Research in Motion’s Blackberry Storm | Case Study #1 | | Presented by Simona Antolak, Lianne Hung, Adrian Ver, Michelle Noble, Meghan Hardy and Dexter Holmes.SLAMM’D Inc. | | Set D | 10/22/2009 | | Problem: What product strategies should Research in Motion use to differentiate the Blackberry Storm from the competition to increase sales? Facts relating to the case: Who: Research in motion, the developers of Blackberry. Mike Lazaridis, Doug Fregin and Mike Barnstijn. When:
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Zandi, Cameron Marketing 605 BlackBerry Marketing Campaign Analysis Research in Motion, now operating under the name BlackBerry Limited, was once the leading smartphone maker. The term BlackBerry was coined by Lexicon Branding marketing company, inspired from its keyboard resembling the drupelets of a blackberry. The motivation behind the company name switch from Research in Motion to BlackBerry Limited was to consolidate the company’s brand into a single cohesive global presence and to strengthen
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Arnaldo Perez Consumer Behavior Current Topics Assignment 2/13/13 Blackberry 10: The topic I will be covering is the Blackberry 10. Upon its initial press-conference (no official U.S. release yet), many smart phone users turned it’s eye towards the former leader of smart phones to see what the rumored Blackberry 10 would consist of, and with much anticipation there was a lot of praise as well as skepticism. The Blackberry team (run by Research In Motion: RIM) displayed the new models: the touch
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Blackberry – Brand repositioning strategy. Through this short paper, I would like to further comprehend and propose Blackberry’s strategy towards repositioning in the present potential market. In 2009, Fortune magazine declared Blackberry as one of the fastest growing brands in the world, but within a period of 3-4 years, there market share dropped to 2%. As previously discussed, some main reasons were late entry into consumer/lifestyle segment without outstanding and cutting edge gadgets and services
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Company Background Name | BlackBerry | Logo | | Industries served | Telecommunications equipment | Geographic areas served | Worldwide | Headquarters | Canada | Current CEO | Thorsten Heins | Revenue | $ 18.435 billion (2012) | Profit | $ 1.164 billion (2012) | Employees | 12,700 (2013) | Main Competitors | Apple Inc., Google Inc., Nokia OYJ, Samsung Electronics Co., Ltd. | SWOT BlackBerry SWOT analysis 2013 | Strengths | Weaknesses | 1. Highly secure phones 2.
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1. One the most secure phone in the market. Blackberry is known for their highly secure phone environment. The company have provide the phone with secure encrypted network that provide the communication between phones without being stealing the information. Nowadays, people started to use their phone to replace desktop and tablet, and also make payment via their phone. This make the hacker to easily stealing the information from the user. Blackberry has this function as it main competitive advantage
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Record: 1 | BlackBerry blues. By: McMAHON, TAMSIN. Maclean's. 6/4/2012, Vol. 125 Issue 21, p32-34. 3p. Abstract: The article discusses the decline of the Canadian technology company Research In Motion (RIM), the creator of the BlackBerry smartphone, as of June 2012. Topics include competition in the global smartphone market, RIM's corporate investments in research and development (R & D), and the failure of the telecommunications equipment manufacturer Nortel. (AN: 76358166) | | |
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Research In Motion (RIM)/BlackBerry The case describes competition in the market for smart phones in North America, and the position of one player, Research In Motion (RIM), a Canadian multinational telecommunications company based in Waterloo, Ontario, Canada. Best known for its line of BlackBerry devices, the company designs, manufactures and markets wireless solutions for the mobile and telecommunications markets. The case allows students to understand the strategic dynamics in platform-based
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“Blackberry Eating”, Galway Kinnell In the story “Blackberry Eating”, Galway Kinnell compares the beloved past time of eating berries with his love of expressing language in verbal communication. He uses the sound devices to develop how he enriches his poem to show his love of language and words. He uses alliteration to give meaning and depth to words. Kinnell also uses consonance heavily in this poem to lead the reader through the poem. He uses cacophony to slow down the reader to deliver
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BRAND: BlackBerry INDUSTRY/MARKET DESCRIPTION: [pic] The industry BlackBerry is designated to is the consumer electronics market. This market is a huge sector that comprises of many products from audio equipment to laptops and computers. Datamonitor defines the market as such: The consumer electronics market consists of the total revenues generated through the sale of audio visual equipment and games console products designed primarily for domestic use. The audio visual equipment
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