experience of typical indian “bazaar” has been successful till now and Big Bazaar has also been successful with its policy of low price selling to consumers which is typically demanded by indian consumers. It also has its tag line to be “Isse sasta aura cha kahin nahi” . While big players like wal-mart are internationally renowned stores for their convenient stores with broader alleys , lesser waiting offering convenience to customers. They have larger stores than those big bazar and have a greater product
Words: 710 - Pages: 3
[2015] [To understand the factors influencing the purchase intention of food private label (Golden Harvest) at Big Bazaar] Submitted By: Group 5 Name Swapnil Bartaria Vaibhav Prakash Vibhu Gaur Vivek Pandey Yogesh Saini Roll No. 140301021 140301022 140301023 140301024 140301025 Acknowledgement We would like to extend our sincere & heartfelt obligation to Dr. Bikramjit Rishi for guiding us during our Business research project work, Without Dr. Rishi Sir’s active guidance, help & cooperation;
Words: 3116 - Pages: 13
BIG BAZAAR A DETAILED ANALYSIS OF THE COMPANY FROM THE PERSPECTIVE OF ORGANIZATION THEORY GROUP D1PGP-1 SECTION -1 | NAME | ROLL NO. | Adesh D Nayak | 14F105 | Arjitha Sindhuri R | 14F114 | Gourish Y Bellad | 14F122 | Shilka Agarwal | 14F150 | Tony Joseph Fernandez | 14F160 | Table of Contents Serial No. | Topic | Page no. | 1. | Purpose of this paper | 3 | 2. | Brief Overview | 4 | 3. | Vision and Mission | 4 | 4. | Organizational Structure | 5 | 5. | Porter’s
Words: 5032 - Pages: 21
SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of the requirements for Post Graduate Diploma in Business Management (PGDBM) (2009-2011) UNDER THE GUIDANCE OF: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED TO: Prof. Dr. Seema Girdhar (Marketing Faculty) SUBMITTED BY: HARLEEN KAUR Roll no. - 6005 GURU NANAK INSTITUTE OF MANAGEMENT Road no. 75, Punjabi Bagh, New Delhi-110026 A PROJECT REPORT ON “CUSTOMER SERVICE WITH REFERENCE TO BIG BAZAAR” In fulfillment of
Words: 6591 - Pages: 27
the consumption rate ware fast-growing in the 20-40year-old segment. Third, government was easing restrictions on import and reducing the tariffs. In this way, Modern retailer could offer variety of international products. General analysis of Big Bazzar Big Bazzar was an extremely successful modern retail example in India. Its parent company, Pantaloon Retail
Words: 2112 - Pages: 9
encouragement, whole-hearted cooperation and constructive criticism throughout the duration of our project. We deeply express our sincere thanks to our mentor MR. KISHOR SHARMA for encouraging and allowing us to present the report on internship at BIG-BAZZAR RAIPUR CHHATTISGARH done for 45 days in the HUMAN RESOURCES DEPARTMENT within the hotel. We take this opportunity to thank all our lecturers who have directly or indirectly helped our internship. We pay our respects and love to our parents and
Words: 1157 - Pages: 5
Strategies of Big Bazaar Pricing strategies Big bazaar follows different pricing strategies to cater to different consumer segments. Value pricing, differentiated pricing, Instore experience Ambience Price Provide assistance Location Loyalty Customer’s profile: Organized retail is growing at a fast pace owing to increasing urbanization, changing lifestyles and higher disposable income levels of people. Due to lack of time spent for shopping, consumers in Tier-I and Tier-II cities prefer
Words: 346 - Pages: 2
values, personality and work preferences. Big Bazaar attempts to achieve diversity in the employees by means of selective recruitment. Every store has a set of workers who know the local language and etiquettes. Incidentally, the number of languages known is an important parameter in the selection process, as Mr. X said (We’ll put any name and make it uniform throughout the text. He’s the second person we interviewed BTW). Moreover, the gender ratio in Big Bazaar is also almost equal, given the fact that
Words: 303 - Pages: 2
A DISSERTATION REPORT [pic] “A Study on Buying Behavior of Customer in Big Bazaar in Meerut” SUBMITTED TO: SUBMITTED BY: Prof. P.K. AGARWAL Ranjeet Kumar Bhargava Director P.G.D.M, IV Sem Roll No-M07044 IN PARTIAL FULFILLMENT OF THE REQUIREMENTS FOR THE POST GRADUATE DIPLOMA IN MANAGEMENT IIMT PROFESSIONAL COLLEGE
Words: 11082 - Pages: 45
TITLE OF THE STUDY A study of customer relationship management at Big Bazaar. NEED FOR THE STUDY The study is undertaken for the partial fulfillment of degree of SCOPE OF THE STUDY The study of customer relation management gives us a clear idea about the relationship between Big Bazaar and its customers. OBJECTIVES OF THE STUDY * To study the relationship between Big Bazaar and its customers * To study its benefits in retaining customers * To study its usefulness in bringing new
Words: 267 - Pages: 2
