A Case Study of the Acquisition of Swedish Volvo by Chinese Geely Author: Lieke Wang Supervisor: Thomas Danborg Master's Thesis in Business Administration, MBA programme February 2011 Abstract The acquisition of the famous Swedish Volvo by the unknown Chinese Geely has attracted a lot of attention in the world-wide medias, particularly in Sweden and China. It is the largest overseas acquisition ever by a Chinese company, which marks a beginning of a new era that the fastest growing China
Words: 23409 - Pages: 94
Application of foresight in corporations 12th Session of the UNIDO General Conference EUR and NIS Regional Round Table Vienna, 5 December 2007 Dr. Frank Ruff Daimler AG Society and Technology Research Group Berlin, Palo Alto, Kyoto Agenda A Why Corporate Foresight? B A closer look at Corporate Foresight C Implications for UNIDO D Q & A, Discussion UNIDO 5 December 2007 / Dr. Frank Ruff 2 Why Corporate Foresight? History of Future Studies/Foresight Foresight
Words: 1577 - Pages: 7
THE LUXURY CONSUMER IN THE NEW DIGITAL WORLD: THEN & NOW 201 Four Seasons Luxury T 2 rend Report Luxury Trend Report | 1 The global luxury landscape and the luxury customer have evolved dramatically over the last tumultuous and transformative three years. The advent of unprecedented new technological innovations, coupled with the increased skepticism left over from the global financial crisis, mean that today’s consumers are demanding honest, accurate, timely and engaging information. They
Words: 5369 - Pages: 22
1. Market 1. Market Size |‘000 |2006 |2007 |2008 |2009 |2010 |% Growth | |Babies/ Infants (0 – 2 years) |141 |144 |150 |152 |152 |7.6 | |Kids ( 3 – 8 years ) |333 |334 |343 |343 |335 |0.7 | |Teenagers (9 – 12 years)
Words: 6279 - Pages: 26
on Relevance | 4. Precision versus timelines | Emphasis on precision | Emphasis on timeliness | 5. Subject | Primary focus is on companywide reports | Focus on Segment reports | 6. Rules | Must follow GAAP / IFRS | Not bound by GAAP / IFRS | 7. Requirement | Mandatory for external reports | Not Mandatory | There are seven key differences between financial accounting and managerial accounting: 1. Users: Financial accounting reports are prepared for external parties, whereas managerial
Words: 2179 - Pages: 9
interpersonal, social environment (workmates/housemates/family) Situational Influences: time of day Learning Outcome 2: Define consumer value and compare and contrast two key types of value Value: What you get – What you give up eg. 7/11 convenience of opening 24/7 allows the company to introduce a higher premium Utilitarian: utility aspect (product, functionally, does something for you) Hedonic: facebook updates on your phone Learning Outcome 3: Apply the concepts of marketing strategy and
Words: 2168 - Pages: 9
Safaricom's 7 P's of marketing. Safaricom limited is a telecommunication company that offers a wide range of intergrated services including mobile and fixed Voice, SMS, Data, Internet and Mobile money (M-PESA) to over 25 million subscribers and currently command market share of 67% according to Communications Authority of Kenya (CA). The Company also commands widest mobile network coverage enabling it to maintain its position as the region's mobile market leader. Safaricom revolutionary mobile
Words: 2078 - Pages: 9
...................................................6 Strengths .............................................................................................................................7 Brand Recognition.......................................................................................................7 Brand Loyalty..............................................................................................................8 Number one rankings............................................
Words: 4347 - Pages: 18
Title stata.com merge — Merge datasets Syntax Remarks and examples Menu References Description Also see Options Syntax One-to-one merge on specified key variables merge 1:1 varlist using filename , options Many-to-one merge on specified key variables merge m:1 varlist using filename , options One-to-many merge on specified key variables merge 1:m varlist using filename , options Many-to-many merge on specified key variables merge m:m varlist using filename ,
Words: 7581 - Pages: 31
1. Introduction In this particular assignment, it recognises the company that Mercedes Benz is known as the name of vehicle brand in which is shown the symbol of success and luxury as well nowadays. The aim of this report, it performs an environmental and marketing analysis on this company which is demonstrated by the company background, micro analysis, macro analysis (PESTLE), SWOT analysis, marketing strategy and marketing mix are used in all organisations. 2. Company Background The
Words: 3640 - Pages: 15
