case study will discuss corporate responsibility and marketing strategies within the Apple Corporation. Ronald Wayne, Steve Jobs, and Steve Wozniak founded Apple on April 1, 1976 (Chun R. 2011). In this assignment you will read about the Apple Corporations current position and reputation regarding ethical and social responsibility as well as the strategies that are used to market its products (Chun R. 2011). Apple Inc. is an American multinational corporation as well as the worlds second largest information
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Professor: Date: Table of Contents Abstract 2 Apple Products 2 Apple’s current position on the company’s ethical and social responsibilities 3 Impact of publication of ethics and social responsibilities violations made by Apple’s suppliers on Apple’s reputation 5 Methods that Apple can utilize to ensure that its suppliers adhere to wage and benefits standards going forward 6 Apple’s customers willingness to pay more for its products if Apple were to increase the selling prices in order to provide
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ambition: born in 1955 of a Syrian political science professor and a single mother who has decided not to elevate the lives of Jobs, adopted at birth by a couple of modest Californians, was marked by these values. It is also this culture he installed at Apple. Convinced of the immense superiority of its products, Steve Jobs, himself, has always refused to sell to someone else's Mac OS, the first to use user-friendly icons, and then copied by Windows. Bill Gates's dream was to put a PC in every home, that
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industry. Apple maintains a business model that does not fit into traditional industry borders. Besides its traditional business of making and selling computers (e.g. iMacs, Power Books, etc.) it sells music over the internet in order to increase its sales of iPods, which is a sort of digital walkman. In terms of industries this business model includes hardware (the iPod), software (iTunes, which is the software to download the music) and entertainment (music). Hence we could define apple being in
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Inside apple is a book where the author lets us discover the whole new strategic world of Apple directed first by Steve Jobs. It introduces the original way Apple manages its company. We learned that the business strategy model Apple is using is completely different from what we learned in school. We’ve always learned that a company has to have free flow information contrary to Apple that faces a large secretly managerial structure. By the time you finish reading the book, you will have a completely
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Current Market Conditions Competitive Analysis Rishi Madhav ECO/ 365 June 18, 2014 Professor Renee Barela-Gutierrez Current Market Conditions Competitive Analysis Here at Apple Inc. we are coming to our years end with the success of the iPhone 5s. With the iPhone 6 in development, it is that time of year where we must look at our new product and determine its potential success. With all newly upgraded software and added features such as a new camera system, it vital that we show our customers
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1 Abstract Apple is a company that has very loyal customers. Even though their products can be a little more costly than other companies, the scope of their products make its worth it to a consumer who is brand loyal to Apple. The wonderful customer service, the ability to link up the products and the ease of use are just of few of the things that keep these customers
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Monograph on the Apple Business Model @2003 Introduction. In 1984, Apple and the Macintosh challenged the world with the dramatic portrayal of a revolutionary woman hurling a hammer at an image of the establishment. With the Twentieth Anniversary of that event approaching, now is a good time to take a look back at this revolution and take stock of the new revolution that the Mac OS X operating system offers. Despite Time Magazine's 80 Days That Changed The World, it would appear that Apple doesn't get
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Case Study n°2: APPLE STORES 2.What store elements helped Apple connect better to the customers and what are the weaknesses of this strategy? The Apple stores have been designed in order to procure the best experience to the customers. Each part of the store is thought carefully and has its own purpose. The main goal of Apple stores, regarding the customers, was to respond to their digital needs and let them leave the shop with the full Apple experience. Apple wanted their store to perfectly
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November 2013 Apple, Inc. A Case Study in External Communication Executive Summary Background: On June 25, 2010 Apple released the iPhone 4. With its sleek, new, stainless steel frame design, thousands of people rushed to buy Apple’s latest gadget. Apple and its partner carriers received 600,000 pre-orders for the iPhone 4s in the first 24 hours, making it the largest number of pre-orders Apple had received in a single day for any device up to that time. By the end of the month, Apple had sold
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