Introduction y Bayerische Motoren Werke AG (BMW), (literally English: Bavarian Motor y y y y y y y Works) is a German automobile, motorcycle and engine manufacturing company founded in 1916. Founder(s): Franz Josef Popp Norbert Reithofer (CEO), the parent company is Rolls-Royce Motor Cars. BMW is known for its performance and luxury vehicles, and is a global leader in premium car sales. Profit is ¼204 million and Employees is 96,230. company logo of BMW, combined with the blue and white colors of
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BMW's Dream Factory and Culture BMW, with more than $60 billion in sales, is much smaller than its American rivals. However, the U.S. auto giants could still learn some things from BMW (Reh, n.d., para.1). BMW’s culture could be considered one driven highly by teamwork. BMW’s 106,000 employees have become a network of committed associates with few hierarchical barriers to hinder innovations. Individuals from all levels of BMW work side by side. Which creates informal networks where
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just a social symbol to show your amount of wealth. If you had no financial restrictions which car would you choose? There are two major classes of cars in todays world. They are the luxury cars which are made up mainly of Mercedes and BMW and the economy cars made up mostly of Honda, Toyota, General Motors, and Ford. There is a very larger price difference between these two classes of cars. What your paying for in an economy car is to get you from point A to point B in a little
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Clive Owen into the mainstream. The Setup Like most car companies, BMW traditionally executes advertising campaigns (i.e., television, print and radio) to support new vehicle launches. However in 2000, there was no new vehicle launch for BMW, so the opportunity to spend advertising budget on pure branding arose (a marketer’s dream). The Key Insight Through extensive consumer research, BMW found their typical customer was 46 years old, with a median income of about $150
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BMW advertising strategy BMW has built its brand on 4 core values: * Technology * Quality * Performance * Exclusivity Coupled with WCRS (BMW’s advertising agency since 1979), the company made his advertising strategy, based on these values. However, it is important to point out that BMW also relies on its sensitively to the environment, which is clearly seen by how the company’s advertisements evolved in response to economic, environmental and competitive changes. The brand image
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team is very familiar with the auto industry. As a point of interest, our team analyzed the manufacturing process of Bavarian Motor Works, better known as BMW. Throughout this reflection, we will highlight the type of process design BMW uses and various elements of their manufacturing process. From our team discussion, we determined that BMW is a make-to-stock company. We also understand that the make to stock company carries finished goods inventory in anticipation of an order. The only
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PRABHAR OIL Lube industry (PSU vs. PVT)MARKET share • Foreign players entry in Indian lube market during 1992-93 (liberalization) • Import duties fall 85 % to 25% also drives the growth • Market share of PSUs has been decreased to 48% in 1999-2000 because of MNC players entry and increased competition 100 90 80 70 60 50 40 30 20 10 0 PSU Private Sector Pre-liberalization Post-liberalization Opportunity • Growing disposal income, Lifestyle and improved infrastructures
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Engine Displacement Bore x Stroke Max. Power Max. Torque Transmission Suspension Dimension [LxWxH]mm Fuel tank Capacity Wheels Tires Model Type Trim Body Type 12 Steel Wheels 16" Alloy 205/65 R16 12A 2.4 DOHC Theta II Engine 2359 cc 88mm x 97mm 178ps @ 6000 rpm 23.3 Kgf.m @ 4000 rpm 6 Speed Automatic Front : McPherson Strut, Rear : Multilink 4820 x 1835 x 1470 70 Litres 17" Alloy 215/55 R17 12B (314A) GL Sedan FEATURES ت ا وا 6 ● ● ● ● ● ● Full Auto ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ● ●
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1% level of significance. (Table value: Chi square with 6 df at 0.01 level of significance = 16.81189) Probability distribution - Continuous Mercedes Goes after Younger Buyers Background • Mercedes and BMW (Bayerische Motoren Werke) compete in the luxury car segment • 1959 BMW was bankrupt but in 1992 it overtook Mercedes in sales • Reasons for success • Luxurious models • Consumer quality • Environmental responsibility • Younger customers – refinement and comfort • Focus on performance
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Bayerische Motoren Werke (BMW) is a multi-national holding company and automaker company headquartered in Munich, Germany. BMW is a global leader in the premium automotive sector. BMW also markets MINI and Rolls Royce. Rolls Royce is a wholly-owned subsidiary. From its 2015 Annual Report, the BMW Group is comprised of three business segments: Automotive, which includes BMW, Mini, and Rolls Royce as their three brands, Motorcycles segment, and Financial Services segment. BMW’s financial services segment
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