(RIM) Company Profile: Research In Motion (RIM), a global leader in wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. The BlackBerry product line includes the BlackBerry® PlayBook™ tablet, the award-winning BlackBerry smartphone, software for businesses and accessories. BlackBerry products and services are used by millions of customers around the world to stay connected to the people and content that matter most throughout their day
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detractors more fodder. On June 28, the company announced an incredibly bleak set of earnings, including its first quarterly loss in more than seven years. BlackBerry shipments plunged 41% from the year before. Nearly one-third of its workforce-5,000 employees-will be laid off. CEO Thorsten Heins delivered one more bombshell, too: BlackBerry 10, the operating system that will supposedly revive the company, will be delayed yet again, until early 2013. RlM has experienced an incredible and bewildering
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infringement litigation arena opened the gates for RIM’s industry competitors to scavenge from the patent holding company prey. Some of the challenges RIM faced to protect their intellectual property ignited a myriad of legal battles that wounded the Blackberry giant fatally from which RIM never recovered totally to this date. Below are summaries of litigation battles that originated after RIM, amongst other companies, decided to ignore a licensee contract agreement proposed by a Virginia based holding
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wireless innovation, revolutionized the mobile industry with the introduction of the BlackBerry® solution in 1999. There are multiple examples of the challenges RIM faced to protect its Intellectual Property as well as how those challenges were handled. One such example is RIM vs Glenayre Technologies, Inc. This claim, a response to an earlier suit brought forth by Glenayre, insisted that Glenayre blatantly imitated BlackBerry technology and marketing. Later in 2001, Glenayre's initial 1999 patent suit against
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BLACKBERRY The product that we have chosen Is Blackberry smartphone. The term BlackBerry refers to a line of wireless handheld devices and services designed and marketed by BlackBerry Limited, formerly known as Research In Motion Limited (RIM). Target Markets: Its target markets are Business professionals who opt for high security text messaging and E-mails. Productivity of BlackBerry and why it has Targeted the business professionals: During the early 2000s, Research in Motion's BlackBerrys
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CASE STUDY 129 BlackBerry in Red China: Research in Motion Navigates Institutional Barriers in an Emerging Market By Prescott C. Ensign Nicholas P. Robinson Research in Motion’s (RIM’s) entry into the Chinese market during a time when many distractions—principally a patent dispute with NTP—occupied management’s attention was not a foregone conclusion. China remained a difficult market to crack. One holdup was an impasse with regard to RIM’s use of encryption technology and the Chinese authorities’
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MARKETING ENGINEERING FOR EXCEL • CASE • VERSION 1.0.5 Case Positioning the BlackBerry Pearl by Mahima Hada & Arvind Rangaswamy 1. Before beginning any case, students should familiarize themselves with the model being used. Marketing Engineering for Excel comes with tutorials that demonstrate the capability of each model. The tutorial can be found under each model within the ME►XL menu after starting Excel. These tutorials are designed to work with the OfficeStar examples, which
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investors and analysts no longer seem to care about the billions in revenue or the 35% increase in subscribers over the past year. The highlights of 2011 are almost too painful to mention: the PlayBook, RIM’s first tablet, was a flop; its latest line of BlackBerry
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than on merit (Glassdoor 2012). There has been a growing sentiment from the people that work for the Blackberry creator that leadership is missing the mark with innovation and are not going to be able to keep up with the competitors in the market because of the lack of ability to manage IT projects is a concise manner which has led to the company not being able to field its long awaited BlackBerry 10 operating system (Glassdoor 2012) . So who is responsible for not making the right decisions
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