BIS5101 Strategic IT-Management Prof. Dr. Karl-Heinz Rau WS 2013/14 Term Paper Topic: How Companies Could Achieve Sustainable Competitive Advantage Gahn, Philip MACFA, ID# 309601 gahnphil@hs-pforzheim.de Kominek, Lukas MACFA, ID# 300953 komluk@hs-pforzheim.de Wenz, Eugen MACFA, ID# 300636 weneug@hs-pforzheim.de th Submission date: November 2 2013 2 Table of Contents 1 Purpose and Structure ...............................................................................
Words: 3103 - Pages: 13
Conference on Management January 1-4, 2012 Blue Ocean Strategy – A Critical Analysis of Application on Indian Companies Smita Shukla smitashukla_in@yahoo.com University of Mumbai, Mumbai Blue Ocean Strategy which is much discussed strategic approach that needs to be followed by such companies that wish to beat the market competition. The paper analyses the practical application of Blue Ocean strategy in case of Indian companies. This paper also discusses the risk factors/negatives associated
Words: 3483 - Pages: 14
University of Nebraska - Lincoln DigitalCommons@University of Nebraska - Lincoln Management Department Faculty Publications Management Department 8-1-2008 A Strategy for Third-Party Logistics Systems: A Case Analysis Using the Blue Ocean Strategy Changsu Kim Yeongnam University, Korea, c.kim@yumail.ac.kr Kyung Hoon Yang University of Wisconsin-La Crosse, kyang@uwlax.edu Jaekyung Kim University of Nebraska - Lincoln, jkim6@unl.edu Follow this and additional works at: http://digitalcommons
Words: 8124 - Pages: 33
enhance market acceptability, each product /service follows certain marketing techniques. Marketing strategies decide the futuresucess of a product, be it services or a new product, it is the strategies adopted to identify the customers, positioning and pricing of the product which determines the life of the product in the market. In this paper we have researched on some of the Innovative strategies successfully employed by automobile companies for new customer creation This document is a study about
Words: 12298 - Pages: 50
Analysis of the Use of the Blue Ocean Strategy; Case Study Analysis on 14 Different Agencies Zainal Abidin Mohamed, Graduate School of Management/ Faculty of Economics and Management Universiti Putra Malaysia E-mail: zainal@econ.upm.edu.my ABStrAct Fourteen companies who have applied the use of Blue Ocean Strategy (BOS) participated in this study through the case study approach. Basically, the data were focussed on the four action framework of BOS namely eliminate, reduce, raise and create activities
Words: 2224 - Pages: 9
trengte markedsføring og de trengte kundeinteresse. Pebble bestemte seg for å benytte seg av crowdfunding-tjenesten Kickstarter.com og mottok over 10 millioner dollar fra nesten 70 tusen personer.(https://www.kickstarter.com/projects/597507018/pebble-e-paper-watch-for-iphone-and-android). De er i skrivende stund mottatt det høyeste beløpet gjennom en Kickstarter-kampanje noen sinne. I tillegg til en høy kapital, fikk Pebble stor “word of mouth”-effekt, omtale i media og eksklusive avtaler med blant annet
Words: 1405 - Pages: 6
Assumption 1.4 Methodology 1.5 Purpose of Report 2.0 Strategic Analysis 2.1 SWOT ANALYSIS 2.1.1 Strengths 2.1.2 Weaknesses 2.1.3 Opportunities 2.1.4 Threats 2.2 Main issues 2.2.1 Issue 1 2.2.2 Issue 2 3.0 Evaluation of Alternative Strategies 3.1 Alternative 1 3.2 Alternative 2 4.0 Implementation 5.0 Conclusion 6.0 Reference list 7.0 Appendix Executive Summary Tenfold™ Organic textile is a company that provides naturally dyed organic cotton products to consumers
Words: 3701 - Pages: 15
The aim of this study is to research how can an international marketing strategy be simultaneously standardized and adapted to export markets. Moreover, it reveals that this strategy is more appropriate than the contingency approach, considering the case of a firm with very little expression in the global marketplace. A single case-study based on the export venture of Renova Black toilet paper was developed. In addition to the analysis of secondary data, interviews were conducted with
Words: 292 - Pages: 2
Apple Strategic Analysis Apple was founded in 1976 by Steve Jobs, Steve Wozniak and Ronald Wayne. Starting off as Apple Computers, Apple Inc. became the top designer for consumer electronics, computer software, and personal computers. Their flagship devices include the Mac line of computers, the iPod music player, iPhone smartphone and the iPad tablet computer. They have also created the OS X and iOS operating systems, the iTunes media portal, Safari web browser, and the creativity and production
Words: 4006 - Pages: 17
crossed in the 1980’s during the period of the Hong Kong economic boom. The blue ocean that HKET exploited was the sole focus on business news, clear-cut sections and unique editorial policy. Further it talks about Hong Kong’s Newspaper Industry focusing on the reader preferences. It also enlists the pro-Beijing, mass-market and elite newspapers enjoying high credibility ratings. In 2002 Metro International launched the free paper concept generating revenue only from advertisements. The competitors followed
Words: 1251 - Pages: 6
