Online Marketing at Big Skinny Case Study Bob Monroe 70-451 MIS September 10, 2013 Carnegie Mellon University ©2012 - 2013 Robert T. Monroe 70-451 Management Information Systems Image courtesy Benjamin Edelman and Scott Duke Kominers [EK12] Carnegie Mellon University ©2012 - 2013 Robert T. Monroe 70-451 Management Information Systems Carnegie Mellon University ©2012 - 2013 Robert T. Monroe Mock-up courtesy Benjamin Edelman and Scott Duke Kominers 70-451 Management Information
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Case Study: Online Marketing at Big Skinny Background Big Skinny is the company behind the “world thinnest wallet.” They have a cool brand and a product that customers love once they have seen the benefits. Their wallet technology appeals to customers for two primary reasons, the size & weight. Heavier and thicker wallets are more difficult to carry; they may not fit in your pocket and generally cause discomfort to carry. Carrying a very thick wallet in one’s back pocket can also cause back
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different from those required in either startups or large public companies. Many promising growth companies stall as their business models mature and they outgrow the processes and teams responsible for their early success. Using a mix of case studies, group discussions, interactive exercises and written assignments, this course provides a general management perspective of growth companies: strategy, execution, team, and capital. You first learn different growth strategies, including market
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rise. In a society that prizes thinness, anorexics and bulimics are often just one who looks good in clothes, hiding themselves from their real problem. Before 1995, bigger was better, and if you were trying to lose weight, people worried. “Back then big was beautiful and bigger was more beautiful...Everyone worried about losing weight but not the way they are now” (Goodman 79). Young girls and women strive to look like the models they see in magazines, and unrealistic body images promote dangerous
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like anorexia, bulimia, and binge eating. Eating disorders cannot be controlled when it has reached a certain point and could be fatal to the human body. People always blame the media and models for these disorders because the actresses are always so skinny. What people do not know is that eating disorders can be caused by other things rather than the media and models. When people hear that someone suffering from anorexia they automatically think it is because they want to be a model or an actress, when
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The group in society I have decided to focus on for this internal are teenage girls/young women and how they are represented as sexualised/beautified to market a product to a viewer. Also how they are shown as promiscuous, beauty driven people who are obsessed with achieving physical “perfection” based on their favourite celebrities throughout the media. The three media texts I have chosen that I think best portray the idea of teenage girls and how they strive to be physically perfect are; the
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research studies concur there is a lack of body-type diversity in most media forms. “Real Women Have Curves” and “Real Beauty” campaigns have been overwhelming the media, pushing for women to embrace their curvy figure. Does this send the message that women who are not curvy are not real women or do not have true beauty? In our culture, certain appearances are predisposed to certain stereotypes and health assumptions. Fat is automatically lazy, unhealthy, bad and out of control, while skinny is
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thing on the planet. What you don’t know is that a good portion of these models are suffering from eating disorders. I believe the media is to blame for our nation’s epidemic of eating disorders because, not only do magazines and television portray skinny to be in, but also songs in our culture convey the attitude “…that only the beautiful and thin are valued and loved” (Hesse-Biber 88). Some women and men in the world are happy about how they look. Some think that they are ugly and reach toward plastic
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harm’ this is a famous quote from the infamous singer song-writer Morrissey, described by NME is ‘one of the most influential artists ever’. This one man has inspired thousands of musicians and has set the standard for indie music, worldwide. In this case, Morrissey’s celebrity status has made a positive impact on his fan-base, even though his private life might not be so admirable, he has been awarded elitism from the masses because of his musical skills. This is refreshing, especially in todays world
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the exposure of self-harm and judging themselves all because of the current stereotypes for men and women. Everyone at some point in their lifetime have dealt with body-image issues, some more severe than others. Many people have died from severe cases of disorders like anorexia or mental disorders because they were so obsessed with their bodies or faces being perfect. Many people commonly binge eat then do strenuous exercise to work off all the weight they just gained, but that makes people
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