irMICRO ENVIRONMENTAL FACTORS AFFECTING BUSINESS Micro environment factors, are factors close to a business that have a direct impact on its business operations and success. Before deciding corporate strategy businesses should carry out a full analysis of their micro environment. The following are the micro factors affecting business- Customers As all businesses need customers, they should be Centred (Orientated) around customers. The firm's marketing plan should aim to attract and retain customers
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services or business have the potential to be profitable. The 5 competative forces that are taken into consideration are: Competition in the Industry Potential of new entrant into Industry Power of Suppliers Power of Customers Threat to substitute products Lets discuss each of these points in detail: Competition in the Industry: This describes the competition between the existing firms in an industry. Greater the competitive riverly (companies providing equally good products or services)
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Threats of new entrants An organizations innovation and change strategy is greatly influenced by threat of new entrants. Entry of a new entrant into the market is usually met by great anticipation from the consumers, especially if an organization has enjoyed a monopoly over the years. New entrants into a market tend to affect pricing, consumer loyalty, distribution routes, and an organizations budget. This in turn can limit an organization’s innovation and change strategy in the following ways
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Running head: PANERA BREAD CASE ANALYSIS Panera Bread Case Analysis LaToya Melvin Davenport University BUSN 520 Table of Contents INTRODUCTION 3 LITERATURE REVIEW Synopsis of the Situation 4 Key Issues 4 Define the Problem & the Opportunity 6 Alternative Solutions 6 Selected Solution 7 Implementation/Recommendations 7 CONCLUSIONS
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the other firms within that market segment. In essence, competitors must take their competitors' possible reactions and responses into account when making decisions. The table below shows the Coke and Pepsi Payoff Matrix with respect to price competition. Both companies have two fundamental strategies: charge an elevated or above market price or a minimal or below market price for its products. Both companies have the possibility of obtaining a big payoff by charging a minimal price while its competitor
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1. Discuss the trends in the U.S. airline industry and how these trends might impact a company’s strategy. The rising oil prices are increasing the cost of the flight in spite of reduction in the prices of the flight. There is less scope now to get the tickets urgently because all the tickets are booked at least 2 months before to counteract the demand. Although the fares are declining but the airlines increasing the prices of checking, refreshment, which ultimately have negligible impact in the
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the months of February, April, July and November. Each of these tournaments is hosted by a different school and attracts students from the entire state and out of state that are looking to compete and win. Our students earn points when they win competitions and these points give them the opportunity to become Louisiana State Champs and even world champions. On behalf of all of our students I would like to thank you for your continued support. Please mail your sponsorship to ATA, 9853 Meadow Lane
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Q1: What role do market makers play in the trading system? How do they profit from this role? How do the market makers compete with one another? A1: a. What role do market makers play in the trading system? The market makers play an important role in the trading system as catalysts, particularly for enhancing stock liquidity and, therefore, for promoting long-term growth in the market. In detail, they played two roles as below: 1) They act as brokers handling the limit order book, where limit
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against the well-known traditional drugstores, but also with other new competitors that are increasingly proving to be strong competitors our two main traditional competitors are: CVs and Rite Aid. On the other hand, we are facing increasing competition from some discounters such as Wal-mart and target ------------------------------------------------- and also from, online pharmacies. First, let’s talk about Rite Aid.. Despite the fact that Rite Aid is the largest drugstore chain on the East
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retail product sold * 153 Million cases * past growth * 2001 – 2006: average annual rate of 42.5% * future growth * 2007 – 2011: average annual rate of 10.2% * decrease rate due to * maturity of market * increase competition * hybrid products * price erosion * 2001 – 2006: 30% decline * decrease in price due to * larger packaging sizes that have lower price per ounce * introduction of multi-packs * increased availability in mass merchandisers
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