Running head: Bait and Switch Advertising and Communication Law: Bait and Switch Karen Kinnaird Professor Mark Glantz Law, Ethics, and Corporate Governance Business Law 500 November 27, 2011 Abstract Bait and Switch advertising is a type of fraud and is a violation of consumer laws. This form of business practice is an attempt to lure or bait a potential customer into a business. However, once the customer is about to take the bite, the business will pull a “switch” and make the product
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Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Ms. Betty, unfortunately, was privy to what many advertisements do to the consumer. They bait the consumer to come and buy with a wonderful price product that is offered, needed, or can be afforded by the consumer! Then sales person switch another product because the original product “went fast” or sold. This is one
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the unethical behavior exuded by Mr. Tony Sulka, the salesman at Rally Motors, and how he promised Ms. Betty Algur $3000.00 for her trade in, and then attempted to back out of the offer, once Ms. Algur arrived at the dealership. We study how the Dealership’s advertisements and negotiation tactics bound them to their advertisement, and should have led to a firm contract for Ms. Algur. Betty Algur a consumer from Vacaville came into Rally motors because of an advertisement in the local newspaper
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Bait and Switch 1) Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. In present day society, the average American consumer will go to great lengths in order to find some good deals throughout these economical times. Advertising can have a profound effect on people’s morals and their conduct as it relates to how they identify with their lives. Advertising has
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Professor Dwight T. Elliott Law, Ethics, and Corporate Governance - LEG500 February 27, 2011 Bait and Switch 1 1. Betty drove for three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The fact that Betty drove for three hours in one hundred degree weather has no bearing on whether the dealer must perform in accordance with the published advertisement
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fact that Betty drove three hours in one-hundred-degree heat have any bearing on whether or not the dealer must perform in accordance with the published advertisement? No. A car dealer is not required to sell a person a car just because that person underwent some difficulty to get to the dealership. Generally, ads are not offers but invitations for offers. Although Betty might argue that she relied to her detriment (the doctrine of detrimental reliance) on the ad, the fact that Betty underwent
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Advertising and Communication Law: Bait and Switch Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. The dealership only cast a wide net over the area in the form of its advertising. It is commonly accepted that the dealership was advertising to the masses. The dealership may have had a target market segment in mind, but it would be in no one’s expectations
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analyzes, and makes available to law enforcement consumer fraud, identity theft. • Privacy and Identity Protection safeguards consumers' financial privacy; investigates breaches of data security. (Vladeck, D., 2010) Betty’s Drive In Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with published advertisement. Betty’s driving distance or the temperature has no bearing on whether or not the dealer
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LEG 500 | Bait and Switch | Law, Ethics & Corp. Governance | Bait and Switch 1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Betty driving for three hours in 100 degree weather has nothing to do with whether the dealer should perform in accordance with the published advertisement or not. According to Section 87(2) of the Restatement (second) states
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1. Betty drove three hours in one-hundred degree heat. Explain if this fact has any bearing on whether or not the dealer must perform in accordance with the published advertisement. Answer: No, the dealers need not to take care about the difficulties the people face on reaching the venue given in the advertisement. The people who read the advertisement must make sure that the advertisement meets the requirements that they are interested in. Whenever an advertisement is published, numerous people
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