CASE HIGHLIGHTS Bharti Airtel, in 1995, won govt tender to launch mobile telecom services in Delhi Initial investment was high Spectrum License, Towers, Telecom networks, supports systems Funded through debt – this meant high charges for subscribers 2002 – Running out of money + New entrants Shifted focus from ARPU to: A. Gross Revenue and Profit B. Operating Efficiency C. Capital Productivity Potential market then expanded to entire Indian population Cost reduction targeted by way of
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Cellular System Technologies Mobile phones send and receive radio signals with any number of cell site , base stations fitted with antennas. The communication between the handset and the cell site is a stream of digital data that includes digitized audio. The technology that achieves this depends on the system which the mobile phone operator has adopted. The Common Technologies used by operators in India are GSM and CDMA. With the advent of 3G technology systems a new era in Mobile technology in
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results in lower margins • Bharti must now look at providing value above basic telephony services and provide value added services which will allow it to charge a premium • Contracts must be drawn to outsource activities that can be done better by market firms to free up resources for other activities; avoid contracting and tendering repeatedly to reduce transaction costs associated with going for a new contract every few months Decision to outsource • Bharti Airtel should enter the outsourcing
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A PROJECT REPORT ON ANALYSIS OF BHARTI AXA RANGE OF SERVICES AT BHARTI AXA LIFE INSURANCE In the Partial Fulfillment of the Degree of Bachelor of Commerce Session 2012-2015 Under Punjab Technical University (PTU) Submitted By: PRIYA MANHAS B.COM (P) 5th SEMESTER UNIVERSITY ROLL NO.:1268348 ACKNOWLEDGEMENT While submitting the project on “Analysis of Bharti AXA Range of Services” I avail this opportunity to express our gratitude towards all those who guided and helped to finish
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E-I-C Analysis Bharti - Airtel 1. Economy Analysis GDP Growth Rate Annual GDP Growth Rate % change over the previous year 12 9.6 9.3 9.4 9.7 8.5 7.8 7.5 8.6 10 8 6 4 2 0 2008 2009 2010 2011 2012 9.4 9.3 8.9 8.3 Industry Percentage change over previous year at 2004-05 prices at current prices 2010-11 2011-12 2010-11 2011-12 7.0 2.5 17.7 12.6 5.0 7.6 3.0 8.0 11.1 10.4 4.5 -2.2 3.9 8.3 4.8 11.2 9.1 5.9 21.5 14.7 10.2 16.5 18.2 21.7 15.3 15.0 11.9 9.2 14.6 18.7 19.3 15.6 1 Agriculture
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multiplier) Return on Total Asset Analysis | Company | March'15 | March'14 | March'13 | March'12 | March'11 | Bharti Airtel | 2.74 | 1.62 | 1.44 | 2.81 | 1.54 | Reliance Communications | 0.79 | 1.16 | 0.74 | 0.99 | 1.44 | Idea Cellular | 5.97 | 4.75 | 2.93 | 2.30 | 3.35 | Return on Equity Analysis | Company | March'15 | March'14 | March'13 | March'12 | March'11 | Bharti Airtel | 8.52 | 5.04 | 4.51 | 8.57 | | Reliance Communications | 2.03 | 3.16 | 1.92 | 2.42 | 3.21 | Idea Cellular
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people of the society. The phones were available in the range of 1000 Rs -1500 Rs which was one of the successful strategies of Vodafone. According to the 2002-2008 data VODAFONE captures the market with 17.56 % & is at the 3rd position just after Bharti with 24.69% & Reliance with 17.68%. Vodafone also came out with one of best& most attractive advertisement which no one has ever seen before called as “VODAFONE ZOO-ZOO’S”. This advertisement was a part of VODAFONE’S marketing strategy
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This case study was written by Sravanthi Vemulawada, under the direction of R Muthukumar, IBS, Hyderabad. It is intended to be used as the basis for class discussion rather than to illustrate either effective or ineffective handling of a management situation. The case was compiled from generalised experiences. License to use IBS Hyderabad for Sem I, class of 2014 | | 2009, IBS Case Development Center. All rights reserved.To order copies, call +91-08417-236667/68 or write to
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Tariff Hike – Focus on Revenue – What is the Strategy ? * Samsung Galaxy S2 vs HTC Sensation * Tariffs Set to Rise + Retailer Commission Falls * Large Appetite for Entertainment + Measured Advertising * Wireless Revenue Market Share – Airtel Lost 1% * Top News + Travel + Sports Sites * Facts about Indian Internet – Beginning of Revolution ? * 3G Data Vs EVDO Based Services [Photon, Reliance NetConnect, etc] Last 2 Year Archives * August 2011 * July 2011 * June
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this is in urban centres and only one per cent in villages. The opportunity is not lost on market players like Bharat Sanchar Nigam Limited and Reliance Communications who have been present in this segment for a while. Now Hutchison Telecom, Bharti Airtel [ Get Quote ] and Tata Teleservices [ Get Quote ] too have descended on the turf with big network expansion plans and innovative marketing strategies specially tailored for these regions. "The B and C category census towns are raking in good business
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