Blue Ocean Strategy Blue Ocean Strategy is a book written by W. Chan Kim and Renee Mauborgne. It describes how organizations should try to find a way to work in a market place that has not a lot of competition. The authors write about how main companies can succeed without battling competition. The company will succeed by creating a “blue ocean” market space ripe for growth. The strategy behind Blue Ocean is to find differentiation. Theoretically it helped a company not to outperform the competition
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The Framework That Transformed the U.S. Wine Industry For the last ten years, Blue Ocean Strategy has challenged business leaders to explore uncontested marketplaces -- or what we call "blue oceans." But this strategy goes beyond theory: It provides a set of methodologies and tools that can help managers pursue value innovation systematically and make blue oceans attainable for all aspiring organizations and individuals. Take, for instance, the wine industry. Related: The Cloud-Based Startup Making
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ARTICLE CRITIQUE ON BLUE OCEAN STRATEGY Pros: Blue Ocean strategy is often flexible, less competitive and moves towards the needs and wants of the customers and markets. It’s an excellent strategy for small- and medium-sized businesses. New markets are created to serve. Being the beginner in the industry the company or product has a great leverage of capturing the market and even being the price maker. This strategy is perfect for companies that know how to use their marketing and communication
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GENERAL MANAGEMENT SUBMITTED TO: DR. K. ANAND REDDY SUBMITTED BY: NIRAJ KUMAR (ROLL NO.26) NIRANJAN KASHYAP (ROLL NO. 27) NITISH KUMAR (ROLL NO. 28) PHANIRAJ VARMA (ROLL NO. 29) PRATEEK KAPOOR (ROLL NO. 30) GENERAL MANAGEMENT Page 1 10 INNOVATIVE CONCEPT IN MANAGEMENT 1. Triple bottom line The triple bottom line refers to an accounting model in which environmental and social considerations are measured along with financial performance. The concept shifts corporate responsibility
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commodities were once strategic resources that were used by companies to gain competitive advantages in the late 1800’s and early 1900’s. Carr goes on to explain that no companies base their business strategy on using electrical power and thus business now should transition away from basing strategy on IT. Carr continues with his argument that IT doesn’t matter by describing how the biggest risk with IT is overspending on unnecessary resources, creating a cost disadvantage. Carr outlines three
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In this Harvard Business Press article, the co-authors of the Blue Ocean Strategy book, W. Chan Kim and Renée Mauborgne explain the importance of alignment across the three strategy propositions of value, profit and people propositions, regardless of an executive's strategic approach to strategy. In choosing which of the two is most appropriate for your organization, you need to consider environmental attractiveness, the capabilities and resources you can call on, and whether your organization has
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Sunday Times (27 March 2011) SUMMARY OF ARTICLE: “ARMY AND PRISONS OFFICIALS TO LEAD NEW PROGRAMME” This article is about the new program launched by government that is the National Blue Ocean Strategy (NBOS) program. This program involved army and prison department. Several ministries and government agency contribute to this program. Those Ministries are ministries of Defence; Home; Agriculture and Agro-based industries; Information, Communication
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name. After achieving significant success in Indian apparel market Yepme is planning to go global. Although when area is bigger, risks are much bigger. But only thing that can ensure their success, or at least survival is their determination and strategy. History and Background Yepme was started by three alumni of Indian Institute of Technology and Indian Institute of management, Vivek Gaur (ex Unilever), Sandeep Sharma (ex Accenture) and Anand Jadhav (ex Pantaloon) in April 2011 [2]. Vivek Gaur
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UNIKL BUSINESS SCHOOL DEGREE IN ISLAMIC FINANCE STRATEGIC MANAGEMENT INDIVIDUAL ASSIGNMENT FULL CASE WRITE UP ON KRAFT FOOD INC 2009 IF 111A * MUHAMMAD HAZIM BIN ABDUL HALIM 62211114538 * MUHAMMAD IZZAT 'AIMAN BIN MOHD TAJUDIN 6221111 * ABDUL WAFIY BIN ABD KADIR 6221111 * MUHAMMAD HAZIM BIN AHMAD 6221111 * MUHAMMAD HARITH FAQURUDDIN BIN MOKHTAR 62211114101 SUBMIT TO: MADAM RAEMAH BINTI ABDULLAH HASHIM ON 3 December 2015 Background of the Mali's Corner
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1. At the time of the case, we believe that we would have had short Blockbuster stocks owing to several reasons. First, in the existing market, the current value chain and corresponding value proposition of Blockbuster is becoming less and less relevant when compared to the existing and emerging technologies and the other offered possibilities (i.e. services like Netflix and VOD). These services can even better serve the customers’ needs for a lower price, while maintaining significantly lower operational
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