owners use strategic planning to achieve more growth. Many companies have benefitted by using strategic planning, and Apple is one of those benefitting companies. Ever since Steve Jobs founded Apple, it has been on the up rise. They have been on the rise of new and innovative technology that becomes the next number one thing on people’s want list. Recently there has been talk that Apple is to release and smaller version of their ever-popular Ipad. The new Ipad will most likely be around “…7 to 7.8
Words: 547 - Pages: 3
501 Apple- SWOT analysis Feb. 15, 2016 Strengths: Period of innovation was a huge strength for Apple. They were the first movers on Smartphones and mp3 devices. They had a dynamic leader in Steve Jobs, as the mind behind the innovation that was pumping out of Apple during the great times. There is also a huge Apple base. There is a true brand loyalty for apply products. Almost cult like following of apply products and people that still to this day claim they will never leave Apple. Weaknesses:
Words: 386 - Pages: 2
APPLE IPAD2 MARKETING PLAN LIN,DANDAN ID:0697645 COURSE:MARKETING601 May 9, 2011 * Executive Summary 1. IN PAST Steve Jobs, Steve Wozniak and Ronald Wayne established Apple on April 1, 1976 in order to sell the Apple 1 Computer Kit that was hand built by Steve Wozniak. The Apple 1 was sold as a motherboard (with CPU,RAM and basic textual video chips) – less than what is considered a personal Computer today. Apple was responsible for creating the desktop publishing market
Words: 1463 - Pages: 6
minimal. Ultimately though, for most users, they aspire to keep up with the Jones' and the Jones' kids, whether or not the Jones' choice is right for them is pretty much irrelevant. http://www.mbaknol.com/management-case-studies/case-study-on-apples-business-strategies/
Words: 919 - Pages: 4
III The strategic initiative taken by the company I selected for the business analysis for week four and week five Apple Inc. has taken to be more innovative and stylish and exploring new markets. Apple focus more on broad markets “which” includes telecom and music incorporation, and this is what kept Apple acquiring, and retaining more knowledge, and gaining experience. Apple Inc. recently alliance with Microsoft has opened new door for the organization to explore the corporate world with its
Words: 864 - Pages: 4
The Brand "Without the brand, Apple would be dead," Gobe said. He tells how brands have established deep, lasting bonds with their customers. Apple, of course, is the archetypal emotional brand. It's not just intimate with its customers; it is loved. "Apple is about imagination, design and innovation;" Gobe argued that, in some cases, branding has become as powerful as religion”. Research shows that Apple triggers a religious reaction from certain consumers. Of course when it’s considered as
Words: 989 - Pages: 4
Gerard Lim BM4 MR.Reyes September 24 CASE ANALYSIS APPLE IPOD Apple is one of the biggest companies in the world now. They have started from a very low standpoint and reached a very high standpoint after the revolution of the IPOD during 2001. Apple sold 1,000,000 pieces of IPODS during 2003 , and even became higher until 2009. The iPod technology was a huge success for apple. But after the release of the iPhone the sales of the iPod lowered every year until the present
Words: 1546 - Pages: 7
Apple computer operates under a Functional Structure. Such organizations are divided into specific departments and employees are hired for each department based on their professional skill sets that are best suited for that department. For instance, an accounts graduate would be preferred over an arts graduate for handling the accounts and taxation department. Apple has their store which you can visit in almost most major big city as well as their online market base site. Apple computers offer
Words: 735 - Pages: 3
Introduction Stage Product: Apple iWatch The apple watch is in the introduction stage because it is brand new, soon to be released in the market in early 2015. Currently there are no sales revenue’s as it’s not released but Apple is already pumping big bucks into advertising, including commercials, web design on its website, print ads, collaborative marketing and more. The technology is completely new and therefore at its highest cost in terms of its build, testing, manufacturing, and educating
Words: 740 - Pages: 3
Apple After Jobs: Looking at the Future Beyond iPad, iPhone and MacBook Despite the millions of words, both print and digital, written this past week about Apple co-founder and CEO Steve Jobs, it is safe to say that we probably knew very little about the man, the myth and the icon. In fact, of all the people over the years who led and shaped the personal computer and consumer electronics industries, Jobs was perhaps the most enigmatic. His personality and presence drove Apple to new heights in
Words: 281 - Pages: 2
