International University IU QUANTITATIVE METHODS FOR BUSINESS (FALL 2013) SAMPLE TEST MIDTERM EXAMINATION PART 01: MULTIPLE CHOICE QUESTIONS (20 POINTS) 1. (1 pt) Given the following two-person game, which strategy can be eliminated by use of dominance? Y1 Y2 13 0 X2 6 8 X3 12 14 a. X2 c. Y2 b. Y1 e. X1 d. X3 The following payoff table is using for next 6 questions. 2. (1 pt) What decision would an optimist make? a. Alternative 1 c. State of
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HISTORICAL BACKGROUND Born in the Carolinas in 1898, Pepsi-Cola has a long and rich history. The drink is theinvention of Caleb Bradham (left), a pharmacist and drugstore owner in New Bern, NorthCarolina. In the late1890's, he had been experimenting withCoca andKola extracts in thesyrup form. By mixing this syrup with carbonated water, he produced a very pleasingbeverage that not only tasted good but also made his customers and friends feel good. Hepromoted it as a cure of dyspepsia (indigestion)
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NIKE has worldwide coverage. In the NIKE SWOT article on Marketing Teacher.com it states, Phil Knight, NIKE founder and CEO stated NIKE is a very competitive organization. So much that during the Atlanta Olympics, even though Reebok sponsored the games, NIKE sponsored the top athletes. In doing so the top athletes wore NIKE gear and had top coverage. 2. NIKE has the ability to offer its products and brands wherever the need is. According to the NIKE SWOT quality Assurance Solutions, NIKE doesn’t
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there are many standard management practices utilized in Show Business just like any other. Management organization within a company in Show Business takes planning, organizing, staffing, leading, and controlling functions to provide a quality production and ensure audience satisfaction. Planning The company I work for is called ‘NETworks Presentations’, and they are a company that produces Broadway tours. NETworks required extensive planning to become one of the largest producers of Broadway
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in relation to world demand for that currency. 14. The unemployment rate is the percentage of people who are able and looking for work and do not have jobs. 15. When individual nations prosper, the world economy grows. Multiple Choice: Select the best answer to the following questions and mark on your answer sheet 16. An economy in which the government tells you what to produce is a description of a: a. Command b. Mixed c. Traditional d.
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Price Discrimination | | Most businesses charge different prices to different groups of consumers for what is more or less the same good or service! This is price discrimination and it has become widespread in nearly every market. This note looks at variations of price discrimination and evaluates who gains and who loses?What is price discrimination?Price discrimination or yield management occurs when a firm charges a different price to different groups of consumers for an identical good or
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Project Overview In this project, I will assume AMD as a private company and determine a price I would like to pay for acquiring AMD on control basis. My report starts with an introductory analysis of the company and industry, focus on three methods I used to evaluate AMD and all related assumptions to support these methods. After all, I’ll conclude a price I would like to pay to acquire and control AMD on Mar-31-2013. Please read it of more. This is Gong Chen’s final project of Valuation Model
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Netflix Video Game Streaming Name MKT/421 Date Instructor Name Netflix Video Game Streaming Marketing Plan: Phase I Trying to introduce a new product or service into an already well-established industry can be an intimidating, yet profitable idea. Take Netflix and the media rental industry as an example. In 1997, Netflix made their debut into the online media rental industry (Netflix, 2013). About 10 years later, their flat rate monthly rental fees, their stellar DVD-by-mail service, and
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Unit III Assignment Disney Case Study - Advanced Marketing What does Disney do best to connect with its core consumers? The Walt Disney Company, together with its subsidiaries and affiliates, is a leading diversified international family entertainment and media enterprise with five business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media. Disney products include television programs, books, magazines, musical recordings and movies
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longer profitable to produce, and production will stop. As a number of companies start to dominate the market, it becomes increasingly difficult for the company in question to maintain its level of sales. Consumer tastes also change, as do new technologies which may make the product become ultimately obsolete (as in the case of CDs and DVDs, and now Blu-Ray).Profitability will fall, eventually to the point where it is no longer profitable to produce, and production will stop. As a number of companies
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