commodities were once strategic resources that were used by companies to gain competitive advantages in the late 1800’s and early 1900’s. Carr goes on to explain that no companies base their business strategy on using electrical power and thus business now should transition away from basing strategy on IT. Carr continues with his argument that IT doesn’t matter by describing how the biggest risk with IT is overspending on unnecessary resources, creating a cost disadvantage. Carr outlines three
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Why compete head-to-head when you can modify the rules? Unfortunately, Blue Ocean has yet to be integrated into the mainstream business processes of most companies. Rather most companies continue to pursue new sources of competitive advantage in head-on head competition. Perhaps because most companies lack the necessary transformational intelligence that is based on constant teaching and learning and the required power of empathy, which bring an increase level of sensitivity to signals changing
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authorities on innovation and business strategy. Mauborgne is also an expert in these areas and she holds the position of the highest placed woman on Thinkers 50, the global ranking of business gurus. Actually they both maintain the fifth position in this ranking together (full list here). This book is divided in to three different parts: * Part One: Blue Ocean Strategy * Part Two: Formulating Blue Ocean Strategy * Part Three: Executing Blue Ocean Strategy I'm going to introduce all the three
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A Short Summary of ‘Blue Ocean Strategy’ By: W. Chan Kim and Renée Mauborgne Red Oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries are defined and accepted, and the competitive rules of the game are known. Here companies try to outperform their rivals to grab a greater share of product or service demand. As the market space gets crowded, prospects for profits and growth are reduced. Products become commodities or niche, and cutthroat
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ARTICLE CRITIQUE ON BLUE OCEAN STRATEGY Pros: Blue Ocean strategy is often flexible, less competitive and moves towards the needs and wants of the customers and markets. It’s an excellent strategy for small- and medium-sized businesses. New markets are created to serve. Being the beginner in the industry the company or product has a great leverage of capturing the market and even being the price maker. This strategy is perfect for companies that know how to use their marketing and communication
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Mauborgne authors of BLUE OCEAN STRATEGY 1) What is a blue ocean strategy? Kim & Mauborgne: Blue Ocean Strategy is a way to make the competition irrelevant by creating a leap in value for both the company and its customers. 2) What are red and blue oceans, and why do you use the colors red and blue? Kim & Mauborgne: We use the terms red and blue oceans to describe the market universe. Red oceans are all the industries in existence today—the known market space. In the red oceans, industry boundaries
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Date: 02/05/2013 Article: Harvard, Blue ocean strategy “Competing in high overcrowded industries is no way to sustain high performance. The real opportunity is to create blue oceans of uncontested market place.” This quote that is on the top of the first page just about sums up the article, but I will go further in depth in what the article says. What is the best way to drive profitable growth in an industry? Or company? According to the article it is to enter into the market place that
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UNIKL BUSINESS SCHOOL DEGREE IN ISLAMIC FINANCE STRATEGIC MANAGEMENT INDIVIDUAL ASSIGNMENT FULL CASE WRITE UP ON KRAFT FOOD INC 2009 IF 111A * MUHAMMAD HAZIM BIN ABDUL HALIM 62211114538 * MUHAMMAD IZZAT 'AIMAN BIN MOHD TAJUDIN 6221111 * ABDUL WAFIY BIN ABD KADIR 6221111 * MUHAMMAD HAZIM BIN AHMAD 6221111 * MUHAMMAD HARITH FAQURUDDIN BIN MOKHTAR 62211114101 SUBMIT TO: MADAM RAEMAH BINTI ABDULLAH HASHIM ON 3 December 2015 Background of the Mali's Corner
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The Framework That Transformed the U.S. Wine Industry For the last ten years, Blue Ocean Strategy has challenged business leaders to explore uncontested marketplaces -- or what we call "blue oceans." But this strategy goes beyond theory: It provides a set of methodologies and tools that can help managers pursue value innovation systematically and make blue oceans attainable for all aspiring organizations and individuals. Take, for instance, the wine industry. Related: The Cloud-Based Startup Making
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Blue Ocean Strategy Blue Ocean Strategy is a book written by W. Chan Kim and Renee Mauborgne. It describes how organizations should try to find a way to work in a market place that has not a lot of competition. The authors write about how main companies can succeed without battling competition. The company will succeed by creating a “blue ocean” market space ripe for growth. The strategy behind Blue Ocean is to find differentiation. Theoretically it helped a company not to outperform the competition
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