9-699-044 REV: NOVEMBER 1, 2001 STEFAN THOMKE BMW AG: The Digital Car Project (A) “Looks great,” thought Chris Bangle as he walked by a picture of the new BMW 3-Series which was about one year away from its scheduled 1998 launch in Germany. Bangle, a former Wisconsin native, who became the company’s director of worldwide design at age 35, glanced at his watch. In just 30 minutes, he would meet with other senior managers about project recommendations that might revolutionize the way cars had
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Phoenix or vulture after acquiring the rover group from british aerospace in 1994, german automaker bmw set about carving up the assets of the group :the land rover division was sold to ford motor company in the united states, and the reborn mini business was established as a subsidiary of bmw based in the uk. the remaining assets were sold as mg rover in 2000 after continued losses and declining market share. having recouped some of its purchase price with the land rover sale to ford for 1.8 billion
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Unit 10. Company Performance(SB, p. 96–103) Vocabulary Notes Management accounts – отчеты руководства (о работе компании); To provide data – предоставлять данные/информацию; Operational efficiency – производственная эффективность; Financial accounts – финансовая отчетность; Financial performance – финансовые показатели; результаты финансовой деятельности; Revenue, n. – доходы; годовой доход; Cost, n. – издержки; затраты; To make profits – получать прибыль; Losses, pl. – убытки;
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meet stringent technical requirements across-the-board. Even in the case of well-appreciated marques such as Mercedes, BMW or Cadillac there are differences in the quality of fit, finish, operating efficiency and overall performance between lower priced models, and cars at the apex of a brand's food chain. For example, buy a BMW 128i at $29,900.00 and you'll get a good car, buy a BMW M6 at $102,100.00 and you
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Mid-Level Luxury Performance Sedans Situation Analysis By Craig Schlesinger and Jason Wachter I. The Mid-Level Luxury Performance Sedan Market Consumer Overview This market attracts consumers exhilarated by the thrills of driving. They are willing to spend more on their cars to obtain a desired level of performance. Although these drivers are primarily concerned with speed and handling, they are also interested in the luxury components, safety features, and durability of their automobiles
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BMW Roundel: Not Born From Planes By STEPHEN WILLIAMS For decades, the spin on BMW’s signature roundel — the automaker’s logo, which looks like a propeller blade set against a blue sky — was that it represented a propeller blade set against a blue sky. The design was supposedly a tribute to the roots of Bayerische Motoren Werke (or Bavarian Motor Works in English) in the early 20th century, when the company built aircraft engines. Well, think again. In last Sunday’s Automobiles section, I wrote
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is the introduction in 2001 of the X-Type into the low-price luxury vehicle segment. This decision was viewed by many analysts as a huge shift from Jaguar’s historic positioning and had the potential to greatly undermine the Jaguar brand. However, BMW and Lexus
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BMW has always been premium brand oriented company. It manufactures three brands in BMW, MINI, and Rolls-Royce. These brands occupy various high end market segments from small car to luxury premium car. This leads to BMW become the only both premium car and motorcycle manufacture. Each brand within BMW has its own clear brand image. Its products have rich product connotation in aesthetic and dynamic
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Thomas Polesie Master Thesis, 10 points Abstract Master Thesis in Business Administration School of Economics and Commercial Law Gothenburg University Autumn 2006 Authors: Hiba Larsson and Christian Falkemark Thesis Adviser: Thomas Polesie Title: BMW – A Company Analysis Thesis Language: English Background: The automotive industry is distinguished by a highly competitive market. Thus, the actors on the market struggle with increasing cost of production, development and mature markets. With the
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BMW ‘Design’ Advert Who do you think it is targeted at? * The advert is targeted at the premium brand automobile industry. * BMW’s target market is high income earners and premium customers who want a quality product. Why do you think that particular medium was chosen? * The advert reinforces the BMW brand and the premium quality that the brand is. * The advert allows the viewer to visually see the quality and effort that goes into designing the premium product. * With the use
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