Thessaloniki, October 31 s t , 2012 MA in Politics and Economics of Contemporary Eastern and South Eastern Europe Department of Balkan, Slavic and Oriental Studies University of Macedonia Topic: “Foreign Direct Investment and Country Risk: What kind of Interaction?” Supervisor: Professor D. Kyrkilis Stavroula Samara stav_samara@windowslive.com Foreign Direct Investment and Country Risk Table of Contents Abstract…………………………………………………………………………………………………………………….4 Introduction………………………………………………………………………………………………………………4
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Impact of a sponsorship activity on the brand perceptions within an international context: the America’s Cup and Louis Vuitton case. Stephane Ganassali, University of Savoie, sgana@univ-savoie.fr, corresponding author 4, Chemin de Bellevue - BP 80439 - 74944 Annecy-le-Vieux Cedex - France Francesco Casarin, University Ca’ Foscari of Venezia Paola Cerchiello, University of Pavia Gunnar Mau, University of Göttingen Carmen Rodrigues Santos, University
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....................... 4 1. The roots of the crisis ....................................................................................... 6 1.1 Macroeconomic situation.............................................................................. 7 1.2 The behaviour of the involved actors............................................................ 8 1.2.1 The approach of the borrowers ............................................................. 8 1.2.2 Banks and financial institutions .......
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Marketing Management By Philip, Kevin Lane Keller, Abraham Koshy, Mithileshwar Jha logo copy.tif SUMMARY by Chapter 1 Understanding Marketing Management Marketing is an essential art and science that is engaged in a vast number of activities by both persons and organizations. It has become an increasingly vital ingredient in the success of a business. Good marketing is the result of careful planning and execution. There are two sides to marketing – the formulated side and the creative
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Cost-benefit analyses of EU membership 5 3 The effect of the EU on UK trade relations 6 4 Impact of immigration from the EU 16 5 The impact of EU regulation 20 6 Fiscal consequences of EU membership – the EU budget 23 7 The EU’s effect on consumer prices 28 8 Foreign direct investment (FDI) 30 Appendix table: a comparison of the EU with alternative trading arrangements 32 Boxes Would independence over trade policy lead to better results?
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REV: SEPTEMBER 5, 2007 ROBERT D. AUSTIN DANIELA BEYERSDORFER Bang & Olufsen: Design Driven Innovation “The Farm,” Bang & Olufsen’s futuristic glass-and-concrete headquarters, rose out of the green fields of western Denmark “like something lifted from a Stanley Kubrick dreamscape.”2 In a nearby parking area, Christopher Sorensen stepped from his car and walked toward the entrance, on his way to meet with a high-powered group that included the CEO, to discuss an important product program.
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The success of luxury brands in Japan and their uncertain future Ronald Jean Degen International School of Management Paris 2009 Working paper nº 52/2009 2 globADVANTAGE Center of Research in International Business & Strategy INDEA - Campus 5 Rua das Olhalvas Instituto Politécnico de Leiria 2414 - 016 Leiria PORTUGAL Tel. (+351) 244 845 051 Fax. (+351) 244 845 059 E-mail: globadvantage@ipleiria.pt Webpage: www.globadvantage.ipleiria.pt WORKING PAPER Nº 52/2010 Janeiro
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Investing in a Rebound The 2010 A .T. Kearney FDI Confidence Index® The Global Business Policy Council is a strategic service that assists chief executives in monitoring and capitalizing on macroeconomic, geopolitical, socio-demographic and technological change worldwide. Council membership is limited to a select group of corporate leaders and their companies. The Council’s core program includes periodic meetings in strategically important parts of the world, tailored analytical products
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MARKETING COMMUNICATIONS To Caroline, Arthur, Dan and Becky MARKETING COMMUNICATIONS JOHN EGAN Australia G Canada G Mexico G Singapore G Spain G United Kingdom G United States Marketing Communications John Egan Publishing Director John Yates Production Editor Lucy Mills Typesetter Newgen, India Text Design Design Deluxe Ltd, Bath, UK Publisher Jennifer Pegg Manufacturing Manager Helen Mason Production Controller Maeve Healy Printer Rotolito
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Business Environmental Audit Critically assess the strategic Direction of the Nike brand William Hanrahan (060953199) ACE1004 Introduction to Management Contents 1.0 Executive Summary 2.0 Introduction 3.0 Nike 3.1 History 3.2 The Market 3.3 Industry Analysis 3.4 Trouble Ahead for Nike? 3.5 Nike Advertising 3.6 Brands of Choice 3.7 Nikes other Brands 3.8 Targeting New Markets 3.9 Financial Performance 4.0 External Market Drivers 4.1 Political Drivers 4.2 Economic Drivers 4.3 Socio-Cultural
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