Blue Ocean Strategy MKT/421 September 1st, 2014 Blue Ocean Strategy The term Blue Ocean is slang for an uncontested market space in a known industry or innovation (Investopedia, 2014). The cell/smart phone industry is constantly looking for new Blue Ocean market space to gain a temporary edge on the competition. Look at how mobile phones have evolved from simply being able to make calls to text, email, cameras, video cameras, mp3 players, internet access, streaming videos, bar code scanners
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Blue Ocean Strategy: Rancho Janitorial Supplies Name MKT/421 Date Professor Blue Ocean Strategy: Rancho Janitorial Supplies There is a commonly known euphuism that states business is cutthroat. Companies are constantly competing within any given industry for either more market share or to dominate their respective market. The concept of operating within an already saturated industry or market is known as red ocean strategy. The polar opposite of red ocean strategy is the blue ocean strategy
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TLFeBOOK Blue Ocean Strategy Blue Ocean Strategy How to Create Uncontested Market Space and Make the Competition Irrelevant H A R VA R D B U S I N E S S S C H O O L P R E S S BOSTON, MASSACHUSETTS ( ) ( ) ( ) ( ) ( W. Chan Kim Renée Mauborgne Copyright 2005 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America 09 08 07 06 05 5 4 3 2 1 No part of this publication may be reproduced, stored in or introduced into a retrieval
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Contents: 1 Introduction 2 Frameworks and analytics for Blue Ocean Strategy * Strategy Canvas * The Four Actions Framework * Eliminate- Reduce- Raise- Create Grid * Pioneer-Migrator-Settler Map * Buyer utility Map * Three Tiers of Noncustomers * Sequence of the Blue Ocean Strategy 3 Conclusion 4 Appendix Introduction: Due to the rapid development of logistic, communication tools, the world has become ‘smaller’ and ‘flatter’ than ever. Instead of
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Tiffany Betz Blue Ocean Strategy MKT 421 Professor Creig Foster September 22, 2014 Blue Ocean Strategy Blue ocean strategy is about reinventing rather than competing with others in the same industry. “Blue oceans denote all the industries not in existence today- the unknown market space, untainted by competition. In blue oceans, demand is created rather than fought over” (Kim, & Mauborgne, 2004). The blue ocean strategy opens opportunities for organizations, reduces competition
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Blue Ocean Strategy Paper Blue Ocean Strategy is a book written in 2005 to provides readers the ability to no fight against their competitors brands but rather develop ones brand in what some would call a neglected or unusual market place. The book was recognized by the Wall Street Journal as a best seller, along with numerous other recommendations and acknowledgments from industry giants. Blue Oceans was written by two authors with the intent to show that companies can succeed not by battling
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Blue Ocean Strategy Paper August 20, 2015 MKT/421 Ronald Rouillier The Blue Ocean Strategy is invented by Professors Renee Mauborgne and W. Chan Kim. This strategy proposes companies do better when they search for “uncontested market space” instead of engrossing in traditional competition. It entails how businesses fight for marketspace instead of finding or creating different ways to work in the marketplace that is competitor free. This strategy focuses on generating new distinctive merchandise
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Blue Ocean Strategy Plan MKT/421 Introduction In today's competitive market where companies attempt to outperform one another by creating a brand new product or adjusting an existing product in attempts to appeal to a larger customer base are referred to as a Blue and Red Ocean strategy plans; “Red Oceans represent industries in existence today, and the industry boundaries are defined, accepted, and the competitive rules of the game are understood. Blue oceans
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called the blue ocean strategy. The term describes how instead of working in settings known as the red ocean, where business are rigorously competing with each other for a percentage of the marketplace, businesses should try to find a place in the marketplace that is free of competition. The Blue Ocean Strategy argues that innovative companies will advance not by battling competitors, but by strategically creating “blue oceans” of uncontested market space ready for growth. Using the blue ocean strategy
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Blue Ocean Strategy Jamie M. Finch MKT/421 July 7, 2014 Mark Vitale Blue Ocean Strategy The marketing world is cut-throat and full of competition. Monopolies cut down all opposition until they are last and only ones standing. Oligopolies exist as multiple competitors work together to control the market and keep incoming competitors from entering the market. Perfect competition is a myriad of competitors constantly fighting with each other over their slice of the market. It is easy to
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