product and services of an exclusive vacation in order to fulfill its customers’ needs for one of a kind vacation that is private, safe, exclusive, entertaining, relaxing and undisturbed. Its customer’s type includes the rich and famous ranging from presidents, princes, celebrities, and business executives from all over the world. This customer market segment possesses special characteristics and can be described in several different dimensions. Those dimensions can
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Case Analysis – Ben Ohau Lodge Ben Ohau Lodge, located in the high country of New Zealand, is a high-class resort aimed at the world’s most exclusive clients. Started by a New Zealander and his Indonesian friend, this pricey resort provides every accommodation a particular segment of wealthy clientele could ever ask for. Understanding the market brought about a breakthrough opportunity for Ben Ohau Lodge, and it has led to some success. Relying solely on promotion via word of mouth, publicity
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Ben Ohau Lodge, located in the high country of New Zealand, is a high-class resort aimed at the world’s most exclusive clients. Started by a New Zealander and his Indonesian friend, this pricey resort provides every accommodation a particular segment of wealthy clientele could ever ask for. Understanding the market brought about a breakthrough opportunity for Ben Ohau Lodge, and it has led to some success. Relying solely on promotion via word of mouth, publicity, and public relations, the retreat
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Better energy MERIDIAN ENERGY LIMITED ANNUAL REPORT 2014 for the year ended 30 June 2014 02 ny C omp a e r v iew ov 04 from Re p o r t ir an d o u r C h a ut ive E xe c C hie f The nu 50 mbers 6.7 % 13.01 Total dividend in FY2014 EBITDAF 1 ahead of prospectus CENTS PER SHARE $ 24 . 3% higher than forecast in the prospectus, including a 2 .00cps special dividend. Invested in communities and environmental projects 3.5M 2 New wind farms generating
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CHAPTER 4 Focusing Marketing Strategy with Segmentation and Positioning These days Nintendo rides high in the video game world. Its DS handheld game, Wii (pronounced “we”) console, and games with characters like Mario and Zelda sell millions of units. The key to Nintendo’s success comes from meeting the entertainment needs of different groups of customers. Back in the 1980s, Nintendo was a 100-year-old Japanese manufacturer of toys and playing cards. If Nintendo managers had continued to
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