INDIAN INSTITUTE OF BUSINESS MANAGEMENT A Project report on Implementation for Supply Chain Management & Improvement on Pro-connect Supply Chain Limited SUBMITTED BY KULAMANI ROUT REGNO- 521148659 A PROJECT REPORT SUBMITTED FOR PATRTIAL FULFILLMENT OF AWARD OF DEGREE OF MBA TO SIKKIM MANIPAL UNIVERSITY [pic] INDIAN INSTITUTE
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TUGAS KELOMPOK MANAJEMEN STRATEGI CASE ANALYSIS: TESLA MOTORS: CHARGING INTO THE FUTURE? [pic] KELAS G-141, GROUP 5 DARIL BENAYA YOYADA B. - 1406513426 DEA AYESHA WIDYASWARI - 1406513451 DIAH PURNAMA SARI - 1406588830 DIAN MARSISKA - 1406588843 HENDRAWAN - 1406513754 PROGRAM MAGISTER MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS INDONESIA 2015 TESLA MOTORS: CHARGING INTO THE FUTURE? A. CASE SYNOPSIS
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PRINCIPLES OF MARKETING NOTES BST 2220 LECTURER: MS CHEGE PRINCIPLES OF MARKETING Marketing is a discipline that identifies customer needs and wants, determines which target markets the organization can serve best and designs appropriate products, services and program to serve these markets. It is a philosophy that guides the entire organization. Marketing aims to create customer-satisfaction profitably through a constant relationship with the target customers and timely production of products
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P A R T I Discovering Momentum 1 1 The Power of Momentum Where’s the Impetus? Momentum. Most businesses get it at some point: the impression that everything they undertake succeeds effortlessly, as if they’re being carried along by a tailwind that increases their efficiency and propels them on to exceptional growth.1 Some hold on to it. Most don’t. Slowly, imperceptibly, the tailwind turns around and the momentum disappears, without anyone quite realizing what has happened. The company
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excellence can drive breakthrough business results for the short and long term. Marketing excellence requires great strategic thinking, great creative thinking and perfect execution. But how do we assess marketing excellence? First we choose brilliant industry judges who are all experienced and successful practitioners of excellence and we ask them to pick out the cases which they see as remarkable. We ask them to look for two key qualities from our winners: creativity and effectiveness. But marketing
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Important Test questions –B200B Question (1): Differentiate between the following: 1. Marketing and selling The Answer: Marketing: Marketing means working with markets to bring about exchanges for the purpose of satisfying human needs and wants. Marketing must be understood not in the old sense of making a sale – selling – but in the new sense of satisfying customer needs. Selling Selling or promotions are part of a larger marketing mix, the concept is typically practiced
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THE CONGRUENCE MODEL The Congruence Model A Roadmap for Understanding Organizational Performance The critical first step in designing and leading successful large-scale change is to fully understand the dynamics and performance of the enterprise. It’s simply impossible to prescribe the appropriate remedy without first diagnosing the nature and intensity of an organization’s problems. Yet, all too often, senior leaders– particularly those who have just recently assumed their positions
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management. The project approach has long been the style of doing business in the construction industry, U.S. Department of Defense contracts, and Hollywood as well as at big consulting firms. Now project management has spread to all avenues of work. Today, project teams carry out everything from port expansions to hospital restructuring to upgrading information systems. Automakers such as Toyota, Nissan, and BMW credit their ability to capture a significant share of the auto market to the use of
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~~~Concept of Wind-tunnel~~~ Wind tunnels date back to the 1870’s. Scientists realized it didn’t matter if an object was stationary and air was blown was over the object or if the object was moving through the air. The resultant forces over the object would be the same. The idea of blowing air over an object and determining the forces lead to the invention of wind tunnel. As the name suggests, a wind-tunnel is a cylindrical tunnel in which air is blown from one side by a huge fan at high
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excellence can drive breakthrough business results for the short and long term. Marketing excellence requires great strategic thinking, great creative thinking and perfect execution. But how do we assess marketing excellence? First we choose brilliant industry judges who are all experienced and successful practitioners of excellence and we ask them to pick out the cases which they see as remarkable. We ask them to look for two key qualities from our winners: creativity and effectiveness. But marketing
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