Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether Danish
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PART I IT in the Organization 1. Information Technology in the Digital Economy 2. Information Technologies: Concepts and Management 3. Strategic Information Systems for Competitive Advantage CHAPTER Strategic Information Systems for Competitive Advantage Rosenbluth International: Competing in the Digital Economy 3.1 Strategic Advantage and Information Technology 3.2 Porter’s Competitive Forces Model and Strategies 3.3 Porter’s Value Chain Model 3.4 Interorganizational Strategic Information Systems
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Saimaa University of Applied Sciences Business Administration Lappeenranta Corporate and Financial Law Riina Liutu SUBWAY MARKET RESEARCH Bachelor‟s Thesis 2010 ABSTRACT Riina Liutu Subway Market Research, 114 pages, 7 appendices Saimaa University of Applied Sciences, Lappeenranta Degree Programme in Business Administration Corporate and Financial Law Bachelor‟s Thesis 2010 Instructor: Sari Jokimies Manager of Degree Program The main goal of this thesis is to find out whether
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Table of Contents 1. INTRODUCTION 2 2. SEGMENTATION AND TARGETING 2 2.1. GEOGRAPHIC SEGMENTATION 2 2.2. DEMOGRAPHIC SEGMENTATION 3 2.3. PSYCHOGRAPHIC SEGMENTATION 4 2.4. BEHAVIORAL SEGMENTATION 6 3. POSITIONING 7 3.1. VALUE PROPOSITION OF PHD OUTLETS 8 3.4. COMMUNICATING ON POPS AND PODS 8 4. DIFFERENTIATION 9 5. BRANDING AND BRAND EQUITY 10 5.1. BRAND AWARENESS 10 5.2. BRAND ASSOCIATION 10 5.3. BRAND LOYALTY 11 5.4. BRAND ASSET VALUATOR 12 6. MARKETING MIX 13 6.1. PRODUCT AND SERVICE
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100 150 100 Put Products Before Profits Don’t Be a Slave to Focus Groups Bend Reality 150 150 100 Push for Perfection Impute 100 Tolerate Only “A” Players Engage Face-to-Face 150 0 150 15 Know Both the Big Picture and The Details 100 0 100 10 150 100 150 100 150 100 Combine the Humanities with The Sciences Stay Hungry, Stay Foolish 150 100 HBR.ORG ILLUSTRATION: TREVOR NELSON The Real Leadership Lessons of Steve Jobs
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PROJECT PROPOSAL FOR SCHOOL FEEDING PROGRAMME (SOLOMON PROJECT) PROPOSAL DONE BY: MIRECO COMMUNITY BASED DEVELOPMENT ORGANIZATION ABSTRACT Ever went to school or work with an empty stomach? Then surely you can remember the difficulties you can have in trying to concentrate on the tasks given to you. Your attention gets drawn to that empty feeling inside your body, the cry for food. The above mentioned scenario is just a nightmare for others. But to others it is not an incidental thing
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QuickMBA / Strategy / Porter's 5 Forces Porter's Five Forces A MODEL FOR INDUSTRY ANALYSIS The model of pure competition implies that risk-adjusted rates of return should be constant across firms and industries. However, numerous economic studies have affirmed that different industries can sustain different levels of profitability; part of this difference is explained by industry structure. Michael Porter provided a framework that models an industry as being influenced by five forces. The strategic
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basic business as that of manufacturing and distributing volume merchandise lines to the volume merchandisers. — Newell Company Strategy, 1967 In 1966, Daniel Ferguson became CEO of Newell Company, a privately held curtain rod manufacturer. At the time, discount retailing was taking the country by storm. Ferguson recognized the opportunity and leapt. Rather than selling one product, curtain rods, to many channels, he flipped the strategy on its head and announced that Newell would sell a variety
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Theology Revision Plato Plato lived in Athens in the 5th and 4th Centuries BC He was the student of Socrates and teacher of Aristotle He was a dualist- believed in the body and the soul He believed the soul was more perfect than the body He believed that societies should be run by philosophers He believed the physical world is a pale imitation of the world of the forms The allegory of the cave The prisoners- normal people of society The prisoner who escapes- philosophers, people that
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Marketing Channel Strategy This page intentionally left blank Eighth Edition Marketing Channel Strategy Robert W. Palmatier University of Washington’s Foster School of Business Louis W. Stern Northwestern University’s Kellogg School of Management Adel I. El-Ansary University of North Florida’s Coggin College of Business Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town Dubai London Madrid Milan Munich Paris Montréal Toronto Delhi Mexico
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