6-2 Final Project Milestone Three: PEST Analysis Wilhelmina Williams MBA 515 July 3, 2016 Dr. Jonathan Sturtz 6-2 Final Project Milestone Three: PEST Analysis A PEST Analysis is used to assess a business’ external factors. PEST stands for Political, Economic, Social, and Technological. The analysis will help to establish how the four elements will affect the behaviors and operation of the company in the long-term. The significance of the four sections means: • Political – Legal elements
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Table of Contents No. | Topic | Page | 1.0 | Introduction | 2 | 2.0 | Introduction of Starbucks | 3 | 3.0 | Introduction of PEST analysis | 4 – 6 | | 3.1 Political-legal forces | | | 3.2 Economic forces | | | 3.3 Socio-cultural forces | | | 3.4 Technological forces | | 4.0 | PEST components of Starbucks | 7 – 8 | | 4.1 Political-legal component | | | 4.2 Economic component | | | 4.3 Socio-cultural component | | | 4.4 Technological component | | 5.0
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Coca Cola SWOT Analysis: |Strengths |Weaknesses | |Brand equity/image & recognition |Credit rating | |Product distribution and worldwide network |Customer concentration, particularly in the US (Wal-Mart accounts for more | |Solid
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summary: Conducting a PEST and a Porter's five forces analysis on the entire business operations of Coca Cola Company will play part in deriving the various opportunities and threats that the company faces. The scope of the analysis will involve the entire coca cola company. The appropriate NAISCS code for the company is 312111 (DATAMONITOR: The Coca-Cola Company, 2011). Introduction: Coca Cola Company is the leading company in the production of non alcoholic beverages and drinks throughout the
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1. Introduction Today, coffee is a beverage which is becoming indispensable in life. Many people drink at least a cup of coffee each day. In Singapore, coffee can be easily bought in any coffee shops, cafes, restaurants and even sold by vending machines. Besides that, Singapore is one of the highest coffee-consuming countries in the world which is meant that 4.4kg of coffee per year (280 cups of coffee) (Channel NewsAsia, July 14, 2013). For coffee lovers, Starbucks is a famous name. It is because
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A PEST analysis is one of them that are merely a framework that categorizes environmental influences as political, economic, social-cultural and technological forces. All these factors are beyond the control of the company and it plays an important role in determining the success of the company. Applying this analysis can be conducted on each company, whether large or small to allow companies to compete and survive much longer. The use of PEST analysis can be seen effective for business and strategic
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chip companies with leadership of the nation’s soft drinks, dairies and glass industries. The Group has grown from strength to strength with an annual turnover in access of RM3.7 billion from its core business in the manufacture, sale and marketing of soft drinks, dairies, non-carbonated beverages, glass packaging as well as property. With a unique blend of quality and innovative products that have stood the test of time, the F&N brand has resonated with Malaysians for over 127 years. The company
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among competing firms 7 4 PEST Analysis 8 4.1 Political Influences 8 4.2 Economic Influences 8 4.3 Social Influences 8 4.4 Technological Influences 9 5 SWOT Analysis 9 5.1 Strengths 9 5.2 Weaknesses 10 5.3 Opportunities 10 5.4 Threats 10 6 Entry Strategies for new markets 11 6.1 Establishing a subsidiary 11 6.2 Arrange joint ventures 11 6.3 Licensing 11 7 Conclusion 12 8 Reference List 13 Preface The following analysis of Starbucks will focus on how
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leading manufacturer, distributor and marketer of Non-alcoholic beverages concentrates and syrups, in the world the company owns licenses of more than 400 brands, including diets and light beverages, water, juice and juice drinks, teas, coffees, and energy and sports drinks. The company operates in more than 200 countries. Ever since, Coca-Cola India has made significant investments to build and continually consolidate its business in the country, including new production facilities, waste water
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to refresh the world, inspire moments of optimism and happiness, create value and make a difference." ( theCoca-colacompany.com) Introduction: The Coca-Cola Company, is an multinational American Corporation that manufactures, retail and markets beverages and over 500 other brands in over 200 different countries, but it is best known for its flagship product Coca-Cola. rough estimates indicate that the world drinks around 1.8 billion servings of coca-cola each day, which is roughly a tenth of the
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