BlackBerry in International Markets: Balancing Business Interests and Host Nations' Security Concerns TARGET: * To understand the various issues and challenges facing a company in international markets. * To understand the controversy regarding BlackBerry usage and also why this controversy is more prominent in Asia and the Middle East. * To analyze the remedial measures available to RIM in addressing the national security concerns and its business interests effectively. * To understand the
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Prepared for: Jerry Sheppard March 20, 2013 Blackberry, Then And Now Research In Motion (RIM) entered the mobile communications industry in 1984. The Waterloo, Ontario, company founded by Mike Laziridis, penetrated the market with two-way paging technology; developed as a substitute product for Motorola’s SkyTel. Following a series of financing in 1998, and a Co-CEO partnership with Jim Balsillie, the firm launched its first signature Blackberry device in 1999. The year following, RIM released
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former co-CEO of BlackBerry The first BlackBerry device, the 850, was introduced in 1999 as a two-way pager in Munich, Germany. The name BlackBerry was coined by the marketing company Lexicon Branding. The name was chosen due to the resemblance of the keyboard's buttons to that of the drupelets that compose the blackberry fruit. In 2003, the more commonly known smart phone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet network. BlackBerry first made
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campaign for the Blackberry product line. The goal of this proposal is to increase Blackberry’s website traffic, use the Pay Per Click campaign to target the consumer segment, and maximize the Return on Investment for Research In Motion. Finally, this proposal will present the results of implementing the Pay Per Click campaign. Company Profile Research in Motion (RIM) is the company behind the Blackberry product line. RIM’s product line includes the Blackberry smartphones, the Blackberry playbook tablet
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argued that there is no infringement as its replay stations were in Canada. NTP filed a law suit and the case had lasted for six years. The case had a big impact to US government so that the US Supreme Court had to involve. A threat of shutdown BlackBerry provoked big concerns from not only US businesses but also Department of Defense. To save the big market, RIM finally reluctantly agreed to pay a settlement of $612.5 million to NTP. The settlement brought a jump in RIM share nearly 15 percent
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BlackBerry Jim Balsille The inventor/ innovator of blackberry is Jim Balsille. He was born in Seaforth, Ontario. After high school Jim went to University of Toronto to pursue Business of commerce degree. After he did his masters at Harvard University and he did his PhD at Wilfrid Laurier. In 1992 Jim made a company called Research in Motion (RIM), this wireless technology that revolved communications with the development of blackberry. Balsille serves as Rim’s
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as a consumer product or service that is on the market today, but is declining in appeal to consumers is the BlackBerry phone. BlackBerry is a line of wireless handheld devices and services designed and marketed by a Canadian company called “Research in Motion” (RIM). The first BlackBerry device, an email pager, was released in 1999. In 2003, the more commonly known smartphone BlackBerry was released, which supports push email, mobile telephone, text messaging, Internet faxing, web browsing and
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Chulin Deng BA 3103 Critical Analysis Paper 1 According to the article “BlackBerry Posts Loss as Phones Go Unsold”, BlackBerry performs a poor performance. Business has a quarterly loss in 2013 for $965 million. The revenue had drop 45% that down to $1.57 billion from $2.86 billion compares with a year earlier. BlackBerry lost $248 million, or 47 cents a share, and analysts forecast 49 cents a share loss for the quarter ended August 31. The net loss is $235 million which excluding inventory
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email services infringed, and licensed. RIM argued their headquarter is in Canada so there’s no infringement. NTP filed law suit and it continued for six years. This impact on US Government so US Supreme Court have to involve. A risk of shutdown blackberry motivated not only in US business but also in defense department. RIM finally agreed to pay amount of $612.5 million to NTP. And this settlement gives instant increase of 15% in RIM shares. Another one is, in 1999 Glenayre Electronics filed a
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by two University of Waterloo engineering students, Mike Lazaridis and Douglas Fregin. Today, Mike Lazaridis and Jim Balsillie, who joined the company in 1992, share the leadership role in the company as co-CEOs (Case, 1). • The first BlackBerry device came to market in 1999 (Case, 1). • In 2002, RIM was sued for patent infringement by an American company, NTP. The case was finally settled in 2006, with RIM paying NTP $612.5 million, the same year RIM had revenues of over $2 billion
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