Analysis 23 GENERIC STRATEGIES 24 DISCUSSION & ANALYSIS 25 Where are they heading? 25 Where would they like to be? 25 How do they get there? 26 RECOMMENDATIONS 27 APPENDIX 28 REFERENCES 33 INTRODUCTION Company Background BlackBerry Limited, previously known as Research In Motion Limited is a wireless telecommunication equipment manufacturer, well known for its brand of smartphones and tablets of the same name. Originally founded in 1984 by Mike Lazardis, the company was managed
Words: 9574 - Pages: 39
Legal Aspects of BLACKBERRY Takeover by FAIRFAX Legal Aspects of BLACKBERRY Takeover by FAIRFAX by by Anubhav Gaur SMBA12045 Section B Anubhav Gaur SMBA12045 Section B TABLE OF CONTENTS Acknoledgement Summary blackberry ltd. Section 1.1 : History Section 1.2 : Strategic Changes Section 1.3 : Success in Market place Section 1.4 : Changes in Financial Fortunes Section 1.5 : Financial Fortunes FAIRFAX LTD. Section 2.1 : Corporate Governance Section 2.2 : History Section
Words: 23370 - Pages: 94
known for the outstanding developing of Blackberry Smartphone. The company has it is headquarter in Waterloo, Ontario in Canada and they are the main sponsor of RIM park that is situated in the northeast of the city. The company was founded by Mike Lazaridis who until January 23, 2012, was the company co-CEO. He worked alongside Jim Balsilie, who also stepped down from the co-CEO position on January 23, 2012. Before the company produced Blackberry, it was working with RAM Mobile Data and
Words: 1516 - Pages: 7
RAMESH DEBARMA 121202030 121202067 121202079 121202125 Foreword: Fairfax Financial Holdings announced on Friday (September 23, 2013) its interest in acquiring Blackberry. The focus of this case is to understand the implications of this acquisition for both the parties. What strategic alternatives are considered by the Blackberry Management team, who knew the problems of the company? Why did they focus on a platform which was already a failure (like in case of Nokia), Why didn’t they consider
Words: 11675 - Pages: 47
Sophia SINAN “ RIM and its troubles BlackBerry blues Research In Motion can ill afford embarrassing service interruptions CAN’T live with them; can’t live without them. Users of BlackBerry smartphones often curse the flashing red light telling them that another e-mail demands attention. Yet they curse its absence more. October 12th was the third day running of service failures, starting in Europe, the Middle East and Africa and then spreading to Asia and the Americas. Anger found work for idle
Words: 632 - Pages: 3
Task 2 Internal Audit I shall perform a marketing audit on Blackberry; this involves both an internal and external examination of the company. A marketing audit can be used to identify both the strengths and weaknesses of a business and how it is affecting their ability to meet their overall aims and objectives. An internal audit is broken down into 5 main categories, these include: Resources- The resources of a business can include their Technical resources, financial resource, their organisational
Words: 5273 - Pages: 22
the industry and to Blackberry. Strengths 1. Highly secure phones; The primary RIM’s competitive advantage is its very secure mobile phones. The company released its phones with secure encrypted network that allowed sending emails between phones without possibility of stealing the information. This became the USP (unique selling proposition) of Blackberries and was a very attractive feature for corporates and governments that other phones didn’t have. As a result, BlackBerry became no.1 choice
Words: 1163 - Pages: 5
partner China Mobile. Meanwhile, China Mobile moved to introduce products that compete at the low end—which may be the best point of entry into this market. RIM could introduce a stripped-down product, but this would be uncharted territory for a BlackBerry, and potential customers may not
Words: 9379 - Pages: 38
iPhone 4 vs. BlackBerry Torch: How do they compare? iPhone 4 vs. BlackBerry Torch: For the regular consumers who have been choosing iPhone and Android over BlackBerry, look at how the BlackBerry Torch stacks up against the iPhone 4.The newly announced BlackBerry Torch[->0] is widely recognized as the latest attempt to make BlackBerry[->1] relevant to the non-business crowd, in other words, the regular consumers who have been choosing iPhone[->2] and Android over BlackBerry. So lets take a look at
Words: 810 - Pages: 4
context to Blackberry these may include reference groups, family, role and status. Reference Groups A person’s behavior or attitude may be directly affected by the reference groups. In case of Blackberry as it is visible, stylish and socially acceptable it has a definite influence of reference groups. This may include the working environment, social circle, opinion leaders such as friends & family. Family Family members also influence the buying behavior of Blackberry. Therefore Blackberry marketers
Words: 571 - Pages: 3
